Issue 1: Storytellers
The Shot Chart: The Best of Universal Positive
26
years in business
60
clients
Billions
of positive
media impressions
DWA’s Roger Darnell: “Stories pull us together.”
As a college student, I was given the opportunity to start helping some amazing organizations tell their stories. What started out as part-time work became my career calling; over time, it has allowed me to meet extraordinary people and contribute to their success. This issue of The Shot Chart dives back into some of the most fascinating and impactful collaborations.
On the cover: Design leaders and visionaries Austin Shaw and Erin Sarofsky share the stage at Camp Mograph 2021 [link]
Heroes of Heroes
As creative business people focused on greatness, our appreciation for visionary leaders runs high. DWA highly recommends:
June 7, 2023: Harley-Davidson CVO Street Glide and CVO Road Glide Launch Films from Caravan
Inspired by emotion and driven by innovation, the 2023 CVO Street Glide and CVO Road Glide have been reimagined, redesigned and reengineered to elevate the ride. The latest in the lineage of two of Harley-Davidson’s most iconic motorcycles, they deliver the pinnacle Grand American Touring experience.
Jan. 17, 2023: LAY’S® X ANITTA: POWERED BY POTATOES™
It’s on. See how we used real Lay’s potatoes to power a remix with global superstar, Anitta. And set a world record along the way.
GUINNESS WORLD RECORDS™ title: Highest Wattage From a Potato Battery. December 16, 2022. Los Angeles, CA. Produced by Highdive Advertising, it was directed by Chris Cottam via Slash Dynamics. David Rubin edited through Cutters. Audio mixed by Another Country’s Peter Erazmus. Color and finish courtesy of Flavor. Among many other distinctions, the campaign won two Webby Awards in 2024.
Nov. 7, 2020: Making Of A Mystery to Me | Director Ben Strang
"The journeys of these three incredible individuals are, like all of ours are, about confronting the sometimes intangible obstacles in life that are the hardest to surmount, and finding the emotional strength to not just move around them, but to understand why they exist on our path, and what lessons we can learn from them."
Oct. 24, 2017: Timberland Legends Club ft Nas (Episodes 1 - 4)
The legend of the iconic yellow boot continues with the Timberland Legends Club and four inspiring stories from legendary rapper, Nas, of Queensbridge, NY. Directed by Scholar through Pereira & O’Dell/NY, short films were released monthly to accompany elusive shoe drops at Foot Locker. The videos document pivotal milestones in the artist's personal journey, with Nas telling the stories in his own words, from his early days in Queens to the moment he was discovered.
May 12, 2017: "Spelling" - The Stanley Cup Final
Cutters Studios on Facebook: "NHL's latest cry-fest bringing all the great names together, reminding us why we love hockey and love the playoffs so much. Director/Cinematographer Samuel Bayer giving us beautiful footage and Editor Steve Bell bringing it home. Thank you Baby Bear's Porridge and NHL for making us a part of another great one!"
Aug. 20, 2011: Guinness - Spoken Word by Shilo
"Working with the talented creative team from Saatchi and Saatchi London we recently directed this new spot for Guinness. Featuring the slam skills of poetic performer Ainsley Burrows, the spot presents a powerfully narrated first-person story of one man's journey to greatness."
Feb. 2, 2008: Yes We Can Obama Song by will.i.am
“Yes We Can” featuring words from President Barack Obama’s concession speech and performances by will.i.am, John Legend, Common, Nicole Scherzinger, Scarlett Johansson and many more. Directed by Jesse Dylan through Form, Rolf Kestermann was the DP. I’ve also heard great stories from my pal Ted Schilowitz about how this came to be shot on a RED digital cinema camera in the presence of Steven Spielberg. It was edited by Biff Butler at Rock Paper Scissors.
Besides being one of the finest human beings I know (which makes working together even easier), he's a straight-talking professional, unafraid to disagree with proposed actions but open to alternative methods of execution. Roger is organized, connected, tireless, honest, creative and rare. When contracting his services, think of him not as a service provider but as a partner, and you will succeed.
We had the pleasure of working with Roger on a press release for one of our TV commercials. We were particularly impressed with Roger's efficiency, direction, and knowledge base of the production/post production fields, which made the process seamless from start to finish. We would absolutely recommend him for those looking for PR assistance in the future.
Roger is an experienced pro who is also a phenomenal mentor. He advised us on the entire PR process from start to finish. He offered suggestions and was exceptionally detailed-oriented. We worked with him on launching our new motion design studio, BIEN. He helped us get coverage in places we never imagined and went out of his way to keep us in the loop, reporting on mentions as they came in. If you're looking for a PR expert in the creative industry, Roger is the man.