Issue 5: Transitions
The Shot Chart: The Best of Universal Positive
26
years in business
60
clients
Billions
of positive
media impressions
Gustav Mahler: “The real art of conducting consists in transitions.”
This moment marks a shift: decades of pre‑AI creative instincts are meeting tools that extend them in fascinating ways. My expertise was forged in a pre‑AI world; now, I am increasingly working in one that is augmented. This issue of The Shot Chart explores what carries forward, and what is changing.
On the cover: In late July, 2024, Erin Sarofsky and David Sheldon-Hicks recorded an in-depth conversation about Artificial Intelligence. To introduce it, I used Microsoft Copilot to generate this image. [Read on]
Heroes of Heroes
As creative business people focused on greatness, our appreciation for visionary leaders runs high. DWA highly recommends:
April 13, 2026: How to Build a Remarkable Brand in the Age of AI
Marketing expert Seth Godin breaks down what it really takes to build a remarkable brand—and why trust, not technology, is still the foundation of great marketing.
March 8, 2024: AICP Museum Worthy
“Museum Worthy” is an insightful take on the ad industry’s increasingly grueling and frustrating road to getting great work out into the world; a frustrating journey that resonates with our target - modern-day creatives & agencies - who are driven to enter their best work into the AICP Awards.
January 29, 2019: Introducing Mountain Hardwear’s Augmented Reality (A/R) Experience
Michael Tchong - trend forecaster, principal of Ubercool Innovation and author of the forthcoming book “Ubertrends: How Trends and Innovation Are Transforming Our Future” - observed: “The development work of Transparent House in augmented reality heralds a new future of retail visualization - a mandatory feature in a world that caters to a surging wave of millennials and digital natives who demand more visually stimulating online shopping experiences.”
Jan. 4, 2019: JET8 Social interviews Julius Wiedemann from Taschen Books
TASCHEN editor Julius Wiedemann is considered one of the most influential editors in the world on subjects of design and contemporary visual culture. His editor’s brain skills have helped him to understand and organize complex sets of information for a medium that is undergoing a true renaissance: the book. By his account, it is all about storytelling.
December 19, 2016: The U-505: Relived at the Chicago Museum of Science & Industry | Project Highlight | Unreal Engine
Discover how the Chicago Museum of Science and Industry has brought a WWII German submarine to life for its visitors, with the help of Luci, developer Leviathan, and Unreal Engine.
February 18, 2016: Cisco Spark “Space Hotel” 360 Experience
Courtesy of Scholar: “As the world keeps pushing further and further into the skies beyond Earth, Cisco launched in another direction, presenting an answer to a question that has dogged many adventurers as they plan the great escape to the beyond.”
May 8, 2013: Zach Braff talks Kickstarter & Responds to Critics
On April 24, 2013, Zach Braff launched a Kickstarter campaign for his second indie feature film, “Wish I Was Here.” The project reached its goal of $2 million in just two days, and created a great deal of controversy. Here, Zach talks about his Kickstarter campaign, responds to critics, and shares his thoughts on the future of crowdfunding and independent film.
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