Issue 4: Artists
The Shot Chart: The Best of Universal Positive
26
years in business
60
clients
Billions
of positive
media impressions
Frank Gehry: “The best advice I’ve received is to be yourself. The best artists do that.”
In this edition of The Shot Chart, I am proudly showcasing the many aspects of artistry I have been privileged to witness and learn from, thanks to my clients. As demonstrated below, the impacts of stories can soar when skilled artists unleash their talents and apply mind-blowing visual and sound effects.
On the cover: To prepare visitors to view its historic “Monet and Venice” exhibition, the Brooklyn Museum commissioned Hyperquake’s Experiences Team to transform its soaring central rotunda into a multisensory prelude. [link]
Heroes of Heroes
As creative business people focused on greatness, our appreciation for visionary leaders runs high. DWA highly recommends:
Oct. 13, 2022: Sarofsky designs for Marvel Studios’ ‘Werewolf by Night’
To the great honour of the creatives and producers from one-stop cross-media production company Sarofsky, rising director Michael Giacchino - already widely acclaimed as the composer behind numerous Oscar-, Emmy-, and Grammy-winning scores for a growing number of feature film and television masterpieces, including eight Pixar movies - chose their studio to create his momentous film’s opening and main-on-end title sequences.
Sep. 20, 2022: Flavor Births “Long Live Mograph” Stunner for Half Rez 9
Among the sponsors over the past several editions of Half Rez, the leaders from creative production studio Flavor took up the challenge to create an opening film that would set the stage for all the groundbreaking festivities reconvening attendees in-person for the first time since the pandemic.
July 7, 2021: Resorts World Las Vegas “Stay Fabulous” Case Study Video
Created by Hooray Agency and Psyop to build excitement for the resort’s recent grand opening and convey the astounding entertainment in store for guests, the agency and production partners famously pioneered some revolutionary workflows for this campaign. Among the production’s key technology vendors was the Las Vegas-based virtual production and creative solutions studio, Extended Reality Group (ERG).
April 14, 2020: Cheeky, Audacious truTV Rebrand from BLOCK & TACKLE
The extensive design package is surprising, energetic and entertaining, with countless inspired, brand-savvy touches. B&T dug deep to celebrate truTV’s iconoclastic content, while keeping it simple and fun for viewers.
August 3, 2015: The Uprising Creative goes retro for VH1's Dating Naked
When VH1 kicked-off the second season of its original “Dating Naked” series on July 22, it also released a free videogame produced by The Uprising Creative. Called “Love’s a Beach,” the 8-bit mobile and browser game invites players to choose two avatars that run, raft and ride together through various levels of a tropical paradise for fun and a top-spot on the global leaderboard.
March 22, 2007: Stardust celebrates 25 years of Nike Air Force in grand style
Stardust had the pleasure of working with creatives Joseph Cartman and Steve Caputo and their colleagues at R/GA on behalf of Nike for a :45 web-only spot entitled “Force Heritage.” According to Stardust’s creative director and founder Jake Banks, his team was asked to create a spot that creatively conveyed the 25-year history of Nike Force, using images of the players, past ad elements and shoe photos from each era.
September 15, 2003: A52 Masters Fate in New Main Title Sequence for HBO’s Carnivàle
HBO’s dramatic new series Carnivàle debuted last night, and its opening title sequence embodied the most powerful visual magic the artisans of Clio-winning Los Angeles visual effects company a52 have ever conjured.
Roger’s invaluable insight extends way beyond simply writing a good press release. His deep understanding of the creative industry informs his methodical, holistic approach to reputation management.
Roger Darnell is a best-in-class PR expert with legacy experience that provides a diverse playbook capable of accommodating anything that could arise in a company, especially a creative company where the lines blur a bit.
Working with Roger has been pivotal in how we organize and deliver our brand image and press kits. His expert organization, strategic planning, deep network, and straight-forward communication are just a few of the tools that make him an incredible Creative Partner and a PR & Marketing Alchemist.