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We Are Plus Partners with SHOWTIME® for Complete
"Inside NASCAR" Graphics Package, including Main Titles and Launch Spot
NEW YORK - (Mar. 1, 2010) - The brand movement specialists at strategic creative ideas studio We Are Plus (www.weareplus.com) are very proud to detail their latest project, the complete graphics package, including main titles and launch spot, for premium television's first weekly highlights and analysis program dedicated to America's number one spectator sport, the new SHOWTIME® series, "Inside NASCAR." Produced in association with NASCAR Media Group, the new series premiered on February 10 on SHOWTIME®, and will run for 38 weeks, corresponding with the NASCAR Sprint Cup Series season.
We Are Plus co-creative directors Jeremy Hollister and Judy Wellfare and their colleagues have extensive experience designing breakthrough content for major brands across the world of entertainment. Working in collaboration with SHOWTIME's creative director Earl Fash, senior art director Rudy Jaimes and writer/producer Marc Youngblood to package "Inside NASCAR," the We Are Plus team leveraged its design and communications expertise to expand the show's reach by focusing on the unique qualities that make it much more than just a sports show.
"Our goal was to highlight the sport's fantastic energy and drama, and draw a whole new audience into the world of NASCAR," Hollister said. "We were challenged to showcase the multiple, in-depth viewpoints the show explores... not only the races and drivers, but also what goes on behind the scenes with pit crews, strategies, technology, and even the fans.
"We designed our look for the launch spot and show open by using the great footage provided to us by NASCAR and then delivering a design solution that captures every angle in a dynamic, fast-cutting flow," said Wellfare.
Deliverables from We Are Plus include the show's full on-air package, consisting of the show open, the launch spot and in-show graphics. We Are Plus credits also include projects producer Zu Al-Kadiri, design directors Jenni Kim and Laura Rieland, lead animator Adam Stocket, and animators Jeff Welk and Seth Pomerantz.
More information on "Inside NASCAR" is available online at http://sports.sho.com.
About We Are Plus
A strategic creative
ideas studio, We Are Plus are brand movement specialists and creative catalysts
poised to deliver what is needed by brands today and tomorrow. We Are Plus
thrives at the intersection of creativity and entrepreneurship. The company's
unique expertise successfully transports brands, products, ideas and innovation
to market. By uniting visionary brand strategy with masterful thinking,
design, and production, We Are Plus propels these ideas across every form
of media. We Are Plus works in concert with decision-makers behind the
world's most prominent brands, forging powerful, lasting commercial connections
with consumer groups ranging from niche to mainstream. Catch the movement
by visiting www.weareplus.com,
or call +1.212.473.3800.
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