NYC, where will you watch the World Cup?

With soccer (er, football) now reigning as our planet’s most popular sport, beginning tomorrow, the 2010 FIFA World Cup South Africa will take center stage as its most prominent sports event. According to Jeremy Hollister at creative ideas studio We Are Plus, as a tribute to New York City’s vibrant international diversity, World Cup fever is greater there than nearly anywhere else in America.

We Are Plus is applying the power of social networking software to tap into this native enthusiasm with its World Cup Game Finder, a free mobile app — now available at iTunes — that helps NYC-based fans find local venues screening games featuring their favorite teams, and offering the easiest way to find the best spot in the city to join your fellow fans and support your favorite team. For more information, please visit www.nycgamefinder.com, and please help spread the word!

Stop-Motion Brand Film from We Are Plus Illustrates Powers of SMART Board

Jeremy Hollister, Judy Wellfare and their colleagues at NYC-based strategic creative ideas studio We Are Plus are very proud to reveal their latest project, produced in collaboration with Toronto-based Sharpe Blackmore Euro RSCG. This creative, stop-motion brand film showcasing the category-leading SMART Board interactive whiteboard from SMART Technologies is being distributed internationally in seven languages via viral seeding and Facebook, and will also be featured in other applications and materials by SMART’s marketing team. For more information on SMART Technologies, please visit www.smarttech.com, or check out to learn more about the new Love of Learning campaign.

Jeremy Hollister – Zink Magazine “The Color Issue”

Talented agency owner/creative director… and photographer, artist, curator, and mover Jeremy Hollister of We Are Plus recently photographed these images for February’s Color Issue for Zink Magazine, and launched www.jeremyhollister.com.

SHOWTIME Launches “Inside NASCAR” with Promotional Support from We Are Plus

The brand movement specialists at strategic creative ideas studio We Are Plus (www.weareplus.com) are very proud to detail their latest project, the complete graphics package, including main titles and launch spot, for premium television’s first weekly highlights and analysis program dedicated to America’s number one spectator sport, the new SHOWTIME® series, “Inside NASCAR.” Produced in association with NASCAR Media Group, the new series premiered on February 10 on SHOWTIME®, and will run for 38 weeks, corresponding with the NASCAR Sprint Cup Series season.

Southern California welcomes A Nice Set

Inhouse Creative in Venice, California, is the creative agency for S.L.A.T.E., the progressive streetwear section of the famous MAGIC fashion tradeshow held twice yearly (next one is Feb. 16-18) in Las Vegas. On behalf of my clients at creative studio We Are Plus, it’s my sincere pleasure to thank the Inhouse team for organizing the Pop-Up Shop @ AK1511 and hosting A Nice Set for its U.S. debut. Since 2008, this acclaimed DJ slipmat art exhibition has attracted tastemaking crowds in Tokyo, Paris, New York, Hong Kong, Madrid, Melbourne, Singapore, and Shanghai. The exhibition will now run through Jan. 17 at AK11 in Venice, featuring unique retail pop-up stores for Orisue, Aerial7 and 9Five open every day (Mon-Sat 11AM-7PM, Sun 11AM-4PM). Read more

We Are Plus relaunches, drives positive brand movement worldwide

Since first launching Plus et Plus in New York City in 2002, company founder Jeremy Hollister, his co-creative director Judy Wellfare, projects director Zu Al-Kadiri and their colleagues have built a reputation as a go-to company for fashion brands seeking to create sexy, marketing-savvy visual content for high-profile promotional uses ranging from live and in-store events to online, offline and traditional broadcast marketing campaigns. Recently relaunched as We Are Plus, over the past several months the company has delivered innovative projects for AMC, Shu Uemura Cosmetics, and Kidrobot, among many others. Read more