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Promo video primer: 30 first-class examples

Back in 2014, a story from Chris Trimble appeared in the Guardian proclaiming video as the future of content marketing, with this dire warning: “small businesses who ignore it do so at their peril.” Since then, video usage has continued to climb, and more and more people and businesses are trying to engage, entertain and educate us with their on-screen storytelling. Bearing this in mind, I’m very happy to share some of the videos I’ve collected over the past six years working beside some phenomenal storytellers.

For your reference and enlightenment, I have chosen 10 examples apiece for three well-established niches of corporate communications. While most of these videos were designed for business audiences, their creators invested some artistry to try to make them appeal to all of us. Read more

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RSVP Now for June 7 #BWSANFRANCISCO Gala Event

Please join the owners of 472 Gallery San Francisco, Presenting Sponsor Streamzoo and dozens of illustrious artists and luminaries for the Gala Reception for the #BWSANFRANCISCO Mobile Photography Exhibition this Friday, June 7, from 7:00-9:00pm. This high-profile reception for the innovative #BWSANFRANCISCO exhibition will feature 40 hand-selected black-and-white street shots from thousands of submissions received. RSVP now to attend this fun night of food, drinks and innovative art.

“…beautifully printed, moody images that portray the rich pageant that is life on the streets of the city by the Bay. I always think the best way to capture San Francisco is to do it in color, but #BWSanFrancisco definitely proved me wrong.” Kate Seward, The San Francisco Chronicle Read more

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A Transparent House Seen Around the World

When the international next-generation creative studio Transparent House launched in 2004, it began as a design visualization firm, creating 3D architectural renderings and animated walkthroughs of residential and commercial buildings. That led to 3D renderings of products, and producing videos for launch events and keynotes, which led to the studio offering complete branding services to a diverse client-base, from startups to Fortune 500 companies. Firmly believing that art makes the world a more gratifying place to live, the firm’s principals continue bringing refined aesthetics to each and every studio project. They also maintain an art gallery at their San Francisco studio, which attracts visitors from all over the world. You are invited to stop by any time, and also to visit them online at www.transparenthouse.com.

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Giving season: Heroes 2012

Together with my family, I am sending my warmest thoughts to many friends and colleagues worldwide, and feeling a lot of gratitude. I truly appreciate your help in sending daily clicks to www.hungersite.com, where our simple mouseclicks can benefit a number of vital causes each and every day.


I’m also especially thankful to Los Angeles-based imagemaker Tommy Ewasko and the individuals behind my client companies ATTIK, Leviathan, National Television, Pictures In A Row, Shilo, Transparent House, and Thornberg & Forester for their leadership and help in supporting the following heroic organizations. Read more

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Get out and vote!

AIGA, the professional association for design, believes designers serve a critical role as communicators, educators and innovators. The association’s 2012 “Get Out the Vote” campaign invited members to create nonpartisan posters and videos that inspire the American public to participate in the electoral process and vote in the 2012 general election. You can check out the results here, and at AIGA’s exhibition at the AIGA National Design Center in New York City through November 30.

The video above comes from the next-generation creative studio Transparent House. “We took the dramatic feel of a cable news program teaser/intro and directed the responsibility toward the viewer; shifting the roll from passive (absorbing information) to active (voting).”

Please vote!

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Transparent House creates new realities…

With offices in San Francisco, Moscow and Berlin, Transparent House (TH) is the next-generation creative studio that excels at the intersection of digital, art, and commerce. Specializing in the creation of stunning 3D assets, branded environments and high-end retail developments, TH employs strategic digital innovation and 3D for high-profile, future-looking brands. With design and 3D in our DNA, TH is equally adept in creative development as well as production, all of which happens around the clock through the company’s interconnected global network. Simply put, our goal is making 3D the spectacular core of your brand’s marketing campaigns. Experience the future of strategic marketing design and production today at www.transparenthouse.com.

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