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January Edition: Ultimate Events Happening Soon

In this topsy-turvy world, deciding when and where to invest one’s time and energy is of critical importance. Especially for creatives and other entrepreneurs where the need to be strategic and innovative is constant, conferences, festivals and other thoughtful gatherings of respected peers represent momentous opportunities for building vital connections and seeing exactly what people are thinking and responding to. This actively researched and updated series is my ongoing contribution toward helping us all learn about Ultimate Events on a timely basis.

Follow this link to the parties listing for CES, running 9-12 January in Las Vegas: http://cespartylist.com – and here’s where to find the full program slate for the 2018 Sundance Film Festival. Read more

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Giving season: Heroes 2017


Together with my family, I am sending my warmest thoughts to many friends and colleagues worldwide, and feeling a lot of gratitude. I truly appreciate your help in sending daily clicks to https://GreaterGood.com, where our simple mouseclicks can benefit a number of vital causes each and every day.

I’m also especially thankful to the individuals behind my client companies Cutters Studios, Gentleman Scholar Studios and Luci Creative for their leadership and help in supporting the following heroic organizations. Read more

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March Edition: Ultimate Events Happening Soon

With each new day, you can guarantee that some very bright people are planning get-togethers designed to have massive impacts for everyone involved. The settings can be musical, artistic, creative, academic or business-focused; these are events you hear about before saying, “that sounds awesome,” and “sign me up.” This actively researched and updated blog series is my answer to helping people learn about ultimate events on a timely basis.

Follow this link for even more details on free events set for this year’s SXSW, which kicks off 10 March in Austin: http://explore.sxsw.com/2017-sxsw-free-events Read more

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2016 Olympic Advertising

Thanks to some Herculean feats by the illustrious organizers of the Games of the XXXI Olympiad – and over 11,000 athletes from 206 National Olympic Committees, including first-time entrants Kosovo and South Sudan – we have witnessed quite a show over the past several days. Haven’t we?

Technically, I was among the first people complaining about the blinding number and frequency of commercials aired during the Opening Ceremony; wow. In the early going, that programming approach stole the show in many ways, from my point of view – but I must admit that we all rely on advertising and sponsorship to a great extent to allow us to experience the Olympics. Since my clients are craftspeople of the highest order producing spectacular commercials and branded content, I can appreciate the value of creative advertising… but I agree with the broadcasters’ latest assessments, which have been forced to acknowledge how much viewers’ tastes have changed.

Synchronized with the broadcast of the Opening Ceremony from the Rio 2016 Summer Olympics on Aug. 5, my friend Ann Christine Diaz published this story in Ad Age, highlighting many of the major brands who bought time, so that NBC’s viewers could watch the show for free: Read more

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