Back in 2014, a story from Chris Trimble appeared in the Guardian proclaiming video as the future of content marketing, with this dire warning: “small businesses who ignore it do so at their peril.” Since then, video usage has continued to climb, and more and more people and businesses are trying to engage, entertain and educate us with their on-screen storytelling. Bearing this in mind, I’m very happy to share some of the videos I’ve collected over the past six years working beside some phenomenal storytellers.
For your reference and enlightenment, I have chosen 10 examples apiece for three well-established niches of corporate communications. While most of these videos were designed for business audiences, their creators invested some artistry to try to make them appeal to all of us. Read more