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July Edition: Ultimate Events Happening Soon

With each new day, you can guarantee that some very bright people are planning get-togethers designed to have massive impacts for everyone involved. The settings can be musical, artistic, creative, academic or business-focused; these are events you hear about before saying, “that sounds awesome,” and “sign me up.” This actively researched and updated blog series is my answer to helping people learn about ultimate events on a timely basis.

Follow this link for even more details on events set for this year’s Comic-Con International, kicking off 20 July in San Diego: http://sdccblog.com Read more

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June Edition I: Ultimate Events Happening Soon

With each new day, you can guarantee that some very bright people are planning get-togethers designed to have massive impacts for everyone involved. The settings can be musical, artistic, creative, academic or business-focused; these are events you hear about before saying, “that sounds awesome,” and “sign me up.” This actively researched and updated blog series is my answer to helping people learn about ultimate events on a timely basis.

Follow this link for even more details on events set for this year’s E3, kicking off 13 June in Los Angeles: http://www.sidequesting.com Read more

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March Edition: Ultimate Events Happening Soon

With each new day, you can guarantee that some very bright people are planning get-togethers designed to have massive impacts for everyone involved. The settings can be musical, artistic, creative, academic or business-focused; these are events you hear about before saying, “that sounds awesome,” and “sign me up.” This actively researched and updated blog series is my answer to helping people learn about ultimate events on a timely basis.

Follow this link for even more details on free events set for this year’s SXSW, which kicks off 10 March in Austin: http://explore.sxsw.com/2017-sxsw-free-events Read more

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Promo video primer: 30 first-class examples

Back in 2014, a story from Chris Trimble appeared in the Guardian proclaiming video as the future of content marketing, with this dire warning: “small businesses who ignore it do so at their peril.” Since then, video usage has continued to climb, and more and more people and businesses are trying to engage, entertain and educate us with their on-screen storytelling. Bearing this in mind, I’m very happy to share some of the videos I’ve collected over the past six years working beside some phenomenal storytellers.

For your reference and enlightenment, I have chosen 10 examples apiece for three well-established niches of corporate communications. While most of these videos were designed for business audiences, their creators invested some artistry to try to make them appeal to all of us. Read more

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Mark your calendar: Awesome events coming to Amsterdam, Austria, Cleveland, LA, Seattle and Vegas

The weather should start cooling down soon – which may make it easier for us to explore new opportunities for education and invigoration. This 12x Learning Optimizer edition provides timely information on upcoming, highly valuable and inspirational opportunities for thought-leaders, entrepreneurs, creatives, producers and artists. Even if you’re stuck at home, I hope this knowledge will introduce some new energy and ideas in the days to come. Be sure to save the date on Friday, 9 September, and join Ben Affleck, Matthew McConaughey, Emma Stone, Anna Kendrick, Celine Dion and others from the Hollywood community in supporting the Stand Up To Cancer televised fundraising special. Read more

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2016 Olympic Advertising

Thanks to some Herculean feats by the illustrious organizers of the Games of the XXXI Olympiad – and over 11,000 athletes from 206 National Olympic Committees, including first-time entrants Kosovo and South Sudan – we have witnessed quite a show over the past several days. Haven’t we?

Technically, I was among the first people complaining about the blinding number and frequency of commercials aired during the Opening Ceremony; wow. In the early going, that programming approach stole the show in many ways, from my point of view – but I must admit that we all rely on advertising and sponsorship to a great extent to allow us to experience the Olympics. Since my clients are craftspeople of the highest order producing spectacular commercials and branded content, I can appreciate the value of creative advertising… but I agree with the broadcasters’ latest assessments, which have been forced to acknowledge how much viewers’ tastes have changed.

Synchronized with the broadcast of the Opening Ceremony from the Rio 2016 Summer Olympics on Aug. 5, my friend Ann Christine Diaz published this story in Ad Age, highlighting many of the major brands who bought time, so that NBC’s viewers could watch the show for free: Read more

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Olympic openers

According to The Hollywood Reporter, Danny Boyle’s 2012 Summer Olympics “large-canvas nation-themed spectacle” of an opening ceremony will always be remembered as one of the most eccentric and memorable Games’ kickoffs in history. Since NBC’s broadcast reportedly attracted nearly 41 million viewers, THR has also named it the highest rated Summer Olympics opening of all time.

My reaction: Read more

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Contribute Now to the Biggest Night in Sports: The ESPYS

This Wednesday, July 13, at 8 p.m. ET on ABC, The 2016 ESPYS Presented by Capital One will once again unite the world’s premier athletes, its biggest stars and the very best sports stories of the year. Hosted by John Cena, this 24th annual celebration supporting ESPN’s ongoing commitment to The V Foundation for Cancer Research will be televised live from LA’s Microsoft Theater.

In the meantime, ESPN Radio’s 12th Annual ESPY Day Auction to benefit The V Foundation for Cancer Research is officially underway on eBay, where it will run through July 13. This year’s auction of more than 100 items includes tickets to prime sporting events, autographed memorabilia, unique experiences with athletes, celebrities and behind-the-scenes experiences with ESPN Radio’s Mike & Mike and sports-related experiences with ESPN personalities Stephen A. Smith, Jon Gruden, Julie Foudy and more. To date, the ESPN Radio ESPY Day Auction has raised more than $8.4 million. To participate in the Auction and/or donate to the Jimmy V Foundation, go to http://www.ebay.com/rpp/espn or call 1-800-4-jimmyV.

Another way for fans across America to participate in The ESPYS is to help determine exactly who will be selected for these and other ESPY Awards: Read more

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Sharing Secrets: 2016 Cannes Lions Live Sessions of the Day


It has been an exciting week for me, even though I am once again missing the annual Cannes Lions International Festival of Creativity currently underway in France. Fortunately for us non-attendees, the Festival running 18-25 June has teamed-up with global media agency network Mindshare and YouTube to provide two live-streamed sessions every day this week. I’m embedding a YouTube playlist here featuring every one of these sessions… new videos will continue to go live here over the days ahead. Hopefully these presentations – streamed in real-time for a global audience – will be rich with valuable secrets and insights.

Here is the complete rundown of the sessions that were chosen by almost 20,000 voters: Read more

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