The Richards Group plus King and Country
Posted by Roger Darnell · Leave a Comment
The YouTube Playlist embedded above features collaborations between LA-based production company King and Country (K&C) and branding agency The Richards Group. At the moment, you can enjoy the spots developed through this creative partnership for San Antonio-based H-E-B Grocery Co., and soon we’ll have an exciting new campaign to share. As soon as it goes live on YouTube, you’ll find it here.
Located in Dallas, Texas, The Richards Group’s clients include Advance Auto Parts, Bridgestone, Chick-fil-A, Firestone, Fruit of the Loom, GameStop, The Home Depot, MetroPCS, Motel 6, Orkin and The Patrón Spirits Company. For 2011, the agency’s total billings exceeded $1.29 billion. K&C director Efrain Montañez and his colleagues were especially enthused about the H-E-B assignment, as it represented their very first pairing with America’s largest independent branding agency.
With offices in New York, Los Angeles and London, Brand New School is a vertically integrated production company and design studio that delivers extraordinary media on all platforms. 
For years now, career counselors, management consultants, self-help gurus and many others have encouraged us to apply the concepts of brand management to ourselves. For anyone who is beginning this daunting process, just getting going can be a big challenge considering how much advice there is to be found. Bearing that in mind, I wanted to provide some guidance. First, I invite you to check-out the video playlist I’ve embedded above, which will help you get a handle on the main ideas at work here so you can begin applying them to yourself. Below you’ll find three excellent articles that will also get you well on your way. Finally, for an example of how everything can add up once you’ve successfully applied these lessons, I invite you to check-out the web presence for the illustrious Daisy Whitney at 
human is a music and sound design initiative, creating innovative work for commercials, film, television and culture. Instilled with the spirit of a new paradigm, human enables collaboration within a global network of artists. While devoted to maintaining traditional values of excellence, artistry and knowledge, we embrace technology as a means of expanding the boundaries of genre, location and culture. 
Last year, advertising agency Barkley (
Last November, I received a request from my friend Christopher Cowen, who is VP of original programming for 
Shilo is an Emmy Award-winning creative production company integrating live-action and post production. The studio is internationally known for creating original and commissioned work that is powerful, provocative and visually extraordinary. Shilo’s deeply held passions for design-infused storytelling and innovative application of live-action, design, and animation techniques deliver breakthrough experiences for advertising in all its forms. From its studios in New York and California, where recent projects have spanned commercial, interactive, and entertainment production, Shilo has the capacity and experience to originate ideas and handle all aspects of production.
Join Stash Media principals and a stellar group of design, advertising and media professionals at STYLE FRAMES, a new series of design conferences dedicated to the art of the pitch. The first event will take place in Buenos Aires, Argentina, on May 10 and 11. 
www.darnellworks.com
