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Brand thyself

For years now, career counselors, management consultants, self-help gurus and many others have encouraged us to apply the concepts of brand management to ourselves. For anyone who is beginning this daunting process, just getting going can be a big challenge considering how much advice there is to be found. Bearing that in mind, I wanted to provide some guidance. First, I invite you to check-out the video playlist I’ve embedded above, which will help you get a handle on the main ideas at work here so you can begin applying them to yourself. The playlist also includes several more in-depth presentations, including a complete course in Personal Branding Education.

Below you’ll find several excellent articles that will allow you to get fully up-to-speed. Finally, for a couple of examples of how everything can add up once you’ve successfully applied these lessons, I invite you to check-out the web presence for author Bret Easton Ellis at http://BretEastonEllis.com. On a more personal note, you might also be interested to see http://RKDarnell.com. Read more

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Promo video primer: 30 first-class examples

Back in 2014, a story from Chris Trimble appeared in the Guardian proclaiming video as the future of content marketing, with this dire warning: “small businesses who ignore it do so at their peril.” Since then, video usage has continued to climb, and more and more people and businesses are trying to engage, entertain and educate us with their on-screen storytelling. Bearing this in mind, I’m very happy to share some of the videos I’ve collected over the past six years working beside some phenomenal storytellers.

For your reference and enlightenment, I have chosen 10 examples apiece for three well-established niches of corporate communications. While most of these videos were designed for business audiences, their creators invested some artistry to try to make them appeal to all of us. Read more

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Olympic openers

According to The Hollywood Reporter, Danny Boyle’s 2012 Summer Olympics “large-canvas nation-themed spectacle” of an opening ceremony will always be remembered as one of the most eccentric and memorable Games’ kickoffs in history. Since NBC’s broadcast reportedly attracted nearly 41 million viewers, THR has also named it the highest rated Summer Olympics opening of all time.

My reaction: Read more

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Memorial Day USA

On Monday, May 30, we are especially dedicated to commemorating our soldiers who died serving America. We miss you all dearly, and with deepest gratitude, we celebrate and honor you and your loved ones for your many sacrifices.

Please consider making a donation today to The Wounded Warrior Project or your choice cause honoring fallen U.S. military members and their families.

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Artists: Submit to The Blooom Award by Warsteiner by 31 July

You don’t have to be a fan of beer to love Warsteiner, Germany’s largest privately owned brewery, which has now been owned and operated by the Cramer family for 263 years. Brauerei Warsteiner has had a close relationship with the arts for more than thirty years – starting with Andy Warhol, who immortalized the Warsteiner Pilsner glass to help launch the Warsteiner Art Collection. In 2010, Warsteiner established The Blooom Award to offer young creatives in Germany a chance to get their start in the international art market. Since 2012, the competition has been opened up to artists all around the world in the fields of art, design, urban art and film. Applications are due by 31 July. Read more

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Case Study: Leviathan

Leviathan’s Reputation Soars Worldwide as Phenomenal Conceptual Design Company Rocking Broadcast, Experiential and Screens of All Sizes

Close Cooperation Between Management, Reps and DWA Maximizes Stellar Opportunities, Positions Company as Legitimate Rockstar
See also: VISUAL TIMELINE . MEDIA COVERAGE . PRESS SITE

Leviathan is a conceptual design company that creates engaging narrative content and experiences for brands and entertainers worldwide. The bold images it conceives appear on stages and architecture, in themed destinations and on screens of all sizes, accompanying famous faces and household names. Its teams build experiences to enthrall audiences, initiate conversations and keep crowds coming. Every day, Leviathan’s artists and engineers help transform the worlds of commercial advertising, live events, film, television and environments. Read more

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Great to know: Filmmaker Jonathan Lim

I recently had the chance to meet filmmaker Jonathan Lim, whose dramatic feature film “Pali Road” is opening in theaters in 20 U.S. cities across America later this week. Jonathan wrote and directed the film, which was entirely shot on-location in Hawaii and is the first Hawaii-China co-production in history. While Jonathan describes it as a mystery and a romantic thriller, here’s how it’s introduced by the programmers of the Los Angeles Asian Pacific Film Festival, who have chosen the film to close the festival’s 32nd edition, this Thursday night, 28 April:

“…As stylish as it is mysterious, ‘Pali Road’ by Jonathan Lim echoes the most daring and challenging of classic Hollywood mysteries. If you look closely, you’ll find a hint of Alfred Hitchcock’s 1940 romantic mystery “Rebecca” starring Joan Fontaine; and maybe even espy a nod to George Cukor’s legendary “Gaslight” (1944) starring the great Ingrid Bergman…” Read more

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Earth Day 2016 and Climate Education Week

You and your loved ones are cordially invited to join more than a billion of your fellow humans to participate in Earth Day – the only global event celebrated simultaneously by people of all backgrounds, faiths and nationalities – by helping expand its mission into a much more ambitious affair. Read more

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FITC is set to inspire in Toronto, NYC and Chicago

For 2016, FITC is ready to expand its highly successful history bringing leading design and technology professionals and students together in cities like Amsterdam, Chicago, Los Angeles, New York, San Francisco, Seoul, Tokyo and Toronto. Here are the overview details for three upcoming inspirational FITC conferences that will unite designers, developers, digital artists and everyone innovating in the digital space in Toronto, New York and Chicago.

FITC Toronto, April 17-19, 2016, Hilton Toronto

Better and stronger than ever, the original three-day professional celebration of the world’s best design, web development, media and innovation in creative technologies soon returns to Toronto. Engineered year after year to unite and transform the creative industry, the 2016 organizers have assembled dynamic leaders and stars from all across North America and the world. Once again, FITC Toronto will unveil the future of everything innovative, technical and creative, to leave attendees informed, challenged and inspired.

Thanks to Dexigner.com, you can use discount code “dexigner” to save $100 off any ticket for this event. Read more

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