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2017 Sundance Film Festival


Welcome to another year where I will be viewing all the excitement of the Sundance Film Festival from afar. What happens in Park City between Jan. 19 and 29 is sure to define the sensational in independent film for the immediate future. It’s been awhile since I attended, but I’m confident it’s still a whirlwind of snow, screenings, parties, great meals, skiing, and distribution deals. Now, thanks to Twitter, the Festival news stream is at our fingertips. Read more

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MLK Day of Service 2017

The MLK Day of Service is an opportunity for Americans to honor Dr. Martin Luther King Junior’s legacy through service and volunteerism.

Dr. King once said, “Life’s most persistent and urgent question is: ‘What are you doing for others?'”

Each year, Americans across the country answer that question by coming together on the King Holiday to serve their neighbors and communities. To learn more, please visit http://www.nationalservice.gov/mlkday.

It’s also my pleasure to provide the following graphic illuminating the life and lasting legacy of Dr. King, courtesy of http://OnlineCollegeCourses.com. “People honor and celebrate the life of Dr. King for many reasons, but most importantly, for his role in working to achieve race equality in America. Dr. King had arguably the greatest impact of any single person during the fight for racial equality, and the fact that his life was cut short causes people to wonder what he may have gone on to achieve in his lifetime. Read more

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Promo video primer: 30 first-class examples

Back in 2014, a story from Chris Trimble appeared in the Guardian proclaiming video as the future of content marketing, with this dire warning: “small businesses who ignore it do so at their peril.” Since then, video usage has continued to climb, and more and more people and businesses are trying to engage, entertain and educate us with their on-screen storytelling. Bearing this in mind, I’m very happy to share some of the videos I’ve collected over the past six years working beside some phenomenal storytellers.

For your reference and enlightenment, I have chosen 10 examples apiece for three well-established niches of corporate communications. While most of these videos were designed for business audiences, their creators invested some artistry to try to make them appeal to all of us. Read more

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Take your best shot on 29 Nov., Giving Tuesday

Great things are shaping up, thanks to you and everyone else making plans to participate in the fifth annual #GivingTuesday festivities. This movement began in 2012 as an organized effort dedicated to giving back. As a result, on Tuesday, 29 Nov., charities, families, businesses, community centers, students and others all around the world will come together to celebrate generosity and to give.

Participation is simple. Read more

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Free tuition up-for-grabs from Dr Pepper

If you are a college student who will be 18-24 by Dec. 2, 2016, and a legal U.S. resident, Dr Pepper is offering you a chance to win up to $100,000 in tuition… all for submitting for its 2016 Tuition Giveaway contest. As you can see by visiting the GET STARTED tab on the official website, chances to win begin with applicants submitting their personal stories – and then generating votes. Read more

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Sharing Secrets: Prioritize, Maximize, and Rise, Through Science

Hard pressed for time? Me, too. Maybe that’s the reason why it seems to be getting harder and harder to be productive. Working in the Creative Industry as I do, too often, each nudge forward is met with two new delays. Making progress is definitely possible, but the battle to be successful is constant, even for those of us who are adept at being agile and persevering at scale.

By and large, my clients create premium content… which is mostly audiovisual data of the highest caliber. Luckily for us, the market for this premier subject matter is on the rise in countless ways. For me in my role as a press agent – which spans strategic marketing, writing, artistic development of premium audiovisual content, cross-channel marketing leadership, media relations and customer service expertise – even despite abundant complications, the means of marketing are becoming more refined.

To help us all focus and succeed in the time we have to work with, here are five innovative Creative Industry ideas aimed at optimizing our energy and efficiency. Read more

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2016 Olympic Advertising

Thanks to some Herculean feats by the illustrious organizers of the Games of the XXXI Olympiad – and over 11,000 athletes from 206 National Olympic Committees, including first-time entrants Kosovo and South Sudan – we have witnessed quite a show over the past several days. Haven’t we?

Technically, I was among the first people complaining about the blinding number and frequency of commercials aired during the Opening Ceremony; wow. In the early going, that programming approach stole the show in many ways, from my point of view – but I must admit that we all rely on advertising and sponsorship to a great extent to allow us to experience the Olympics. Since my clients are craftspeople of the highest order producing spectacular commercials and branded content, I can appreciate the value of creative advertising… but I agree with the broadcasters’ latest assessments, which have been forced to acknowledge how much viewers’ tastes have changed.

Synchronized with the broadcast of the Opening Ceremony from the Rio 2016 Summer Olympics on Aug. 5, my friend Ann Christine Diaz published this story in Ad Age, highlighting many of the major brands who bought time, so that NBC’s viewers could watch the show for free: Read more

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