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Marketing Innovation: Under Armour


On July 17, top executives from the world’s major sports marketing companies gathered in New York City to honor the best in sports advertising, design and communications at the first-ever Clio Sports Awards. That night, Steve Battista proudly accepted the Brand Innovation Award on behalf of Under Armour, where he serves as senior VP brand creative. Behind the scenes, I know that many of the companies and talents I have had the privilege to work with are also celebrating this monumental win. For example, global creative agency ATTIK provided key support for Under Armour’s launch of Armour39 (wearable tech that helps you track your workout intensity), as did creative production company Shilo… which also produced many of the epic brand films (including the one above) that have made Under Armour’s YouTube Channel must-see TV for serious athletes.

A story by Austin Siegemund-Broka for The Hollywood Reporter chronicles the brand’s growing success, and offers this insight Read more

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Final week to enter DESIGNBOOM/Oakley’s European design challenge

This is the final week to submit your ideas to the DESIGNBOOM + Oakley “Disruptive By Design” European competition. If you are a current resident of Europe and will have reached “the age of majority in your jurisdiction” by next Monday, you are invited to submit original concepts that challenge the conventions of design… for a chance to win a trip to California for a week of creative immersion at Oakley’s headquarters. The submission deadline is July 28 at 23:59 (GMT).

Are you one of the next wave of design #disruptors? Are your designs driven by innovation and a radical new approach? Do you find inspiration in unique and unusual places? Can you design a better future?

Disruptive by Design is about having the guts to start from scratch, charge through challenges and smash your own, new, pathways. Read more

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Don’t ever give up: It’s ESPY Day

Happy ESPY Day friends! Benefitting The V Foundation for Cancer Research, today’s ESPY Day festivities began just after midnight this morning, with integrated fundraising messaging across ESPN networks culminating with a special simulcast of the ESPYS on ESPN2 at 9 p.m. Eastern time. The simulcast will include fundraising elements and heavy social media integration of the hashtag #DontEverGiveUp, inspired by Jim Valvano’s iconic speech at the inaugural ESPYS in 1993.

As a key part of this, The 10th Annual V Foundation Auction is now LIVE with many bids closing very soon! If you act quickly, you can still bid on hundreds of unique experiences and items, Read more

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Spotlight on innovation via yours truly and Fast Company

Reviewing the nine-year history of this blog, innovation is one of the most oft-recurring themes. With the main goal of providing you with more information about myself and my business activities, but also seeking to incorporate developments I find illuminating from the fields of marketing, science, technology and entertainment, anything that might provide insight into new thinking or new ways of achieving success in these areas makes it onto my shortlist for universal positive posts.

To me, the above video produced by Fast Company during its 2013 Innovation By Design conference is a perfect example of the type of inside information that really helps us all understand specific ideas and strategies we can adopt to do things differently, and most likely, better. Here are a couple more stories connected to innovation in product design from other sources that I bookmarked to share with you here.
. 10 Lessons My Startup Team Learned from a Massive Product Launch
. Dieter Rams and Jonathan Ive talk on Design

On 14-15 October, Fast Company’s Innovation By Design Awards and Conference will return to NYC’s Metropolitan Pavilion, and advance registration is now open. Read more

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2014 Cannes Chimera challenge open for Earth’s creative department

Since 2011, the Cannes Chimera has taken the form of a “super agency” representing the world’s greatest creative talent. Made up of winners of the Cannes Lions Grands Prix, in partnership with the Bill and Melinda Gates Foundation, the Cannes Chimera’s aim is to tackle the world’s biggest problems, one by one, year by year.

The Cannes Chimera Brief for 2014 has just been issued, calling for submissions before the closing date of 1 August which creatively address the problem of extreme poverty. To learn more about the problem, the opportunity, the brief and the submission guidelines, please visit Read more

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Have you seen our cosmos?

In recent history, few television series have drawn my attention like Cosmos, the updated version of Carl Sagan’s groundbreaking 1980 PBS series that brought so many of us so far in understanding the big picture of life in our universe. The National Geographic Channel and Fox teamed-up this year to launch the new 13-part documentary series starring astrophysicist and author Neil deGrasse Tyson, who has proven to be the perfect person to fill Mr. Sagan’s enormous shoes. Before the new show’s debut on March 9 of this year, you could see Mr. Tyson everywhere, connecting the dots between the original series and the new one, and blazing the trail for those of us who believe that science and a cosmic perspective are of vital importance as we strive to protect our world together.

Here is a brief excerpt of an interview with Mr. Tyson, courtesy of National Geographic.

Neil deGrasse Tyson: “With Cosmos, this version, we’re able to bring a whole tool kit of storytelling cinematics to bear on the science, the history, the culture, and the politics to fill people with a sense of wonder about our universe. It might even impact people spiritually. I mean that with a little s. That’s the reaction some people might feel by gaining the cosmic perspective—seeing that we are just a small part of the vastness of everything. But that can be emotionally fulfilling in a very deep way.”

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On traveling to learn, and introducing “Rare Air”

In the famous words of St. Augustine, the world is a book, and those who don’t travel read only one page. I agree that traveling is a great means for learning, but at the same time, I know it’s often a luxury. A recent study I’ve found claims that travel improves educational attainment and future success, so that’s one more reason to try to get out and go if like me, you are a parent. Convinced and ready to hit the road? If so, I highly recommend this list of awesome experiences compiled by Bryan Kitch for Afar.com.

“If travel is the best form of education, then this is a master class. These experiences go off the beaten path, and likely outside the comfort zone of the average tourist. However, as you’ll see, the rewards are worth the extra effort.”

If on the other hand you are not so free to cut loose at present, I have something for you as well. It begins with a story. Read more

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Days we are sure to remember

Richmond, California-based Mountain Hardwear creates performance apparel and equipment designed to empower outdoor athletes to live boldly. At the time when this post is going live here, if you wanted to find me, you’d have to travel to the Kalaloch Campground in Forks, Washington, along the outer edge of continental USA’s northwesternmost coastline in Olympic National Park. My family and I have been planning this excursion for the past couple of years, and it’s a dream come true. Apparently, my dreams are a lot like those of the individuals behind Mountain Hardwear… and their customers.

Earlier this year I started noticing the company’s “Days You Remember” video series, and I bookmarked it as the perfect thing to share in today’s blog post. All the videos are tagged with this statement that resonates very deeply with me: Read more

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Forces for good: Creativity + John Cleese

Today’s post is a mash-up featuring clever ideas from a highly esteemed “old-school” master of creativity, and 99U, which is the education arm of Behance, the world’s leading online platform for showcasing and discovering creative work. So literally, there should be something here for everyone. Let’s begin!

First, I want to point you to a recent story published on the 99U website, entitled “10 Creative Rituals You Should Steal.” Clearly I’m already taking liberties with this content, which seems to be a main idea… Read more

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Flavor’s on the rise at Cutters Studios…

It’s been almost 10 months since Cutters Studios rebranded its design and VFX division, which since 1997 had built a solid reputation in Chicago as Sol Design FX. With the addition of executive creative director Brad Tucker and executive producer Darren Jaffe, last August the company opened-up shop in Santa Monica and began life with a new name: Flavor.

At the time, Cutters Studios president and CEO Tim McGuire shared these insights: “Something new and exciting is happening in the design industry and it’s time to refocus our talent and effort to make a statement. Brad and Darren are true leaders in motion design known throughout the industry. They will work closely with all of the Cutters Studios locations.”


L-R: Flavor ECD Brad Tucker with EPs Darren Jaffe and Neal Cohen.

Since then, Flavor has been adding exciting new dimensions to the ever-expanding Cutters story. Read more

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