Case Study: Stardust Studios

Last updated on Aug. 31, 2009: Award-Winning Creative Production Company Stardust Studios Expands Business and Global Reputation

“Strategic Public Relations Campaign Designed and Executed by The Darnell Works Agency Put Stardust’s Business Feats in Brilliant Perspective”

Stardust Studios, a bicoastal U.S. creative production company, specializing in motion design, animation, visual effects and live-action production. DWA strategic campaign kicked off in December, 2005 and ran through August, 2009.

Executive Summary
In November of 2005, well into its third year in business, Stardust Studios retained DWA as its PR agency of record, to devise and launch a proactive media relations campaign. Stardust’s brilliance in creating engaging original motion design and live-action content, combined with DWA’s campaign efforts, extended the studio’s reputation as a unique creator of extraordinary content worldwide. The company achieved fame through the Apple community and was widely recognized and honored among the world’s best through editorial exposure and industry awards related to its collaborations with the world’s most prestigious agencies, brands and recording artists. Read more



Oct. 15 Blog Action Day Post on Poverty…

Blog Action Day is an annual nonprofit event aiming to unite the world’s bloggers, podcasters and videocasters to post on the same day about the same issue. For this year, the goal is to raise awareness and trigger a global discussion on the topic of poverty. To me, this horrifying circumstance quickly translates into powerlessness and need. Helping those on the street or without is something I care about, and over time, I’ve identified some practical activities that really help address poverty. The best of these ideas are provided below, along with the hope that we will all rally together today and tomorrow to ease suffering everywhere.

. See someone in need? Do a good deed. Many of us steel ourselves against those who hold “will work for food” signs… or hold out their hands. After reading a powerful book called My Life on the Street by “Joe Homeless,” I realized that it takes a lot of guts to ask for help, and for whatever it may be worth, giving something always makes me feel better than any other alternative.

. Click every day. TheHungerSite.com is an amazing website which for years has given each of us the ability to “click” each day and thereby enable the giving of food to the hungry. I encourage you to bookmark the site and make it a daily point to visit, and to shop their gift store on special occasions. Another great site is ripple.org — which also exists to harness the power of internet advertising in providing a tool for people to help others. Painless, effective… brilliant.

. Search the web — give to charity. GoodSearch.com is a Yahoo!-powered search engine which donates 50-percent of its revenue to the charities and schools designated by its users. Use it to get proven search results and have advertisers donate money to your cause.

. When in doubt, give to the Red Cross. The American Red Cross is a humanitarian organization led by volunteers and guided by its Congressional charter and the Fundamental Principles of the International Red Cross and Red Crescent Movement, and it is committed to providing relief to victims of disasters and helping people prevent, prepare for and respond to emergencies. Can’t afford to send money? Give blood — “the gift of life.”

. Choose charities your group can benefit. Each year, I research a new group of charitable organizations to send gifts to on behalf of my clients at the companies ATTIK, a52, Elastic, Rock Paper Scissors, Nonfiction Spots, PostWorks, Shilo, Stardust and Tool of North America. A main tool I use for this research is www.JustGive.org, a nonprofit committed to helping people connect with charities and causes they care about. In the past, we have gifted the Partnership for the Homeless, World Hunger Year and the National Coalition for the Homeless. Use JustGive to learn more about each of these and the many other remarkable organizations who are making an impact on the lives of the poverty-stricken every day.

Thanks for the inspiration and the memories, blogactionday.org.



Stardust designs for 2007 First Boards Awards… and delivers…

Among the remarkable companies that I am very proud to have on my client list is bicoastal creative production company Stardust Studios. Growing his business exponentially over the past few years and continuously expanding his talent roster, capabilities, client-list and creative output, founder and creative director Jake Banks is a phenomenal artist and entrepreneur. Jake personally led the recent effort to design and produce the promotional materials, print elements, winner’s DVD and opening reel for Boards Magazine’s 2007 First Boards Awards, which honors and celebrates the next generation of artistans at work in the commercial production industry.

Click to watch the 2007 First Boards Awards Opening and Sponsor Reel created by Stardust Studios

At the April 5 Awards Show in Los Angeles, I caught Boards’ editor in chief Rae Ann Fera and asked her for her feedback on Stardust’s artistic contributions. “They hit it out of the park,” she said, adding, “They always do.” Sincere congratulations to the night’s winners — and to Jake and his team at Stardust, for yet another home run.


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