As recently reported by Adweek, the daily, live, interactive YouTube show “What’s Trending” has scheduled its Second Annual Tube-a-Thon for this Thursday, December 12, at 6PM PT, 9PM ET. For the two-hour program, What’s Trending and Ford’s Fiesta Movement will unite the YouTube community and some of Hollywood’s most charitable stars for this next-generation digital social telethon aimed at raising money for Covenant House, a nationwide charity network dedicated to helping homeless kids.
The holiday themed Tube-A-Thon will be live-streamed from YouTube Space LA on What’s Trending for two hours of fundraising filled with music, comedy, performances and surprises. For every tweet with the hashtag #Tubeathon or #FiestaMovement, What’s Trending and Fiesta Movement will donate $1 to Covenant House. Read more