Feature

Sharing secrets: Smart planning and production for marketing content

Ever since hearing that failing to plan is a sure plan for failure, I have been a firm believer in taking the time necessary to diligently and intelligently lay out plans for anything I’m seriously aiming to accomplish. When I attended the ReCourses New Business Summit (NBS) back in 2012 thanks to David C. Baker and Blair Enns, I witnessed a new approach for how creative businesses and professionals can change the way they handle sales. My understanding on the secret is this: The key is to think and operate like a publisher. Along those lines, naturally, the business model requires successful handling of content. The NBS lessons were very timely for me, as you have seen here; I have deep admiration for innovative publishers of all sizes, and as time moves forward, I hope to follow the best of them and achieve my own version of greatness.


Over the past two years, this idea of content marketing has really caught fire, so for anyone beginning the planning process of fathoming these types of practices and putting them to work in new ways, you are in luck. It’s my pleasure to share five different highly qualified paths toward brilliant content marketing – each of which is focused on helping to facilitate solid thinking and planning. Read more

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Sharing secrets: Google Glass


The exclusive video report above from TheVerge shows how Joshua Topolsky recently spent a memorable day with the Google Glass creators getting close and personal with the company’s highly anticipated new product. According to last week’s Forbes story from Joe Lazauskas, “No one yet knows what the full impact of Google Glass will be after the futuristic headsets go on sale next year,” and yet, I am very happy to offer an additional angle on this subject. Earlier this year – specifically, April 1, “April Fool’s Day” – Jeff Domansky, the publisher, editor-in-chief and head coach of www.ThePRCoach.com, published a rather masterful article exploring these ideas. Here’s an excerpt from his “Eight Super Secret Features of Google GlassRead more

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Style Frames Buenos Aires May 2012

Join Stash Media principals and a stellar group of design, advertising and media professionals at STYLE FRAMES, a new series of design conferences dedicated to the art of the pitch. The first event will take place in Buenos Aires, Argentina, on May 10 and 11. EARLY BIRD tickets are now available.

Presented by Stash Media and produced by FITC, STYLE FRAMES will showcase outstanding pitch art and the talent behind it, while demystifying the pitch process, Read more

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Sharing secrets: CJ Olivares

Back in April, after eight years of spectacular, groundbreaking leadership as EVP and ultimately General Manager of FUEL TV, CJ Olivares announced his departure from the network he helped to launch. Several months earlier, CJ had provided the keynote address to The Action Sports Conference 2010, and around the same time, he was interviewed in detail by TransWorld Business. Both of these events occurred just as FUEL TV was revamping its programming and ambitiously reaching out to a wider audience. Read more

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Sharing secrets: Kinect hacking

The fascinating video featured with this story was just released in May, and it’s already aging. It ran with the Wired story “Six Months Later, Kinect Hacks Flourish” to coincide with a presentation by computer scientist Johnny Chung Lee at Wired’s Disruptive by Design business conference, and since then, the phenomenon has literally taken the tech and creative worlds by storm. The author of that article is Dave Mosher, who also interviewed Mr. Lee at Disruptive by Design — and has a new feature in this month’s Wired entitled “Kinect Hackers Are Changing the Future of Robotics.” This subject is quickly making headway in many industries. For example, at the recent Creativity and Technology (CaT) business conference, Sam Travis Ewen pointed to it as one of three areas of technology that are impacting the art of engagement. Don’t miss Alexandra Bruell’s detailed Ad Age story on Mr. Ewen here: “How Kinect Hacking, Augmented Reality Is Changing Marketing.” In case you’re wondering, the two other developments he put the spotlight on were augmented reality and projection mapping.

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Marketing Imperatives: Effectiveness

The Effie Awards were founded in 1968 by the American Marketing Association, New York Chapter, as an awards program to recognize the most effective advertising efforts in the United States each year. Over the years, Effie has become a source of learning through global conferences, judging discussion and access to in depth case studies providing opportunities for insight into effective marketing communications. In 2008, the New York AMA assigned its rights to the Effie brand over to a new entity named Effie Worldwide, Inc, with the goal of strengthening its educational component and its value to the industry. Deadlines for the 2011 North American and Global Effie Awards are at hand — please visit www.Effie.org today to learn more.

Effie Worldwide and YouTube have now teamed up to present a webinar series that takes a behind-the-scenes look at the most effective marketing ideas and strategies of the year. Below, I’m presenting my raw notes from “2010 Effies Case Studies: Ideas That Worked, Part I.” The video above is the Jack in the Box case study from agency Secret Weapon Marketing, which was presented in that webinar. Please subscribe to the EffieWorldwide YouTube channel at http://www.youtube.com/user/EffieWorldwide to view the webinar presentations in their entirety, and to find more fascinating case studies like the one above. Read more

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Sharing secrets: Ford’s Scott Monty

Back in September, new media industry thought leader and author Brian Solis launched (R)evolution, a new series of video interviews presenting the people, trends, and ideas defining the future of business, marketing, and media. Last week, he released this very informative video where he interviewed Scott Monty, Ford’s head of social media. To learn more about Brian and check out more of his growing treasury, please visit www.BrianSolis.com.

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Update

Hail brave crusaders! Brian Marr from Wexley School for Girls

Last evening, the American Advertising Federation of Greenville, South Carolina hosted Brian Marr, Managing Director for the West Coast marketing agency Wexley School for Girls, at the lovely Westin Poinsett in downtown Greenville.

Well known for their innovative approaches in engaging customers for Microsoft, Nike, Seattle Sounders and Seahawks, Copper Mountain and others Read more

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Earth Island Institute asks tomorrow’s leaders, “What would Dave do?”

Earth Island Institute established the Brower Youth Awards in 2000 to honor their founder and legendary environmental activist, David R. Brower and to call forth a new generation of leaders. This award manifests the Earth Island Institute’s abiding commitment to growing environmental leadership. The annual Brower Youth Awards honor six young people for their outstanding activism and achievements in the fields of environmental and social justice advocacy. Read more

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January “Real Simple” Listmania…


Stuck at Goodyear getting my car its annual inspection, I was a actually disappointed when the job was done so quickly… simply because I’d found the great January “Real Simple” magazine’s special coverage dedicated to lists. The Secret Society of List Addicts’ blog celebrates the issue by linking to “essentials.” My two favorite tips from my quick scan of the issue are there: jott.com and evernote.com.

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