Ever since hearing that failing to plan is a sure plan for failure, I have been a firm believer in taking the time necessary to diligently and intelligently lay out plans for anything I’m seriously aiming to accomplish. When I attended the ReCourses New Business Summit (NBS) back in 2012 thanks to David C. Baker and Blair Enns, I witnessed a new approach for how creative businesses and professionals can change the way they handle sales. My understanding on the secret is this: The key is to think and operate like a publisher. Along those lines, naturally, the business model requires successful handling of content. The NBS lessons were very timely for me, as you have seen here; I have deep admiration for innovative publishers of all sizes, and as time moves forward, I hope to follow the best of them and achieve my own version of greatness.
Over the past two years, this idea of content marketing has really caught fire, so for anyone beginning the planning process of fathoming these types of practices and putting them to work in new ways, you are in luck. It’s my pleasure to share five different highly qualified paths toward brilliant content marketing – each of which is focused on helping to facilitate solid thinking and planning. Read more