Thirty years ago, the South by Southwest (SXSW) film festival began in Austin, Texas. Having grown to essentially become all things to all people, the event’s concurrent film, interactive media and music festivals and conferences attract 85,000 attendees, which includes the lion’s share of the entertainment and advertising industries, as well as the brand marketers wanting to engage with them. This year’s SXSW will launch on 11 March and run on through the 20th. Perhaps slightly less well known is the fact that SXSW, Inc., also runs the SXSWedu conference on educational innovation (running 7-10 March this year in Austin), the SXSW Eco environmental conference (set for 10-12 Oct. in Austin), and SXSW V2V focused on innovative startups (future dates and locations TBD).
I’ve just taken a fresh look at all the relevant news feeds to point you to the pure gospel. Enlightenment awaits: Read more