When trying to communicate with someone, it is normally of vital importance to understand who that person is, whether or not they speak your language, their age, where they live… and also, factors like what’s on their mind right now, and where they are physically at this moment in time. The point of this article is just to emphasize that communication – and marketing – is often a waste of time if the particulars of the human beings comprising one’s audience are not being taken into account. Personally, I’m shocked at how often people fail to address this mission-critical first step.
Effective communicators do typically begin their programs by assessing their target audiences, exploring the relevant demographics and/or psychographics… and nowadays, there is a great deal of data that’s becoming more and more readily available. The results Read more