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Brilliant Directors: Brand New School

With offices in New York, Los Angeles and London, Brand New School is a vertically integrated production company and design studio that delivers extraordinary media on all platforms.

Offering a new model for creative digital production, we are filmmakers, developers, designers, animators, editors, illustrators, and producers dedicated to driving communications to new heights. Akin to leading academic institutions, our guiding philosophies prize experimentation and learning, and our commitment to discovering the best ideas for our clients is absolute.

The BNSvision YouTube Playlist embedded here presents more than two hours’-worth of artistry from Brand New School inside a growing number of commercial spots, on-air promos, documentary projects for interactive installations and much more. Please also visit www.brandnewschool.com and Brand New School on Facebook.

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Brand thyself

For years now, career counselors, management consultants, self-help gurus and many others have encouraged us to apply the concepts of brand management to ourselves. For anyone who is beginning this daunting process, just getting going can be a big challenge considering how much advice there is to be found. Bearing that in mind, I wanted to provide some guidance. First, I invite you to check-out the video playlist I’ve embedded above, which will help you get a handle on the main ideas at work here so you can begin applying them to yourself. Below you’ll find three excellent articles that will also get you well on your way. Finally, for an example of how everything can add up once you’ve successfully applied these lessons, I invite you to check-out the web presence for the illustrious Daisy Whitney at www.DaisyWhitney.com. On a more personal note, you might also be interested to see www.RKDarnell.com. Read more

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Killer reels: human

human is a music and sound design initiative, creating innovative work for commercials, film, television and culture. Instilled with the spirit of a new paradigm, human enables collaboration within a global network of artists. While devoted to maintaining traditional values of excellence, artistry and knowledge, we embrace technology as a means of expanding the boundaries of genre, location and culture. humanworldwide.com

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2012 Full Frame Documentary Film Fest

Celebrating its fifteenth anniversary in 2012 and running from April 12-15, Full Frame Documentary Film Festival is an annual international event dedicated to the theatrical exhibition of non-fiction cinema. Each spring Full Frame welcomes filmmakers and film lovers from around the world to historic downtown Durham, North Carolina for a four-day, morning to midnight array of over 100 films as well as discussions, panels, and southern hospitality. Set within a four-block radius, the intimate festival landscape fosters community and conversation between filmmakers, film professionals and the public. The festival is a program of the Center for Documentary Studies (a non-profit, 501 c 3), and receives support from corporate sponsors, private foundations and individual donors whose generosity provides the foundation that makes the event possible. The Presenting Sponsor of the Festival is Duke University.

Full Frame also promotes the festival’s mission throughout the year by presenting documentary work in other venues both locally and nationally, partnering with organizations like the American Tobacco Historic District/Capitol Broadcasting Company, Des Moines Art Center, Duke University, the IFC Center, the International Affairs Council of North Carolina, the Nasher Museum of Art at Duke University, the National Association of Latino Independent Producers, Rooftop Films, and the University of North Carolina (UNC) School System. Please visit fullframefest.org to read the latest, join the festival’s mailing for updates on activities throughout the year, and find a way to get involved.

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Successful kickstart for MIND ZONE

Last November, I received a request from my friend Christopher Cowen, who is VP of original programming for Herzog & Company, asking me to consider taking-part in a Kickstarter for his latest documentary film project. He wrote:

“The film is called MIND ZONE: THERAPISTS BEHIND THE FRONT LINES and it’s the story of the U.S. Army Combat Stress Control Units that are going behind enemy lines and trying to help soldiers deal with life in a forward position, and the horrors of war which they attempt to cope with on a daily basis. Some supporters believe these therapists might help ebb the effects of PTSD, and some critics believe we are weakening soldiers’ fortitude and putting them even more in harm’s way.”

As you can see if you look here, the film was able to meet its fundraising objectives through Kickstarter. Congratulations to Christopher, producer, director and clinical psychologist Jan Haaken, and everyone involved, and “break a leg” in moving forward on this important project you can also check out at www.mindzonemovie.com.

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Shilo 2012

Shilo is an Emmy Award-winning creative production company integrating live-action and post production. The studio is internationally known for creating original and commissioned work that is powerful, provocative and visually extraordinary. Shilo’s deeply held passions for design-infused storytelling and innovative application of live-action, design, and animation techniques deliver breakthrough experiences for advertising in all its forms. From its studios in New York and California, where recent projects have spanned commercial, interactive, and entertainment production, Shilo has the capacity and experience to originate ideas and handle all aspects of production.
Shilo curates the blog www.WeMakeItGood.com. For further information, please visit www.shilo.tv.

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Style Frames Buenos Aires May 2012

Join Stash Media principals and a stellar group of design, advertising and media professionals at STYLE FRAMES, a new series of design conferences dedicated to the art of the pitch. The first event will take place in Buenos Aires, Argentina, on May 10 and 11. EARLY BIRD tickets are now available.

Presented by Stash Media and produced by FITC, STYLE FRAMES will showcase outstanding pitch art and the talent behind it, while demystifying the pitch process, Read more

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Stepping on stage

I’ve never pictured myself performing in front of a live audience. After all, I’m not an actor, musician, or lecturer (not yet anyway). However, last week in Nashville, my perspective was turned on its head. In this case, the stage was the Frist Center and the performers (if I can call them that) were two authors focused on creative service firms, David C. Baker and Blair Enns. They spoke of the dynamics of successful relationships between firms and their clients or prospects. Most importantly, when initiating new business. Read more

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2012 ReCourses New Business Summit

On January 25-27, I had the pleasure of joining nearly 100 other professionals representing dozens of creative services firms in Nashville to attend the 2012 ReCourses New Business Summit (NBS). Hosted by ReCourses principal David C. Baker, and Blair Enns of Win Without Pitching, the event’s subtitle reads, “Using Your Positioning for More Reward, Impact, Control, and Fun.”

When it was all over, I asked many of my fellow attendees to provide two words that best describe their takeaways from the event, and the word cloud embedded above reflects their input. For anyone who has not spoken with me or others about our remarkable experiences at the summit, this provides quick insight into its powerful impact.For a bit more background, Read more

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Sharing Secrets: Public Relations Expertise

The publishers of Brand Republic, the UK’s leading online destination for people working in the advertising, marketing, media and communications industries, offer an editorial on their website entitled “What’s the secret of a long ‘marriage’?” In that, Abbott Mead Vickers BBDO chief executive Farah Ramzan Golant offers these wise words: “The key to long-term client relationships is constant reinvigoration…. You should constantly be looking at how you can do things differently, keep freshening the account teams and stay ahead of the game.” As a PR practitioner providing ongoing, dedicated counsel to a small roster of clients, I firmly believe in these vows, and back in December, I participated in an enlightening webinar hosted by Vocus and presented by PR industry thoughtleader Deirdre Breakenridge, who is the author of “PR 2.0” and “Putting the Public Back in Public Relations.” Entitled “Eight Techniques of the New PR Champion,” the knowledge and insights Deirdre shared really blew me away. Read more

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