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February Edition: Ultimate Events Happening Soon

In this topsy-turvy world, deciding when and where to invest one’s time and energy is of critical importance. Especially for creatives and other entrepreneurs where the need to be strategic and innovative is constant, conferences, festivals and other thoughtful gatherings of respected peers represent momentous opportunities for building vital connections and seeing exactly what people are thinking and responding to. This actively researched and updated series is my ongoing contribution toward helping us all learn about Ultimate Events on a timely basis.

Follow this link to the official site for the European Film Market Horizon Events set to run 16-20 Feb. in Berlin. Read more

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MLK Day of Service 2018

The MLK Day of Service is an opportunity for Americans to honor Dr. Martin Luther King Junior’s legacy through service and volunteerism.

Dr. King once said, “Life’s most persistent and urgent question is: ‘What are you doing for others?'”

Each year, Americans across the country answer that question by coming together on the King Holiday to serve their neighbors and communities. To learn more, please visit http://www.nationalservice.gov/mlkday.

It’s also my pleasure to provide the following graphic illuminating the life and lasting legacy of Dr. King, courtesy of http://OnlineCollegeCourses.com. “People honor and celebrate the life of Dr. King for many reasons, but most importantly, for his role in working to achieve race equality in America. Dr. King had arguably the greatest impact of any single person during the fight for racial equality, and the fact that his life was cut short causes people to wonder what he may have gone on to achieve in his lifetime. Read more

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Giving season: Love

In the video above, in his own words, Narayanan Krishnan says, “I thought, what is the purpose of my life? What am I going to do? …And I quit my job and I started feeding all these people from 2002.” And later: “There are thousand and thousands and lots and lots of people suffering. What is the ultimate purpose of life? It’s to give. Start giving. See the joy of giving.

I have done some research on homelessness over the years, and we all know that there are displaced people living on the city streets everywhere in America. The organizations and initiatives highlighted below represent just some of the many phenomenal community efforts supporting homeless people in the U.S. and elsewhere. I found many of them through http://JustGive.org, and I’m also proud to point you to this list JustGive publishes, entitled 35 Ways You Can Help the Homeless. They list as item 7, “give money,” and to that, I’ll add my plea to give whatever you have to spare (from loose change to your time), to those people you see in need.

Also, it’s the time of year when I invite you to join me in sending daily clicks to https://GreaterGood.com, where our simple mouseclicks can benefit a number of vital causes each and every day.


Thank you! Read more

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December Edition: Ultimate Events Happening Soon

With each new day, you can guarantee that some very bright people are planning get-togethers designed to have massive impacts for everyone involved. The settings can be musical, artistic, creative, academic or business-focused; these are events you hear about before saying, “that sounds awesome,” and “sign me up.” This actively researched and updated blog series is my answer to helping people learn about ultimate events on a timely basis.

Follow this link to the official Parties listing for this year’s Rise Festival, running 16-23 December in Les 2 Alpes, France: https://risefestival.co.uk Read more

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Take your best shot on 28 Nov., Giving Tuesday

Great things are shaping up, thanks to you and everyone else making plans to participate in the sixth annual #GivingTuesday festivities. This movement began in 2012 as an organized effort dedicated to giving back. As a result, on Tuesday, 28 Nov., charities, families, businesses, community centers, students and others all around the world will come together to celebrate generosity and to give.

Participation is simple. Read more

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November Edition II: Ultimate Events Happening Soon

With each new day, you can guarantee that some very bright people are planning get-togethers designed to have massive impacts for everyone involved. The settings can be musical, artistic, creative, academic or business-focused; these are events you hear about before saying, “that sounds awesome,” and “sign me up.” This actively researched and updated blog series is my answer to helping people learn about ultimate events on a timely basis.

Follow this link to the official Events listing for this year’s Live Design International (LDI) Show, running 13-19 November: http://www.ldishow.com Read more

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October Edition I: Ultimate Events Happening Soon

With each new day, you can guarantee that some very bright people are planning get-togethers designed to have massive impacts for everyone involved. The settings can be musical, artistic, creative, academic or business-focused; these are events you hear about before saying, “that sounds awesome,” and “sign me up.” This actively researched and updated blog series is my answer to helping people learn about ultimate events on a timely basis.

Follow this link to a list of movies and events not to miss at this year’s New York Film Festival, running through 15 October: http://ew.com Read more

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Marketing Imperatives: Center Everything Around Your PR Strategy

I have a longstanding working relationship with a CEO who recently changed jobs. Coming into his new company, he told me that his mantra was this: He intended to center every marketing initiative around PR strategy. In virtually every industry, I’m seeing many wise marketing industry leaders endorsing this idea. Another prominent example from the past several years comes from Jason Harris of San Francisco- and NYC-based Mekanism, where in an interview with HubSpot.com, he described his agency’s framework for creating shareable content.

“Our approach is to always think about the PR headline. Why will the idea, content, innovation, etc., travel? Why will people care, and why will they want to talk about it and share it? If there is no PR headline, the idea won’t be shareable. That is our goal on every project.”

The video I’m embedding with this article perfectly demonstrates the increasing focus on PR, presenting the 47-minute “Content & Storytelling: Is the PR Landscape Shifting?” session from the 2014 CDO Summit in NYC. Read more

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Sharing Secrets: Public Relations Expertise

The publishers of Campaign, a leading business media brand serving the marketing, advertising and media communities, offer an editorial on their website entitled “What’s the secret of a long ‘marriage’?” In that, former Abbott Mead Vickers BBDO chief executive and current CEO of Girl Effect Farah Ramzan Golant offers these wise words: “The key to long-term client relationships is constant reinvigoration…. You should constantly be looking at how you can do things differently, keep freshening the account teams and stay ahead of the game.” As a communications consultant providing ongoing, dedicated counsel to a small roster of clients, I firmly believe in these vows. Among many activities aimed at ongoing education and innovation, I regularly participate in webinars being presented by industry thoughtleaders, adopting the best ideas and lessons into my arsenal. One in particular, presented by five-time published author and entrepreneur Deirdre Breakenridge entitled “Eight Techniques of the New PR Champion,” began paying dividends immediately. Read more

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Career resuscitation advice from The Branding Diva, seconded by yours truly

I am very fortunate to have a lot of friends. These days, with the impact of the economy continuing to wreak havoc on many industries and a lot of lives, I’m regularly hearing from many of them who suddenly find themselves unemployed. While this is definitely a scary situation, I stand ready with encouragement and a handful of smart ideas that are proven best bets when it comes to finding great career opportunities. Clearly, Karen Post, a.k.a. The Branding Diva(R) has the same mindset. An international authority on branding matters and the author of the best-selling books Brain Tattoos and Brand Turnaround, Karen’s blog post entitled “Puking Pink Slips? Jumpstart your personal brand today” takes my personal rah-rah speech to new heights. Do jump on over to read it, and below, also consider my paraphrased and slightly adjusted listing of her spot-on career-rejuvenating suggestions. Read more

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