Sharing Secrets: Public Relations Expertise
Posted by Roger Darnell · Leave a Comment
The publishers of Brand Republic, the UK’s leading online destination for people working in the advertising, marketing, media and communications industries, offer an editorial on their website entitled “What’s the secret of a long ‘marriage’?” In that, Abbott Mead Vickers BBDO chief executive Farah Ramzan Golant offers these wise words: “The key to long-term client relationships is constant reinvigoration…. You should constantly be looking at how you can do things differently, keep freshening the account teams and stay ahead of the game.” As a PR practitioner providing ongoing, dedicated counsel to a small roster of clients, I firmly believe in these vows, and back in December, I participated in an enlightening webinar hosted by Vocus and presented by PR industry thoughtleader Deirdre Breakenridge, who is the author of “PR 2.0” and “Putting the Public Back in Public Relations.” Entitled “Eight Techniques of the New PR Champion,” the knowledge and insights Deirdre shared really blew me away. Read more


Every year, the
Where I live, each year on Martin Luther King Day, groups of college students pay calls on local businesses. By the day’s end, they’ve tackled the hard work, raised funds, and/or made important impacts in countless, priceless ways. For anyone looking to connect with projects for MLK Day, nowadays there are many resources, including 
By now I’m sure you’re well aware of my deep respect for high-end visual and sound design. Among the inspirational friends I consider to be emerging masters in these complementary storytelling fields are sound designer Gavin Little of 


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Tommy and I are very proud to announce that our book “
This has been an eventful year for everyone at global creative agency ATTIK, including its co-founder and executive creative director Simon Needham. The San Francisco Egotist is currently featuring a brief article Simon contributed entitled, “
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