Game on for ATTIK in The Onion’s new iPad edition

Last week, global creative agency ATTIK proudly announced the debut of its original interactive in-app game for Scion inside the new iPad edition of The Onion, America’s Finest News Source (http://theonion.com). The Scion “College Rebate Rally” game appears as an interstitial ad in the June iPad edition of The Onion.

“Together, with ATTIK and Scion, we were able to create a new kind of entertaining advertising experience,” said Michael Greer, CTO at The Onion. “This is a fun, new technology for us and it is always great to collaborate with brands who share an interest in pushing the limits to produce something innovative and exciting.”

More information on Scion’s College Graduate Rebate Program is available at www.scion.com/college.

Further project details are here: http://go.attik.com/2a2

Download The Onion’s iPad edition from iTunes here: http://go.attik.com/2a1

The one-man international advertising ambassador, and his Archive

After learning of the recent passing of Walter Lürzer, I wanted to update this entry I originally dedicated to him four years ago (below), share the intriguing autobiographical video above, and encourage anyone interested to read this wonderful Tribute written by Michael Conrad, his friend of 50 years. Dear Mr. Lürzer, thank you for the inspiration! You will be missed.

When I graduated from college in 1990, my personal interests largely drew from the realms of narrative film, literature and poetry. Many of the post-college jobs I landed were in production, but to my surprise, some of the more interesting ones built more upon my nonfiction writing abilities and the things I learned pursuing a PR/journalism minor. After years of working on high-profile TV shows and video projects, I ultimately honed-in on the field of publicity and public relations as a perfect means for earning a living which allowed me to independently make big impacts for others and their companies by using all of my talents. I still dream of being a filmmaker and a novelist, and sometimes, I get especially excited about the characters and other ‘materials’ coming my way each day as I handle my clients in the worlds of film and TV production and advertising.

Indeed, reading the Letter from the Publisher in the January edition of Lürzer’s Archive makes me realize that, if I would have been exposed to Walter Lürzer earlier in my career, I might have moved to Salzburg in the hopes of landing a job with him. The January ’07 opening letter finds Walter in Patna, a city in India Read more

Forces for good: Ventilate Japan

Ventilate Japan is a charity poster series donating 100% of all profits to the Red Cross, benefiting those who suffer from the Great East Japan Earthquake. Curated by graphic artist and publisher Michael Brown, Ventilate Japan is an initiative of ventilate.ca and each of the contributing artists as well as our sponsors. Our goal is to not only raise funds but to also raise awareness of the scale of this disaster, the physical and psychological toll taken by its victims as well as the on-going threat posed by spent nuclear fuel. Read more

Forces for good: The Partnership for the Homeless

Each day, more than 100 families appear at NYC shelters asking for emergency assistance, but according to Arnold S. Cohen, President and CEO of the Partnership for the Homeless, shelters represent one of the most expensive means of supporting people in a housing crisis. As he reports, New York City has devoted virtually no real resources to helping families deal with the challenges they face so that they can stay in their homes. Meanwhile, Mr. Cohen and his colleagues work one-on-one with families on the challenges pushing them towards homelessness, and their Campaign for the Family Resource Center needs our help in reaching their goal of raising $115,000 by the end of the April. At this moment, they’re well over halfway there. Please consider making a gift donation today to support this important effort, by visiting their website and their Facebook page. Thank you!