PepsiCo Refresh Project 101

There’s a lot to love about PepsiCo’s commitment in America to the Pepsi Refresh Project, which is set to give away more than $20 million in 2010 to “refresh the world, one idea at a time.” PepsiCo has vowed to award over $1 million in grants each month to U.S.-based ideas with the most public votes, with up to 1,000 new ideas accepted each month. I was just asked to look into making a submission, and in doing some homework, I’ve gained a lot of admiration for this thoughtful initiative, inviting Americans to plead the case for a real-world need — or even a dream — with seemingly a very real opportunity to win financial support on some level. While hoping this might eventually become more of an international effort, I invite those now eligible to join me every day in visiting the site and using our 10 daily votes to help along our favorite ideas.

As for the ideas themselves, we can fire away, seeking $5k up to $250k for one idea per month, where you can change your monthly submission even after submitting, and if you don’t win this month, you can resubmit next month. There are five categories: Health, Arts and Culture, Food and Shelter, The Planet, Neighborhoods and Education.

The official website www.refresheverything.com provides this toolkit for developing your idea, along with a wealth of information, including key dates, what to expect and how to follow-up before, during and after submitting, and many other inspiring case studies of ideas submitted to date. You may also be interested in this April story detailing the latest winners, as well as the project’s blog.

Moving forward: World Water Day 2010

In honor of World Water Day, it’s my pleasure to share this video that takes a hard look at the bottled water industry and proposes some simple and powerful alternative ideas that can greatly impact the Earth, our communities, and our pocketbooks. For more information, please visit http://storyofbottledwater.org. Read more

Much love to and from The Children’s Playhouse

A creative play space for families, and a powerful force for community goodness in Boone, North Carolina, USA

After helping my wife Beth Darnell, and her sister Ann Kiefert, their comrade Kathy Parham, and many others from our then-new hometown of Boone, North Carolina, open The Children’s Playhouse in November of 2002, I am very proud to see how Kathy has led the venture in countless ways which continue adding precious dimensions to our community. The video featured here was produced by our friend Beth Jacquot in 2003, and much has happened since then. I invite you to visit the official site www.GoPlayhouse.org and explore the Facebook group, and I also wanted to share news from a recent event that reveals a lot about our community, and Kathy.
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Haiti Now

Our thoughts and prayers remain with all those affected by this catastrophe. Donations can still be sent via text message:

Red Cross: Text HAITI to 90999 ($10 donation)
Yéle Haiti: Text YELE to 501501 ($5 donation)

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Love clicks, in the true spirit of the season….

We’ve reached the time of year when I invite you to join me in sending daily clicks to www.hungersite.com, where our simple mouseclicks can benefit a number of vital causes each day. Big thanks to Travis the Elf for picking The Hunger Site as his Project for Awesome entry at this time last year, and for posting this video. Together with my family, I am sending my warmest thoughts to many friends and colleagues worldwide, and feeling a lot of gratitude.  I’m especially thankful to the individuals behind my client companies ATTIK, a52, Elastic, Brand New School, Rock Paper Scissors, Shilo and We Are Plus for helping to support the following organizations over the past several years. Read more

Tommy Ewasko, Imagemaker Extraordinaire…

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Joining iParticipate.org in honoring Veterans today and tomorrow…

In my humble opinion, iParticipate.org has been doing an outstanding job of promoting its very important mission and inciting us all to consider volunteering to support members of the military who have done so much for us all through their military commitments. The above public service announcement (PSA) was released back in September, and I wanted to share it, and also include its transcript. Read more

Positivity, on the subject of climate change

Blog Action Day is an annual event every October 15th that unites the world’s bloggers in writing about the same issue on the same day, with the aim of sparking discussion around an issue of global importance. Nearly 10,000 people from 150 countries are participating in Blog Action Day 2009 and focusing on the theme of Climate Change. I have many friends and colleagues around the planet, and although I wish we could all agree on what’s important, I’ve come to realize the impossibility of that goal. Still, I do hope that everyone can agree that the current focus in our country on “Green Jobs” represents a lot of phenomenal opportunities that everyone has a chance to participate in. Read more

Editors from “Stand Up to Cancer” broadcast earn Creative Arts Primetime Emmy

Last September, “Stand Up to Cancer” (www.standup2cancer.org) was broadcast live and commercial-free simultaneously on ABC, CBS and NBC, and was seen in over 170 countries. During the broadcast, which was produced by Laura Ziskin Productions and Seligman Entertainment, and hosted by Halle Berry, Jessica Alba, Sheryl Crow, Charles Barkley and Melissa Etheridge, the event raised more than $100 million in an unprecedented effort to end cancer’s reign as a leading cause of death. Meanwhile, last Sat., Sept. 12, 2009, Read more

Earth Island Institute asks tomorrow’s leaders, “What would Dave do?”

Earth Island Institute established the Brower Youth Awards in 2000 to honor their founder and legendary environmental activist, David R. Brower and to call forth a new generation of leaders. This award manifests the Earth Island Institute’s abiding commitment to growing environmental leadership. The annual Brower Youth Awards honor six young people for their outstanding activism and achievements in the fields of environmental and social justice advocacy. Read more