Case Study: Dante’s Inferno
Posted by Roger Darnell · Leave a Comment
Last year at this time, Electronic Arts (NASDAQ: ERTS) and studio Visceral Games released the epic video game Dante’s Inferno(TM). By meticulous design, the game’s extended marketing campaign also garnered a great deal of attention: Adweek’s Dave Griner reported that its $200,000 guerrilla budget yielded 47 million impressions. While this adaptation of Dante Alighieri’s world famous “Divine Comedy” neither broke sales records nor earned a great deal of critical acclaim, considering the scale, breadth and resourcefulness of the marketing efforts, I thought you might be interested in checking out the detailed recap from Griner, and a few other news stories linked below. For further reading: Read more
From world-class animation studio Nathan Love, for Goodby, Silverstein & Partners, Diamond Foods and Pop Secret. More information at 
This summer’s successful collaboration between world-class animation studio 
Record numbers of television and online viewers worldwide continue to experience the artistry of New York City animation studio Nathan Love and its illustrious clientele. The latest releases include commercial collaborations with director Willis Wong, Lunar Films and Hopr for J. Walter Thompson Shanghai promoting China’s popular online game Fantasy Westward Journey, and with advertising agency 22squared for Baskin-Robbins’ nationwide summer advertising campaign. Nathan Love is online at 
Break out the crayons and beer, because Nathan Love is ready to play! This world-class animation studio is known for creating memorable characters, detailed worlds and engaging narratives, making it a party and inviting your whole crew. Driven by a passion for storytelling, their creative, technical and production capabilities are constantly evolving. Equally at home creating sensational 2D and 3D animation, the studio’s talents span all aspects of project creation and production. They are creators of commercial campaigns, original films, super-fun web content, video game projects, merchandise and more. Besides their extraordinary craftsmanship Nathan Love is also fun and inviting to work with, enjoying daily collaborations with leading creatives, live-action and CGI directors, sound designers, composers, web developers and other artists. So next time you’re dreaming-up a project, drop your briefcase and join the fun at 
www.darnellworks.com
