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Case Study: Leviathan

Leviathan’s Reputation Soars Worldwide as Phenomenal Conceptual Design Company Rocking Broadcast, Experiential and Screens of All Sizes

Close Cooperation Between Management, Reps and DWA Maximizes Stellar Opportunities, Positions Company as Legitimate Rockstar
See also: VISUAL TIMELINE . MEDIA COVERAGE . PRESS SITE

Leviathan is a conceptual design company that creates engaging narrative content and experiences for brands and entertainers worldwide. The bold images it conceives appear on stages and architecture, in themed destinations and on screens of all sizes, accompanying famous faces and household names. Its teams build experiences to enthrall audiences, initiate conversations and keep crowds coming. Every day, Leviathan’s artists and engineers help transform the worlds of commercial advertising, live events, film, television and environments. Read more

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Interested in being a guest speaker? Start early!


If you have the goal of becoming a successful guest speaker in the business world, I have some tips to share about getting started. These are based on my experiences working with some very talented people who are currently on-the-rise as star presenters, including Sarofsky Corporation’s Erin Sarofsky – and Chad Hutson and Jason White, the principals of Leviathan. Here are the preliminary tips (two more follow below):

. Start early
. Focus on these efforts as a key business activity
. Set your sights strategically to target the right opportunities
. Have a very specific vision for your proposed presentation and communicate it with the correct person before the deadline while also providing a well-organized summary of your speaking history Read more

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Killer Reels: Flavor

Esteemed DWA client company Flavor is a global collective of designers and visual artists with studios in Los Angeles, Chicago, Detroit, New York City and Tokyo. Last August, the group celebrated its first birthday, and in the November issue of SHOOT Magazine, Cutters Studios CEO Tim McGuire discussed the strategy behind the new venture and some of the exciting developments shaping-up around its principals.

In McGuire’s words: “A little more than a year ago, together with my Cutters Studios colleagues, we recognized that something new and exciting was happening in the design industry, and we decided to refocus our talent and effort to make a statement. Together, after a lot of brainstorming we decided to relaunch our VFX and design brand as Flavor. That rebranding effort fit perfectly with the addition of executive producer Darren Jaffe and executive creative director Brad Tucker [both formerly of Superfad], and helped us create some considerable buzz across the industry at-large.” Read more

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Killer reels: Brewster Parsons

The Brewster Parsons Next Reel Channel on Vimeo presents the latest work from Brewster Parsons, the Venice, California-based A-level visual effects studio specializing in photoreal imagery, extraordinary color and brilliant design solutions.

Established in 2007 by Darcy Parsons and award-winning VFX supervisor Simon Brewster, the artists and producers of Brewster Parsons Read more

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Update

Case Study: Troika Design Group

Last updated on Aug. 30, 2004: 2004 Public Relations Campaign Set Prestigious Tone for Troika Design Group

“Showcased Spectacular Achievements and Unique Market Position”
See also: MEDIA COVERAGE

Troika Design Group is a multidisciplinary, award-winning design company in Hollywood consisting of designers, producers, animators, editors and conceptual thinkers who specialize in network branding, promotional and advertising campaigns and show packaging. The DWA public relations campaign ran from February through August of 2004.

Executive Summary
At the beginning of 2004, DWA was retained by Troika Design Group as the PR agency of record to package news and pursue targeted editorial opportunities. Beyond earning online and print recognition throughout the international design, advertising and entertainment industries, Troika also earned three 2004 Gold BDA Awards and one Silver for their work for KCET, DIRECTV and Fine Living Network. Read more

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