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October Edition I: Ultimate Events Happening Soon

With each new day, you can guarantee that some very bright people are planning get-togethers designed to have massive impacts for everyone involved. The settings can be musical, artistic, creative, academic or business-focused; these are events you hear about before saying, “that sounds awesome,” and “sign me up.” This actively researched and updated blog series is my answer to helping people learn about ultimate events on a timely basis.

Follow this link to a list of movies and events not to miss at this year’s New York Film Festival, running through 15 October: http://ew.com Read more

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Marketing Imperatives: Center Everything Around Your PR Strategy

I have a longstanding working relationship with a CEO who recently changed jobs. Coming into his new company, he told me that his mantra was this: He intended to center every marketing initiative around PR strategy. In virtually every industry, I’m seeing many wise marketing industry leaders endorsing this idea. Another prominent example from the past several years comes from Jason Harris of San Francisco- and NYC-based Mekanism, where in an interview with HubSpot.com, he described his agency’s framework for creating shareable content.

“Our approach is to always think about the PR headline. Why will the idea, content, innovation, etc., travel? Why will people care, and why will they want to talk about it and share it? If there is no PR headline, the idea won’t be shareable. That is our goal on every project.”

The video I’m embedding with this article perfectly demonstrates the increasing focus on PR, presenting the 47-minute “Content & Storytelling: Is the PR Landscape Shifting?” session from the 2014 CDO Summit in NYC. Read more

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Sharing Secrets: Public Relations Expertise

The publishers of Campaign, a leading business media brand serving the marketing, advertising and media communities, offer an editorial on their website entitled “What’s the secret of a long ‘marriage’?” In that, former Abbott Mead Vickers BBDO chief executive and current CEO of Girl Effect Farah Ramzan Golant offers these wise words: “The key to long-term client relationships is constant reinvigoration…. You should constantly be looking at how you can do things differently, keep freshening the account teams and stay ahead of the game.” As a communications consultant providing ongoing, dedicated counsel to a small roster of clients, I firmly believe in these vows. Among many activities aimed at ongoing education and innovation, I regularly participate in webinars being presented by industry thoughtleaders, adopting the best ideas and lessons into my arsenal. One in particular, presented by five-time published author and entrepreneur Deirdre Breakenridge entitled “Eight Techniques of the New PR Champion,” began paying dividends immediately. Read more

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Brand thyself

For years now, career counselors, management consultants, self-help gurus and many others have encouraged us to apply the concepts of brand management to ourselves. For anyone who is beginning this daunting process, just getting going can be a big challenge considering how much advice there is to be found. Bearing that in mind, I wanted to provide some guidance. First, I invite you to check-out the video playlist I’ve embedded above, which will help you get a handle on the main ideas at work here so you can begin applying them to yourself. The playlist also includes several more in-depth presentations, including a complete course in Personal Branding Education.

Below you’ll find several excellent articles that will allow you to get fully up-to-speed. Finally, for a couple of examples of how everything can add up once you’ve successfully applied these lessons, I invite you to check-out the web presence for author Bret Easton Ellis at http://BretEastonEllis.com. On a more personal note, you might also be interested to see http://RKDarnell.com. Read more

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Design Competitions from Adweek, Communication Arts, Core77 and Fast Company Open for Entries


Several very prestigious design awards programs are currently open for entries – I thought you would appreciate the heads-up and some brief details… which I am presenting in order of the currently published submission deadlines. Best of luck friends! Read more

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Case Study: Leviathan

Leviathan’s Reputation Soars Worldwide as Phenomenal Conceptual Design Company Rocking Broadcast, Experiential and Screens of All Sizes

Close Cooperation Between Management, Reps and DWA Maximizes Stellar Opportunities, Positions Company as Legitimate Rockstar
See also: VISUAL TIMELINE . MEDIA COVERAGE . PRESS SITE

Leviathan is a conceptual design company that creates engaging narrative content and experiences for brands and entertainers worldwide. The bold images it conceives appear on stages and architecture, in themed destinations and on screens of all sizes, accompanying famous faces and household names. Its teams build experiences to enthrall audiences, initiate conversations and keep crowds coming. Every day, Leviathan’s artists and engineers help transform the worlds of commercial advertising, live events, film, television and environments. Read more

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