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Brand thyself

For years now, career counselors, management consultants, self-help gurus and many others have encouraged us to apply the concepts of brand management to ourselves. For anyone who is beginning this daunting process, just getting going can be a big challenge considering how much advice there is to be found. Bearing that in mind, I wanted to provide some guidance. First, I invite you to check-out the video playlist I’ve embedded above, which will help you get a handle on the main ideas at work here so you can begin applying them to yourself. The playlist also includes several more in-depth presentations, including a complete course in Personal Branding Education.

Below you’ll find several excellent articles that will allow you to get fully up-to-speed. Finally, for a couple of examples of how everything can add up once you’ve successfully applied these lessons, I invite you to check-out the web presence for author Bret Easton Ellis at http://BretEastonEllis.com. On a more personal note, you might also be interested to see http://RKDarnell.com. Read more

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Design Competitions from Adweek, Communication Arts, Core77 and Fast Company Open for Entries


Several very prestigious design awards programs are currently open for entries – I thought you would appreciate the heads-up and some brief details… which I am presenting in order of the currently published submission deadlines. Best of luck friends! Read more

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Case Study: Leviathan

Leviathan’s Reputation Soars Worldwide as Phenomenal Conceptual Design Company Rocking Broadcast, Experiential and Screens of All Sizes

Close Cooperation Between Management, Reps and DWA Maximizes Stellar Opportunities, Positions Company as Legitimate Rockstar
See also: VISUAL TIMELINE . MEDIA COVERAGE . PRESS SITE

Leviathan is a conceptual design company that creates engaging narrative content and experiences for brands and entertainers worldwide. The bold images it conceives appear on stages and architecture, in themed destinations and on screens of all sizes, accompanying famous faces and household names. Its teams build experiences to enthrall audiences, initiate conversations and keep crowds coming. Every day, Leviathan’s artists and engineers help transform the worlds of commercial advertising, live events, film, television and environments. Read more

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Making history: CES 2016

Owned and produced by Consumer Electronics Association (CEA), the 2016 International CES will kick-off soon in Las Vegas, where it will run from Jan. 6 through Jan. 9. Well established as the essential annual gathering for all who thrive on the business of consumer technologies, CES has served as the proving ground for innovators and their breakthroughs for more than 40 years. It’s truly a global stage, where the marketers behind next-generation innovations make great efforts to create splashes of epic proportions. With CEA standing as the technology trade association representing the $200+ billion U.S. consumer electronics industry, the media blitz we’ll witness provides amazing insights… proving that this largest hands-on event of its kind is extremely important in identifying and addressing this far-reaching industry’s key issues.

For access to CES 2016 insider intelligence, check out the YouTube playlist I’m embedding below… and also keep your eyes on these pundits in the hours ahead. Read more

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Sharing secrets: How to write stories for The Associated Press

Back in 2000 when I was working for The Terpin Group in Los Angeles leading PR campaigns for dot-com companies with extremely high aspirations, my colleagues and I knew that there was absolutely one way of hitting a home run, and that was placing a story with The Associated Press. AP stories generate massive exposure, as they are syndicated in major media outlets across the country and around the world. And of course, if you have a story that’s good enough for the AP, it’s good enough for everyone. With this in mind, imagine how powerful it would be if you had the chance, today, to meet with Paul Caluori, the AP’s Global Director of Digital Services, and Philana Patterson, the AP’s Small Business and Breaking News Editor, to learn what they look for in story submissions. Thanks to Business Wire, it’s on.

Back in February of this year, Business Wire hosted a webinar featuring Paul and Philana, where they shared exactly these types of insights. I am embedding the webinar here, and I’ll also pass along a few of the bullet points from the secrets they shared. Read more

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