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Sharing Secrets: Prioritize, Maximize, and Rise, Through Science

Hard pressed for time? Me, too. Maybe that’s the reason why it seems to be getting harder and harder to be productive. Working in the Creative Industry as I do, too often, each nudge forward is met with two new delays. Making progress is definitely possible, but the battle to be successful is constant, even for those of us who are adept at being agile and persevering at scale.

By and large, my clients create premium content… which is mostly audiovisual data of the highest caliber. Luckily for us, the market for this premier subject matter is on the rise in countless ways. For me in my role as a press agent – which spans strategic marketing, writing, artistic development of premium audiovisual content, cross-channel marketing leadership, media relations and customer service expertise – even despite abundant complications, the means of marketing are becoming more refined.

To help us all focus and succeed in the time we have to work with, here are five innovative Creative Industry ideas aimed at optimizing our energy and efficiency. Read more

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Case Study: ATTIK

Last Updated Aug. 18, 2014: Global Creative Agency ATTIK Evolves, Continues Delivering Spectacular Client Returns

Dynamic Public Relations Campaign Effectively Positions Company and Its Key Customers, Sustains Growth
See also: ATTIK MEDIA COVERAGE

Established in the mid-1980s in northern England, ATTIK Ltd. quickly earned a worldwide reputation for sensational design, and by the late 1990s, had successfully expanded across the U.S. and into Sydney, Australia. In 2001, the company scaled back, refocused, and soon emerged with a boldly expanded approach — and an extraordinary new client: Scion. Acquired in 2007 by Dentsu, today ATTIK is a global creative agency successfully engaging customers with some of the world’s most phenomenal brands. Read more

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More branding and communications essentials

The Blake Project is a Los Angeles-based brand consultancy that helps companies design, manage and build brands that drive profitable revenue growth through differentiated customer experiences. Publishers of the book Brand Aid, the group also regularly stages Brand Positioning Workshops, and its principals share their considerable knowledge through their Branding Strategy Insider blog and newsletter. I highly encourage you to explore everything they have to offer.

Several years ago, I published an item on this blog entitled “Roger D’s tips for superior public and media relations: Getting started.” Although I do feel like entrepreneurs need to have a good handle on brand management and the types of counsel The Blake Project and other leading industry consultants offer, I also realize that very often, the desire to act takes precedence over planning and education. That’s one reason why I shared my action-oriented prescription, but it was also a response to my experiences working even with MBAs and well-established business leaders who very often don’t have practical, recent experience managing public relations campaigns. While the business world continues to change, I still feel like my “getting started” outline is a great primer, but of course, it does require diligence and raise important questions. For example, I mention Marketing Plans often in that document; to get a better sense of what goes into good ones, check out Anatomy of a Marketing Plan from Branding Strategy Insider. If you have other questions, I look forward to hearing from you.

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More business lessons from Legwork

Last February, I published a fun story featuring a fascinating video from Denver, Colorado-based full-service creative studio Legwork… together with links to 17 thoughtful articles from design business expert David C. Baker of ReCourses, Inc. I’ve recently discovered Legwork’s impressive profile on TheFWA.com, as well as the studio’s latest “What We Learned” brand film, which is embedded above. I also happen to know that Legwork is currently seeking to hire a senior animator. Be sure to check them out on Vimeo, too.

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Stepping on stage

I’ve never pictured myself performing in front of a live audience. After all, I’m not an actor, musician, or lecturer (not yet anyway). However, last week in Nashville, my perspective was turned on its head. In this case, the stage was the Frist Center and the performers (if I can call them that) were two authors focused on creative service firms, David C. Baker and Blair Enns. They spoke of the dynamics of successful relationships between firms and their clients or prospects. Most importantly, when initiating new business. Read more

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Primer for the new year

For me personally, this is the time of year when business takes center stage after many weeks of relative inaction. In my experience, strategic focus is essential at this moment in order to maximize the best opportunities while also understanding all the real imperatives of success and ensuring they are given top priority today and tomorrow.

Fortunately, I have many wise, experienced friends and counselors who have provided a virtual MBA of priceless information, motivation and inspiration over the past few weeks for free. Here are six links I feel are very likely to help your upcoming actions soar in the right directions. Some lead to articles, some to eBooks; each is highly recommended. Read more

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Business and brand strategy alignment

For his recent post on BNET entitled “The Death of Branding and the Scam of Storytelling,” ghostwriter and author Jeff Haden reached out to the illustrious David C. Baker, whom I have written about before. David is the head of ReCourses, which provides consulting services and educational events for marketing firms. In Jeff’s story, David says a lot about branding and storytelling, including this.

“Alignment is simply telling the truth: To your customers, to your employees, and to yourself. When you do that everything else falls into place. Then your brand makes sense and the stories you tell support your brand — because your brand is you.”

Personally, I have long admired the dedication of my clients at global creative agency ATTIK focusing in on these critical areas of business. I believe their work for Perkins+Will featured above is a solid example of David’s ideas at work. I hope he agrees with me.

To learn more, Read more

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Mindful management strategies from Legwork and ReCourses

I saw the above “What We Learned” video back on Jan. 3, thanks to the team from talent management and representation firm Shortlist – and I’ve been thinking about it a lot ever since. The video was produced by full-service creative studio (crusher of “deadlines and beers!”) Legwork Studio. Many of the ideas they have so colorfully addressed bring to mind the lessons I’ve learned myself over the past year, including those I’ve explored with the help of ReCourses, Inc., a premier provider of business management advice to small marketing firms worldwide via principal David C. Baker. The free bimonthly newsletters I’ve received have all brought me extremely mindful and important messages, at times when the contained arguments and wisdoms were especially appreciated. Based in Nashville, David is the author of the 2010 book
Managing (Right) for the First Time.

To give you a better sense of what you may have been missing out on, here are the headlines for some of the 2010 editions of David’s thoughtful ReCourses. To ensure you’ll have a great story to tell about your business at this time next year, a free subscription to David’s mailing list is heartily advised. Read more

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