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Promo video primer: 30 first-class examples

Back in 2014, a story from Chris Trimble appeared in the Guardian proclaiming video as the future of content marketing, with this dire warning: “small businesses who ignore it do so at their peril.” Since then, video usage has continued to climb, and more and more people and businesses are trying to engage, entertain and educate us with their on-screen storytelling. Bearing this in mind, I’m very happy to share some of the videos I’ve collected over the past six years working beside some phenomenal storytellers.

For your reference and enlightenment, I have chosen 10 examples apiece for three well-established niches of corporate communications. While most of these videos were designed for business audiences, their creators invested some artistry to try to make them appeal to all of us. Read more

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Giving season: Heroes 2013

Together with my family, I am sending my warmest thoughts to many friends and colleagues worldwide, and feeling a lot of gratitude. I truly appreciate your help in sending daily clicks to http://hungersite.com, where our simple mouseclicks can benefit a number of vital causes each and every day.


I’m also especially thankful to Los Angeles-based imagemaker Tommy Ewasko and the individuals behind my client companies ATTIK, Brewster Parsons, Cap Gun Collective, Juniper Jones, Leviathan, Shilo, and Thornberg & Forester for their leadership and help in supporting the following heroic organizations. Read more

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Killer reels: Juniper Jones

The Juniper Jones Reel Channel on Vimeo presents the latest work from the creative force Juniper Jones. As of today, this includes: The 47th Annual CMA Awards Promo; NFL Network Thursday Night Football 2013/2014 Open; “Witches of East End” Cinema Spot; Bellator Season 9 Spot; 2013 NBA Finals Broadcast Open; 2013 Tribeca Film Festival Pre-Show Open; Brookfield Place; 12.12.12 Concert for Sandy Relief, and more results of the force’s collaborations with leading business and entertainment industry talents.

Based in DUMBO on Brooklyn’s waterfront, Juniper Jones is the creative force dedicated to creating custom-tailored solutions. Read more

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Juniper Jones steps up for the Tribeca Film Festival

Based in DUMBO on Brooklyn’s waterfront, Juniper Jones is the creative force dedicated to creating custom-tailored solutions. The firm’s rogue team of award-winning directors and designers believes beauty is always in motion, and that forging deep collaborative experiences with clients yields epic results. Leveraging the brand expertise of its clients, the force’s meticulous diligence reveals spot-on insights, which then benefit from legendary storytelling craftsmanship. For the 2013 Tribeca Film Festival (TFF) running April 17-28, Juniper Jones is continuing its TFF partnership by producing the official Pre-Show for the second straight year. Interestingly, two more original projects created by Juniper Jones for the 2012 Tribeca Film Festival will also screen at selected 2013 festival events: Their three-minute “Bring Tribeca Home” short promoting Tribeca Film On Demand will appear on screens throughout official festival venues, along with their “Before the Action Happens” :60 spot.

Finally, for 2013 Juniper Jones is also extending its creative collaborations with Brookfield Office Properties Read more

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12.12.12: The Concert For Sandy Relief

Around here, we are already super-excited about Dec. 12, 2012, for many reasons. First, it is my son Riley’s ninth birthday — but also, it’s the date that The Concert For Sandy Relief will be broadcast to over one billion people worldwide. The concert event will air on 34 US networks and television feeds worldwide, in addition to streaming online and on the radio via this link: www.121212concert.org/watch

Scheduled to perform are Bon Jovi, Eric Clapton, Dave Grohl, Billy Joel, Alicia Keys, Chris Martin, Bruce Springsteen & the E Street Band, Eddie Vedder, Roger Waters, Kanye West, The Who and Paul McCartney with more top artists to be announced. Co-presented by Clear Channel’s iHeartRadio, The Madison Square Garden Company and The Weinstein Company, 12.12.12 promises the biggest artists in music coming together to help those affected by Hurricane Sandy.

Proceeds benefit the Robin Hood Relief Fund. Thanks to the generosity of concert organizers, sponsors, and Robin Hood’s board of directors, every single penny from ticket purchases and donations will go to serve the victims of Hurricane Sandy. For further information, please visit www.121212concert.org.

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