ATTIK’s hot summer

This summer’s shaping up nicely at global creative agency ATTIK, where co-founder and ECD Simon Needham and company have sprung forth Zeus himself for their Scion Release Series tC 7.0 cross-media campaign — while also adding a lot of impressive new talents in San Francisco. In June, they welcomed two new ACDs: internationally recognized creative and art director Rey Andrade, and renowned brand and experience design leader Paul Wang. Senior digital art director David Ziganay, and senior interactive producer Scott Howe came onboard in May. For their newest developments, please visit www.attik.com.

Sharing secrets: Kinect hacking

The fascinating video featured with this story was just released in May, and it’s already aging. It ran with the Wired story “Six Months Later, Kinect Hacks Flourish” to coincide with a presentation by computer scientist Johnny Chung Lee at Wired’s Disruptive by Design business conference, and since then, the phenomenon has literally taken the tech and creative worlds by storm. The author of that article is Dave Mosher, who also interviewed Mr. Lee at Disruptive by Design — and has a new feature in this month’s Wired entitled “Kinect Hackers Are Changing the Future of Robotics.” This subject is quickly making headway in many industries. For example, at the recent Creativity and Technology (CaT) business conference, Sam Travis Ewen pointed to it as one of three areas of technology that are impacting the art of engagement. Don’t miss Alexandra Bruell’s detailed Ad Age story on Mr. Ewen here: “How Kinect Hacking, Augmented Reality Is Changing Marketing.” In case you’re wondering, the two other developments he put the spotlight on were augmented reality and projection mapping.

Game on for ATTIK in The Onion’s new iPad edition

Last week, global creative agency ATTIK proudly announced the debut of its original interactive in-app game for Scion inside the new iPad edition of The Onion, America’s Finest News Source (http://theonion.com). The Scion “College Rebate Rally” game appears as an interstitial ad in the June iPad edition of The Onion.

Download The Onion’s iPad edition from iTunes here: http://go.attik.com/2a1

TED’s 2011 Ads Worth Spreading

Case Study: Dante’s Inferno

Last year at this time, Electronic Arts (NASDAQ: ERTS) and studio Visceral Games released the epic video game Dante’s Inferno(TM). By meticulous design, the game’s extended marketing campaign also garnered a great deal of attention: Adweek’s Dave Griner reported that its $200,000 guerrilla budget yielded 47 million impressions. While this adaptation of Dante Alighieri’s world famous “Divine Comedy” neither broke sales records nor earned a great deal of critical acclaim, considering the scale, breadth and resourcefulness of the marketing efforts, I thought you might be interested in checking out the detailed recap from Griner, and a few other news stories linked below. For further reading: Read more

Scion ATTIK North Kingdom FWA!

Scion and ATTIK have combined to score their fourth FWA Site of the Day award, this time for their Take On the Machine Augmented Reality game honored today. ATTIK’s news release and artwork galleries are available here.

Simon Needham: “Our goal was to engage people with the bold and aggressive new Scion tC, and earning an FWA Award is a great measure of our success.”

Sharing secrets: Ford’s Scott Monty

Back in September, new media industry thought leader and author Brian Solis launched (R)evolution, a new series of video interviews presenting the people, trends, and ideas defining the future of business, marketing, and media. Last week, he released this very informative video where he interviewed Scott Monty, Ford’s head of social media. To learn more about Brian and check out more of his growing treasury of must-know content, please visit www.BrianSolis.com.

Cannes-do 2010 for Brand New School

Brand New School’s founder and creative director Jonathan Notaro recently joined Kayt Hall, just appointed to the post of Executive Producer for the new BNS London studio, at the shots Beach Party, held at The Majestic Hotel beach during the 2010 Cannes Lions Advertising Festival. Judging from the photos popping up (like the one of Kayt and friends shown here (Kayt’s on the right) taken by Morgan Whitlock) and the rumors, the evening’s celebration of shots Magazine’s 20th birthday may never be forgotten. The esteemed Cannes judges and assembled industry luminaries also took notice of the BNS collaboration with Wieden+Kennedy and others involved in creating the ESPN Monday Night Football Interactive Storefront project shown above, which was awarded the year’s Cannes Outdoor Silver Lion in the Ambient: Digital Media category. All in all, it was much ado about Brand New School, with great expectations for exciting things to come.