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Brand thyself

For years now, career counselors, management consultants, self-help gurus and many others have encouraged us to apply the concepts of brand management to ourselves. For anyone who is beginning this daunting process, just getting going can be a big challenge considering how much advice there is to be found. Bearing that in mind, I wanted to provide some guidance. First, I invite you to check-out the video playlist I’ve embedded above, which will help you get a handle on the main ideas at work here so you can begin applying them to yourself. The playlist also includes several more in-depth presentations, including a complete course in Personal Branding Education.

Below you’ll find several excellent articles that will allow you to get fully up-to-speed. Finally, for a couple of examples of how everything can add up once you’ve successfully applied these lessons, I invite you to check-out the web presence for author Bret Easton Ellis at http://BretEastonEllis.com. On a more personal note, you might also be interested to see http://RKDarnell.com. Read more

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Design Competitions from Adweek, Communication Arts, Core77 and Fast Company Open for Entries


Several very prestigious design awards programs are currently open for entries – I thought you would appreciate the heads-up and some brief details… which I am presenting in order of the currently published submission deadlines. Best of luck friends! Read more

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March edition: Ultimate Events Happening Soon

With each new day, you can guarantee that some very bright people are planning get-togethers designed to have massive impacts for everyone involved. The settings can be musical, artistic, creative, academic or business-focused; these are events you hear about before saying, “that sounds awesome,” and “sign me up.” This actively researched and updated blog series is my answer to helping people learn about ultimate events on a timely basis.

Follow this link for even more details on free events set for this year’s SXSW, which kicks off 10 March in Austin: http://explore.sxsw.com/2017-sxsw-free-events Read more

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150 Media Stream Experiential Installation Debuts in Chicago, Calls for Future Artistic Submissions

Featured artist: Kurt Kaminski. Photo credit: Nick Ulivieri, http://nuphoto.com

CHICAGO – Having opened its doors in Chicago on Feb. 13, the 150 North Riverside Plaza has unveiled the 150 Media Stream, a digital art installation unlike anything in the United States.

The lobby of Riverside Investment & Development (Riverside)’s stunning, 53-story office tower designed by architect Goettsch Partners will serve as 150 Media Stream’s permanent home. A transit-oriented development located alongside the Chicago River in the West Loop, the award-winning project’s flagship tenants include the global headquarters of renowned investment bank William Blair and Company, iconic hotelier Hyatt Corporation, Navigant Consulting, as well as the Chicago office of Kansas City-based law firm Polsinelli. The project also includes a dynamic restaurant concept by Four Corners Tavern Group and restaurateur Brendan Sodikoff.

Commissioned by Riverside and curated by Creative Director Yuge Zhou, 150 Media Stream’s display concept and physical structure were designed by McCann Systems in cooperation with media firm Digital Kitchen. McCann Systems then led the design-build process, with specialized creative agency Leviathan engaged to produce the initial artistic content. Read more

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2017 Sundance Film Festival


Welcome to another year where I will be viewing all the excitement of the Sundance Film Festival from afar. What happens in Park City between Jan. 19 and 29 is sure to define the sensational in independent film for the immediate future. It’s been awhile since I attended, but I’m confident it’s still a whirlwind of snow, screenings, parties, great meals, skiing, and distribution deals. Now, thanks to Twitter, the Festival news stream is at our fingertips. Read more

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Promo video primer: 30 first-class examples

Back in 2014, a story from Chris Trimble appeared in the Guardian proclaiming video as the future of content marketing, with this dire warning: “small businesses who ignore it do so at their peril.” Since then, video usage has continued to climb, and more and more people and businesses are trying to engage, entertain and educate us with their on-screen storytelling. Bearing this in mind, I’m very happy to share some of the videos I’ve collected over the past six years working beside some phenomenal storytellers.

For your reference and enlightenment, I have chosen 10 examples apiece for three well-established niches of corporate communications. While most of these videos were designed for business audiences, their creators invested some artistry to try to make them appeal to all of us. Read more

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Mark your calendar: Awesome events coming to USA, Mexico, Europe and more

One last exciting month remains in 2016, and it’s my pleasure to share some overview details to inform you about gatherings coming up that may be of interest. While one of the following (the CMO Digital Leaders Summit) is exclusive and requires an invitation, most remain open to all comers (act fast!). I’m also listing World AIDS Day on 1 December, where everyone with a heart is absolutely welcome. Read more

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Take your best shot on 29 Nov., Giving Tuesday

Great things are shaping up, thanks to you and everyone else making plans to participate in the fifth annual #GivingTuesday festivities. This movement began in 2012 as an organized effort dedicated to giving back. As a result, on Tuesday, 29 Nov., charities, families, businesses, community centers, students and others all around the world will come together to celebrate generosity and to give.

Participation is simple. Read more

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Mark your calendar: High-value events coming to Canada, USA, Mexico and Europe

Well friends – we should all have plenty of things to talk about in the days ahead… as the following events (all 18 of them) and others draw us all together. Beginning on Nov. 8 and running on through the 20th, some of these will gather very specialized and targeted audiences, while others are open for everyone. And very soon, Americans everywhere will celebrate Veterans Day, honoring those who served in the U.S. Armed Forces… on the anniversary of the historic moments on Nov. 11, 1918, when the hostilities of World War I wound to their bitter end.

In the hours to come, may we all join forces and give each other – and the world at large – much to celebrate. Read more

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