MVP of Communications: Your friend, Twitter
Posted by Roger Darnell · Leave a Comment
Posted by Roger Darnell · Leave a Comment
Posted by Roger Darnell · 2 Comments
Posted by Roger Darnell · Leave a Comment
This week, I’ll be in Daytona Beach, Florida, at the 2009 National Mobility Equipment Dealers Association’s annual conference, where I anticipate that some exciting developments will be happening for my brother’s company Further OPTIONS, which is among three finalists nominated for this year’s Adaptive Driving Alliance (ADA) New Technology Award for Innovation in Engineering and Technology for the physically challenged. Business Week continues to showcase promising developments like this happening here in the U.S. and elsewhere around the world. Below you’ll find some links to a couple of recent Business Week Special Reports on the best young entrepreneurs of high-tech, and on the Geneva-based World Economic Forum’s latest Technology Pioneer honorees.

Meet This Year’s Tech Pioneers
. The World Economic Forum has bestowed the coveted honor on 39 companies, which could become the Googles, a previous winner, of tomorrow…
Posted by Roger Darnell · Leave a Comment

Posted by Roger Darnell · Leave a Comment
Posted by Roger Darnell · Leave a Comment
Each year at this time, my business mindset quickly transforms from a quiet nostalgiac melancholy into a flat-out mental sprint preparing client initiatives targeting events like The Sundance Film Festival and the Super Bowl. This time around, though, thanks to the Facebook musings of my brilliant former boss Mike Terpin, I became aware that the annual Consumer Electronics Show was about to kick-off in Las Vegas well before the show’s massive media coverage began flooding my inbox. Earlier today, Mike updated his Facebook message to say he’d completed his official duties and was ready to check out 35 football fields-worth of CES exhibits before they wrap up today. I only wish I was there with you, Mike! Instead, while I forge ahead on my own client agenda, it’s my pleasure to point up some of the top 2008 CES coverage I’ve seen.
Posted by Roger Darnell · Leave a Comment
FedEx Corporation recently commissioned a study to help others understand the dynamic role being played by “Access” — which it defines as the force that lets people exchange, interact and participate; “a small word that explains a lot of big changes in the world today.” Some of the results of this study are presented in Access Review, a new magazine that hit my desk in September. Fedex’s press release announcing the new publication says their goals include showing the many ways Access is impacting lives and businesses around the globe. To explore this interesting venture and its premise, I encourage you to visit the site linked above and request your own free subscription.

Posted by Roger Darnell · 1 Comment
Today I discovered The Professional Network Small Business Resource Center, a truly amazing site from Nielsen Business Media offering tons of up-to-date information on starting and operating a business. It’s hard to imagine a richer underlying resource for this information, considering NBM’s trove of market-leading trade magazines covering entertainment, media, marketing, retail, travel, professional performance, real estate, design and healthcare, its numerous directories and business-to-business products, plus events, conferences, and trade shows. Among the Small Business Resource Center’s offerings, I learned about a free full-day Interactive Marketing Virtual Conference and Trade Show from Adweek Media set for Tues., Oct. 16, on the subject of “Staying Ahead of Technology – And Your Competitors.” The presenters include leading journalists from Adweek, Nielsen, Brandweek and Mediaweek, plus many other VIP luminaries. Click on the event’s title for full info and to register.

Posted by Roger Darnell · Leave a Comment
A great story from Pete Blackshaw recently appeared on ClickZ.com under the headline of “Ten Great Marketing Insights From My Summer Intern.” I was immediately hooked, as I have often recommended to my clients and colleagues that they address man-power challenges by putting interns to work, and then giving those interns some tough but potentially rewarding assignments. I’ve personally seen this approach yield great results for all parties, and I have fond, appreciative memories of every intern I’ve ever had the pleasure of working with.

Posted by Roger Darnell · Leave a Comment
It doesn’t take much of an incident to bring us computer-users home to the reality that we are very vulnerable. So long as things work properly, all is fine and dandy… but if flipping on the switch doesn’t bring Mac or PC to life, the day can quickly turn black. Relying upon computers to any extent, we are all bound to face legacy issues, where it’s out with the old and in with the new. On this subject, I recently found a hair-raising article from a 2005 issue of the late Ziff Davis publication Sync Magazine. The unattributed piece reportedly analyzed 60 hard drives from discarded computers. Guess what they found?
. 100% contained personal emails
. 75% contained recoverable data
. 50% contained illegally downloaded media files
. 25% contained social security numbers
. 27% were workplace computers
. 79% of workplace computers contained evidence of downloaded porn
