Experience Spinifex in China

The principals of Spinifex Group, worldwide leaders in creating and delivering cutting-edge experience media projects, are very proud to continue their collaborations with Director Han Lixun, famous for the print-block segment of the Beijing Olympics Opening Ceremony, and Yvonne Ho, producer on the Beijing Olympic Games, in creating the cinematic multimedia feature attraction at the heart of Yan City, which just opened in China’s Chun Zhu Province. This latest spectacular high-tech storytelling achievement, uniting the talents of Director Han with those of Spinifex Group creative director Richard Lindsay and his colleagues, builds upon their joint efforts during the historic Opening Ceremony of the 2008 Beijing Olympic Games, wherein Spinifex was distinguished as one of the only non-Chinese production company involved. A news release on this project is available here, and the case study is online at SpinifexGroup.com.

Covert affairs from Ralph

In support of the new USA Network original series COVERT AFFAIRS, digital creative agency Ralph recently developed The Farm (http://thefarm.usanetwork.com), which allows fans to work alongside Annie Walker (series star Piper Perabo) to hone active spy skills, including closed-course driving, video surveillance, lock-picking and more. For completing tasks, fans can win prizes such as iPods, Bose products and more. New challenges continue to appear, allowing fans to use Facebook Connect to pull in information, share scores and gain extra points by recruiting their friends to help answer questions. Check out The Farm anytime, and COVERT AFFAIRS on Tuesday nights 10/9c on USA Network. You can also become a fan of the series on Facebook http://www.facebook.com/CovertAffairs and follow it on Twitter: http://twitter.com/covertaffairs.

Experience media from Spinifex Group

I’m very proud to be working with the phenomenal Sydney-based creative communications company Spinifex Group, which is made up of authentic leaders in creating and delivering experience media.

With recent projects ranging from immersive interactive experiences to global broadcast events and epic big screen corporate communications extravaganzas, they have resolved some of the most ambitious and complex storytelling challenges of our times, with historical results. Below, I’ve organized summary notes on some of their latest projects, which as you’ll see, include numerous mesmerizing ceremonies and pavilions at the Shanghai World Expo, the Vancouver 2010 Winter Olympics Ceremonies, the Beijing 2008 Summer Olympics Ceremonies, and many others. Read more

Creative Entrepreneurs: Peter Hansen

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Brand New School designs a winning AICP outing

Earlier this week, creative design and production studio Brand New School (BNS, www.BrandNewSchool.com) proudly announced their role in designing and producing numerous elements which debuted at the 2010 AICP Show, The Art & Technique of the American Commercial, and the 2010 Next Awards, a featured presentation of the AICP Show. The annual program, hosted by the Association of Independent Commercial Producers (AICP) had its premiere Tuesday evening at New York’s Museum of Modern Art (MoMA), and will soon travel on to high-profile venues in Los Angeles, San Francisco, Minneapolis, Dallas, Chicago, Atlanta, Boston, Miami, and Richmond. Original works created by BNS for 2010 include the above Sponsor Reel Sequence for the AICP Show itself, and for the Next Awards, which honor and examine the best in marketing communications across all channels featuring moving image media, the visual identity system, presentation graphics, and (together with McCann Systems) a dynamic Next Awards video installation that lit up MoMA’s Sculpture Garden. During the prestigious Next Awards presentation, BNS earned top honors in the Experiential category for their innovative project promoting Monday Night Football on ESPN produced for leading advertising agency Wieden+Kennedy. The full story is available online here.

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