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Case Study: Dante’s Inferno

Last year at this time, Electronic Arts (NASDAQ: ERTS) and studio Visceral Games released the epic video game Dante’s Inferno(TM). By meticulous design, the game’s extended marketing campaign also garnered a great deal of attention: Adweek’s Dave Griner reported that its $200,000 guerrilla budget yielded 47 million impressions. While this adaptation of Dante Alighieri’s world famous “Divine Comedy” neither broke sales records nor earned a great deal of critical acclaim, considering the scale, breadth and resourcefulness of the marketing efforts, I thought you might be interested in checking out the detailed recap from Griner, and a few other news stories linked below. For further reading: Read more

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