CES 2012 Spotlight

Every year, the International Consumer Electronics Show unites tens of thousands of consumer electronics industry leaders, journalists and fans in Las Vegas, and most major news outlets mount impressive campaigns to cover and analyze the most interesting new products, developments and hype. While I have yet to attend a single CES, I do follow much of the news that comes out before, during and after the festivities. Now that CES 2012 is behind us, here are a few highlights I thought you might appreciate. Read more

Good works from Thornberg & Forester

Ever since DreamWorks Animation and Conservation International commissioned the principals of award-winning design and production company Thornberg & Forester (T&F) to create a special feature PSA for the DVD release of Kung Fu Panda back in 2008, the NYC-based group has kept on applying its diverse talents to the needs of worthwhile nonprofit and non-governmental organizations and environmental causes. Videos from those projects now appear on T&F’s Good Works channel on Vimeo, and more project information is available at www.thornbergandforester.com.

Ready for 24 hours of climate reality?

I wrote a few weeks ago about Nobel Laureate and former U.S. Vice President Al Gore and The Climate Reality Project. Guided by the knowledge that the climate crisis is real and we know how to solve it, more than 5 million members and supporters worldwide are about to launch their campaign to bring climate crisis facts into the mainstream, with the goal of engaging the public in conversations about real solutions. As recently reported by Morgan Clendaniel for Fast Company, the project’s 24 Hours of Reality event is sending clear signals:

“The shit has hit the fan and the fat lady is singing to the cows who’ve come home.”

Please visit climaterealityproject.org and consider joining the fight.

Forces for Good: Al Gore

Three years ago, Nobel Laureate and former U.S. Vice President Al Gore issued a powerful challenge to America: “Today I challenge our nation to commit to producing 100% of our electricity from renewable energy and truly clean carbon free sources within 10 years.”

Since then, his words have moved many into action, and led to the establishment of The Climate Reality Project. Guided by the knowledge that the climate crisis is real and we know how to solve it, through more than 5 million members and supporters worldwide, this project is bringing the facts about the climate crisis into the mainstream and engaging the public in conversation about how to solve it. On September 14, 2011, the project’s “24 Hours of Reality” initiative will focus the world’s attention on the full truth, scope, scale and impact of the climate crisis, to remove the doubt, reveal the deniers, and catalyze urgency around an issue that affects every one of us.

Please visit climaterealityproject.org and consider joining the fight to help citizens around the world discover the truth and take meaningful steps to bring about change.

Killer reels: Thornberg & Forester

The principals of award-winning design and production company Thornberg & Forester (T&F, www.thornbergandforester.com) recently announced that many of their 2010 collaborations with leading business luminaries received top honors at the annual PromaxBDA Conference in New York City. A playlist featuring all the award-winners is here.

Among its four 2011 North America Design Award winners is T&F’s own “Brand Video” which scored Gold in the Self Promotion category. Other Golds were presented for its collaboration with advertising agency BBDO for GE’s Advanced Imaging sponsorship of the Vancouver 2010 Winter Olympics in the Long Form category, and the firm’s 2010 GEL Conference graphics package, which won for Best Collaborative Effort. T&F’s original Green is Universal campaign for NBC won Bronze in the category for Art Direction and Design, Network/Channel Image Campaigns. Congratulations everyone!

Forces for good: TONIC and YOU

TONIC is a platform for brands (consumers, celebrities and causes) to educate, interact and engage consumers around positive actions. Started as a destination for good news content, TONIC now generates its own news via the worlds of Silicon Valley, Madison Avenue, Philanthropy and Hollywood. This week they shared 10 thoughtful tips on ways to do good and be awesome this summer. As their social media marketing manager Alethia Austin writes, “Here at Tonic, we believe the things to do during summer that are the most fun are those that have a positive effect on you, the people around you and our beautiful planet. We’ve put together a few ideas for you to consider when you find yourself wondering what to do during these long, wonderful summer days.” I’ve summarized their suggestions below, but encourage you to check out the full article linked above for further ideas and inspiration. Thank you very much for your interest, and for doing your part to make our world better for us and generations to come. Read more

Forces for Good: Mike Corso

If I have my facts straight, publisher, writer and marketing consultant Mike Corso has personally been operating Cool Site of the Day for well over 13 years, and last year, he decided to take-up a very important initiative: On Fridays, the daily email he sends out showcasing a unique, innovative website is themed as the “Do Good, Feel Good” E-mail. For example, back in October, he used his Friday edition to report on General Electric’s Ecomagination initiative detailed in the video above, reminding us that for every photo readers uploaded, Ecomagination would donate 480 gallons of clean, safe drinking water to communities in need. For more information on Cool Site of the Day and to subscribe to Mike’s newsletters and social media outposts, please visit http://www.coolsiteoftheday.com.

And to Mr. Corso, thank you very much for the thought leadership and the daily inspiration!

“Water must be protected everywhere”

Blog Action Day is an annual event held every October 15 that unites the world’s bloggers in posting about the same issue on the same day with the aim of sparking a global discussion and driving collective action. This year’s topic is water.

I’m very proud to have compiled a few thoughtful pieces on this subject here in the past, including these: Read more

Uplift and Upload Now for Prizes from BET and Coca-Cola

BET Videos

In their latest collaboration with advertising agency Wieden+Kennedy, international creative design and production studio Brand New School and director Jonathan Notaro recently produced the stop-motion brand film above, which promotes the Uplift and Upload Contest sponsored by Coca-Cola for BET’s popular daily music video show, 106 & Park. Seize this chance to show how you’re creating and spreading happiness in your community by uploading a video of your good deed at www.bet.com/uplift — but please note, according to the official rules, entries must be received by 6pm ET on Friday, July 23 (even though the video states that July 21 is the entry deadline).

No moment of happiness is too big or too small for your chance to win the grand prize: $5,000 in spending cash, and an all-expense paid trip to New York, where you’ll present the “Wild Out Wednesday” Best in Show winner, alongside Rocsi and Terrence. Creating and spreading happiness is just an idea away.

Good luck!

Earth Day 2010 and beyond… onward and upward!

Huge thanks to Earth Day LA‘s Jim Stewart, Ph.D., for these insights for continuing to make positive impacts through our day-to-day activities… and to my inspirational buddy Kacy Palmieri, who has worked with Earth Day LA for the past several years, for passing along Jim’s sage advice. Read more