Barry Baaa debuted widely on U.S. television and cable media outlets on August 3; on August 8, it was declared the top ad for all demographics for the first week of August by Ace Metrix(TM), the industry standard in television advertising analytics.

“This is the first complete website we have produced for a major studio release, and we’ve applied our experiences seeing how effective digital content can be when it becomes an interactive extension of the movie or show, and allows audiences to get to know and engage with main characters in a strategic narrative context.”