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Giving season: Heroes 2016


Together with my family, I am sending my warmest thoughts to many friends and colleagues worldwide, and feeling a lot of gratitude. I truly appreciate your help in sending daily clicks to http://hungersite.com, where our simple mouseclicks can benefit a number of vital causes each and every day.

I’m also especially thankful to the individuals behind my client companies Cutters Studios, Gentleman Scholar Studios, Leviathan, Sarofsky and Wondersmith for their leadership and help in supporting the following heroic organizations. Read more

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Promo video primer: 30 first-class examples

Back in 2014, a story from Chris Trimble appeared in the Guardian proclaiming video as the future of content marketing, with this dire warning: “small businesses who ignore it do so at their peril.” Since then, video usage has continued to climb, and more and more people and businesses are trying to engage, entertain and educate us with their on-screen storytelling. Bearing this in mind, I’m very happy to share some of the videos I’ve collected over the past six years working beside some phenomenal storytellers.

For your reference and enlightenment, I have chosen 10 examples apiece for three well-established niches of corporate communications. While most of these videos were designed for business audiences, their creators invested some artistry to try to make them appeal to all of us. Read more

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Giving season: Heroes 2015


Together with my family, I am sending my warmest thoughts to many friends and colleagues worldwide, and feeling a lot of gratitude. I truly appreciate your help in sending daily clicks to http://hungersite.com, where our simple mouseclicks can benefit a number of vital causes each and every day.

I’m also especially thankful to Los Angeles-based imagemaker Tommy Ewasko and the individuals behind my client companies Cap Gun Collective, Cutters Studios, Leviathan, Sarofsky, Valiant Pictures and Wondersmith for their leadership and help in supporting the following heroic organizations. Read more

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Killer Reels: Flavor

Esteemed DWA client company Flavor is a global collective of designers and visual artists with studios in Los Angeles, Chicago, Detroit, New York City and Tokyo. Last August, the group celebrated its first birthday, and in the November issue of SHOOT Magazine, Cutters Studios CEO Tim McGuire discussed the strategy behind the new venture and some of the exciting developments shaping-up around its principals.

In McGuire’s words: “A little more than a year ago, together with my Cutters Studios colleagues, we recognized that something new and exciting was happening in the design industry, and we decided to refocus our talent and effort to make a statement. Together, after a lot of brainstorming we decided to relaunch our VFX and design brand as Flavor. That rebranding effort fit perfectly with the addition of executive producer Darren Jaffe and executive creative director Brad Tucker [both formerly of Superfad], and helped us create some considerable buzz across the industry at-large.” Read more

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Giving season: Heroes 2014

Together with my family, I am sending my warmest thoughts to many friends and colleagues worldwide, and feeling a lot of gratitude. I truly appreciate your help in sending daily clicks to http://hungersite.com, where our simple mouseclicks can benefit a number of vital causes each and every day.


I’m also especially thankful to Los Angeles-based imagemaker Tommy Ewasko and the individuals behind my client companies Cap Gun Collective, Cutters Studios, Leviathan and Sarofsky for their leadership and help in supporting the following heroic organizations. Read more

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Flavor’s on the rise at Cutters Studios…

It’s been almost 10 months since Cutters Studios rebranded its design and VFX division, which since 1997 had built a solid reputation in Chicago as Sol Design FX. With the addition of executive creative director Brad Tucker and executive producer Darren Jaffe, last August the company opened-up shop in Santa Monica and began life with a new name: Flavor.

At the time, Cutters Studios president and CEO Tim McGuire shared these insights: “Something new and exciting is happening in the design industry and it’s time to refocus our talent and effort to make a statement. Brad and Darren are true leaders in motion design known throughout the industry. They will work closely with all of the Cutters Studios locations.”


L-R: Flavor ECD Brad Tucker with EPs Darren Jaffe and Neal Cohen.

Since then, Flavor has been adding exciting new dimensions to the ever-expanding Cutters story. Read more

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