Forces for Good: Martin Luther King, Jr. (and you!)
Posted by Roger Darnell · Leave a Comment
Where I live, each year on Martin Luther King Day, groups of college students pay calls on local businesses. By the day’s end, they’ve tackled the hard work, raised funds, and/or made important impacts in countless, priceless ways. For anyone looking to connect with projects for MLK Day, nowadays there are many resources, including MLKDay.gov. Even in his absence, the one-of-a-kind visionary and leader Martin Luther King Jr. continues to set himself apart.
We are immensely grateful for the service of Mr. King, his father and mother Martin and Alberta, everyone in his family, and everyone giving what they have to keep his dream alive.
Last year at this time, Electronic Arts (NASDAQ: ERTS) and studio Visceral Games released the epic video game Dante’s Inferno(TM). By meticulous design, the game’s extended marketing campaign also garnered a great deal of attention: Adweek’s Dave Griner reported that its $200,000 guerrilla budget yielded 47 million impressions. While this adaptation of Dante Alighieri’s world famous “Divine Comedy” neither broke sales records nor earned a great deal of critical acclaim, considering the scale, breadth and resourcefulness of the marketing efforts, I thought you might be interested in checking out the detailed recap from Griner, and a few other news stories linked below. For further reading: 
www.darnellworks.com
