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Marketing Innovation: Under Armour


On July 17, top executives from the world’s major sports marketing companies gathered in New York City to honor the best in sports advertising, design and communications at the first-ever Clio Sports Awards. That night, Steve Battista proudly accepted the Brand Innovation Award on behalf of Under Armour, where he serves as senior VP brand creative. Behind the scenes, I know that many of the companies and talents I have had the privilege to work with are also celebrating this monumental win. For example, global creative agency ATTIK provided key support for Under Armour’s launch of Armour39 (wearable tech that helps you track your workout intensity), as did creative production company Shilo… which also produced many of the epic brand films (including the one above) that have made Under Armour’s YouTube Channel must-see TV for serious athletes.

A story by Austin Siegemund-Broka for The Hollywood Reporter chronicles the brand’s growing success, and offers this insight Read more

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Case Study: Leviathan

Leviathan’s Reputation Soars Worldwide as Phenomenal Conceptual Design Company Rocking Broadcast, Experiential and Screens of All Sizes

Close Cooperation Between Management, Reps and DWA Maximizes Stellar Opportunities, Positions Company as Legitimate Rockstar
See also: LEVIATHAN MEDIA COVERAGE . LEVIATHAN MEDIA SITE

Leviathan is a conceptual design company that creates engaging narrative content and experiences for brands and entertainers worldwide. The bold images it conceives appear on stages and architecture, in themed destinations and on screens of all sizes, accompanying famous faces and household names. Its teams build experiences to enthrall audiences, initiate conversations and keep crowds coming. Every day, Leviathan’s artists and engineers help transform the worlds of commercial advertising, live events, film, television and environments. Read more

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Don’t ever give up: It’s ESPY Day

Happy ESPY Day friends! Benefitting The V Foundation for Cancer Research, today’s ESPY Day festivities began just after midnight this morning, with integrated fundraising messaging across ESPN networks culminating with a special simulcast of the ESPYS on ESPN2 at 9 p.m. Eastern time. The simulcast will include fundraising elements and heavy social media integration of the hashtag #DontEverGiveUp, inspired by Jim Valvano’s iconic speech at the inaugural ESPYS in 1993.

As a key part of this, The 10th Annual V Foundation Auction is now LIVE with many bids closing very soon! If you act quickly, you can still bid on hundreds of unique experiences and items, Read more

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Have you seen our cosmos?

In recent history, few television series have drawn my attention like Cosmos, the updated version of Carl Sagan’s groundbreaking 1980 PBS series that brought so many of us so far in understanding the big picture of life in our universe. The National Geographic Channel and Fox teamed-up this year to launch the new 13-part documentary series starring astrophysicist and author Neil deGrasse Tyson, who has proven to be the perfect person to fill Mr. Sagan’s enormous shoes. Before the new show’s debut on March 9 of this year, you could see Mr. Tyson everywhere, connecting the dots between the original series and the new one, and blazing the trail for those of us who believe that science and a cosmic perspective are of vital importance as we strive to protect our world together.

Here is a brief excerpt of an interview with Mr. Tyson, courtesy of National Geographic.

Neil deGrasse Tyson: “With Cosmos, this version, we’re able to bring a whole tool kit of storytelling cinematics to bear on the science, the history, the culture, and the politics to fill people with a sense of wonder about our universe. It might even impact people spiritually. I mean that with a little s. That’s the reaction some people might feel by gaining the cosmic perspective—seeing that we are just a small part of the vastness of everything. But that can be emotionally fulfilling in a very deep way.”

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July 2014 Desktop Calendar


Featured Image: Hard Rock Hotel & Casino by imagemaker Tommy Ewasko.

We hope you enjoy this July image selection from brothers Tommy, Bill and Tony Ewasko and their united businesses, Ewasko Studio and Aloma Printing. Please contact Tommy(at)ewasko.com to request your copy of the spectacular 2014 calendar.

Click the image above to download a high-res July 2014 calendar for your desktop.

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On traveling to learn, and introducing “Rare Air”

In the famous words of St. Augustine, the world is a book, and those who don’t travel read only one page. I agree that traveling is a great means for learning, but at the same time, I know it’s often a luxury. A recent study I’ve found claims that travel improves educational attainment and future success, so that’s one more reason to try to get out and go if like me, you are a parent. Convinced and ready to hit the road? If so, I highly recommend this list of awesome experiences compiled by Bryan Kitch for Afar.com.

“If travel is the best form of education, then this is a master class. These experiences go off the beaten path, and likely outside the comfort zone of the average tourist. However, as you’ll see, the rewards are worth the extra effort.”

If on the other hand you are not so free to cut loose at present, I have something for you as well. It begins with a story. Read more

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Days we are sure to remember

Richmond, California-based Mountain Hardwear creates performance apparel and equipment designed to empower outdoor athletes to live boldly. At the time when this post is going live here, if you wanted to find me, you’d have to travel to the Kalaloch Campground in Forks, Washington, along the outer edge of continental USA’s northwesternmost coastline in Olympic National Park. My family and I have been planning this excursion for the past couple of years, and it’s a dream come true. Apparently, my dreams are a lot like those of the individuals behind Mountain Hardwear… and their customers.

Earlier this year I started noticing the company’s “Days You Remember” video series, and I bookmarked it as the perfect thing to share in today’s blog post. All the videos are tagged with this statement that resonates very deeply with me: Read more

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David Guetta inspires the world from Israel’s Masada

I’ve been inspired by a story written earlier this year by Shiryn Ghermezian which appeared on The Algemeiner, the fastest-growing Jewish newspaper in America. The subject is the video I’m embedding here, “A Party 424 Meters Under the Sea” from the phenomenally talented French house producer and DJ, David Geutta.

I’m not sure how many people have learned about this project from The Algemeiner story, but by now, over 5.5 million have watched the above video, and I expect the appreciative audience to continue growing.

Shiryn reports: “The epic event, attended by 20,000 people, took place atop the historic Masada fortress in the Judean Desert, 424 meters below sea level. Read more

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Creative Week hits London on 2-6 June…

Thanks to Media Business Insight (MBI), the publisher of Screen International, Broadcast and shots magazines, Creative Week is set to kick-off on 2 June in London and present The Media Summit, the Broadcast International TV Forum, HD Evolved, The VFX Summit, a number of breakfast events, roundtable seminars, film screenings and drinks parties, as well as a gala reception.

“Creative Week will bring together the worlds of TV, film, production, advertising and other key media sectors to showcase and celebrate the best of international creativity and media,” said Conor Dignam, MBI’s chief executive. Read more

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Stacy Peralta: Thanks for the documentary

I have expressed my appreciation in the past for LJ Jeneski of Nonfiction Unlimited, the NYC and LA-based commercial production company that since 1995 has been built upon the idea of exclusively representing the planet’s best documentary filmmakers for commercial and creative assignments. We worked together over the period that launched us all into a very busy 2007, and I feel we accomplished a lot together. At that time, the company’s elite roster included directors Rob Bindler, Paul Crowder, Steve James, Robby Kenner, Barbara Kopple, David McNamara, Stacy Peralta, Earle Sebastian, Ondi Timoner and Jessica Yu. It was my introduction to most of these incredible talents, and through the process of updating bios and promoting their newest projects, I got to know many of them pretty well.

Among my early assignments was touching-up an already stellar bio for Mr. Peralta. Here’s a snip from that writing amalgam I can only take a little credit for.

So far, the life of award-winning documentary filmmaker, accomplished television producer/director and Nonfiction Spots commercial director Stacy Peralta is literally a Hollywood movie – or more precisely, several of them. Read more

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