Earlier this year, our 10-year-old son told us his career aspiration: More than anything else, he wants to be a YouTuber. In all honesty, our knee-jerk response was not 100% positive, but as the conversation continues, it’s clear that the boy’s onto something. We actually have two highly active young YouTube aficionados in our household (adding our 13-year-old daughter), and as you can see in the sources listed below for this article, my views on YouTube reference multiple perspectives. For anyone wanting to actively participate in the self-broadcasting revolution, here are some noteworthy insights from my latest research. Feedback is most welcome and very much appreciated. Read more
Seed&Spark is a new, LA-based crowdfunding and digital distribution platform for independent films that is already winning major awards and large-scale investments, while rapidly breaking new ground in what founder and chief creative Emily Best calls “fair trade filmmaking.” According to Emily, Seed&Spark selects independent films for fans to back, then helps filmmakers raise funds and distribute their films through partnerships with the likes of the American Express Amex Now cable network. Seed&Spark differs from crowdfunding platforms Kickstarter and Indiegogo by handling both funding and distribution. Since launching the company in December, 2012, Emily has raised more than $1 million to help 70 films get made, won the 2013 season of New York Observer blog BetaBeat’s “The Pitch” competition, been named one of Indiewire’s Top 40 Influencers of the past year, and most recently, helped the company close a U.S. $1-million round of seed funding.
Currently touring film and tech festivals around the world (“Sundance and SXSWV2V to Sheffield and Galway”) to educate filmmakers and learn best practices for connecting with audiences, Emily’s background also includes feature film production, strategic consulting for large companies, managing restaurants, and anthropology. Clearly, we all can learn something from this enterprising and hard-working young entrepreneur and her colleagues, right? Read more
This year’s annual Advertising Week gathering of marketing and communications leaders is set to begin in New York City on 29 September. Offering over 250 distinct events, “The Week” is a hybrid of thought-leadership seminars presented by some of the industry’s best and brightest, as well as highly engaging special events which aim to unite and galvanize bright and diverse audiences.
Originally established in 2004, The Week draws from all facets of the creative communities and shines the spotlight on key business drivers shaping and influencing these industries worldwide. In the words of its organizers, “Measured by breadth, scope and impact, Advertising Week transcends standard industry conferences and The Week moves the needle on key industry challenges like talent and diversity via GeneratioNext and Advertising Futures.”
Learn more at http://www.advertisingweek.com
This week, the eighth annual ADCOLOR(R) Awards and Industry Conference will rock the Beverly Hilton, uniting leaders and change-makers from the advertising, marketing, media and communications industries to rise up and reach back in countless exciting and vitally important ways. A 501(c)6 nonprofit organization, ADCOLOR proactively champions advertising workforce diversity. This week’s schedule is filled with festive and formal social engagements advancing ADCOLOR’s vibrant FUTURES and University programs, with gala conference events running through Saturday. As highlighted below, many of those are awards-focused, set to honor scores of very impressive individuals. To learn more and register to attend Read more
Today ENVOY is proud to present its latest work: The official website for Frank Miller’s “Sin City: A Dame to Kill For” from co-directors Robert Rodriguez and Frank Miller, online at http://sincity-2.com.
Weaving together two of Miller’s classic stories with new tales, “Sin City: A Dame to Kill For” is the follow-up to Rodriguez and Miller’s 2005 groundbreaking film, Frank Miller’s “Sin City.” With the film arriving in theaters this Friday, 22 August, you can now visit the site to immerse yourself in what’s to come. The responsive HTML5 website was created by ENVOY in association with Mr. Miller, Dimension Films and The Weinstein Company.
ENVOY is growing at a record pace Read more
It’s safe to say that the illustrious Allison Dollar has had a huge impact on my professional career, beginning with assignments she gave me in 1993 and 1994 to write the annual Florida Regional Production Guides for the national film and television industry trade magazine “In Motion,” which was published by Phillips Business Information (PBI). Allison and I have kept in-touch over the years, and her unique expertise and first-hand knowledge of cutting-edge innovation across the media landscape is a constant reminder of how lucky I am to know her. Read on for more of Allison’s background, and to learn about a fascinating upcoming panel discussion she is co-hosting on 21 August through the Interactive Television Alliance (ITA), the non-profit she established in 2002 to represent the interests of companies that create, distribute and enable interactive programming. Read more
On July 17, top executives from the world’s major sports marketing companies gathered in New York City to honor the best in sports advertising, design and communications at the first-ever Clio Sports Awards. That night, Steve Battista proudly accepted the Brand Innovation Award on behalf of Under Armour, where he serves as senior VP brand creative. Behind the scenes, I know that many of the companies and talents I have had the privilege to work with are also celebrating this monumental win. For example, global creative agency ATTIK provided key support for Under Armour’s launch of Armour39 (wearable tech that helps you track your workout intensity), as did creative production company Shilo… which also produced many of the epic brand films (including the one above) that have made Under Armour’s YouTube Channel must-see TV for serious athletes.
Leviathan’s Reputation Soars Worldwide as Phenomenal Conceptual Design Company Rocking Broadcast, Experiential and Screens of All Sizes
Leviathan is a conceptual design company that creates engaging narrative content and experiences for brands and entertainers worldwide. The bold images it conceives appear on stages and architecture, in themed destinations and on screens of all sizes, accompanying famous faces and household names. Its teams build experiences to enthrall audiences, initiate conversations and keep crowds coming. Every day, Leviathan’s artists and engineers help transform the worlds of commercial advertising, live events, film, television and environments. Read more
Happy ESPY Day friends! Benefitting The V Foundation for Cancer Research, today’s ESPY Day festivities began just after midnight this morning, with integrated fundraising messaging across ESPN networks culminating with a special simulcast of the ESPYS on ESPN2 at 9 p.m. Eastern time. The simulcast will include fundraising elements and heavy social media integration of the hashtag #DontEverGiveUp, inspired by Jim Valvano’s iconic speech at the inaugural ESPYS in 1993.
As a key part of this, The 10th Annual V Foundation Auction is now LIVE with many bids closing very soon! If you act quickly, you can still bid on hundreds of unique experiences and items, Read more
In recent history, few television series have drawn my attention like Cosmos, the updated version of Carl Sagan’s groundbreaking 1980 PBS series that brought so many of us so far in understanding the big picture of life in our universe. The National Geographic Channel and Fox teamed-up this year to launch the new 13-part documentary series starring astrophysicist and author Neil deGrasse Tyson, who has proven to be the perfect person to fill Mr. Sagan’s enormous shoes. Before the new show’s debut on March 9 of this year, you could see Mr. Tyson everywhere, connecting the dots between the original series and the new one, and blazing the trail for those of us who believe that science and a cosmic perspective are of vital importance as we strive to protect our world together.
Here is a brief excerpt of an interview with Mr. Tyson, courtesy of National Geographic.
Neil deGrasse Tyson: “With Cosmos, this version, we’re able to bring a whole tool kit of storytelling cinematics to bear on the science, the history, the culture, and the politics to fill people with a sense of wonder about our universe. It might even impact people spiritually. I mean that with a little s. That’s the reaction some people might feel by gaining the cosmic perspective—seeing that we are just a small part of the vastness of everything. But that can be emotionally fulfilling in a very deep way.”