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Brand thyself

For years now, career counselors, management consultants, self-help gurus and many others have encouraged us to apply the concepts of brand management to ourselves. For anyone who is beginning this daunting process, just getting going can be a big challenge considering how much advice there is to be found. Bearing that in mind, I wanted to provide some guidance. First, I invite you to check-out the video playlist I’ve embedded above, which will help you get a handle on the main ideas at work here so you can begin applying them to yourself. The playlist also includes several more in-depth presentations, including a complete course in Personal Branding Education.

Below you’ll find several excellent articles that will allow you to get fully up-to-speed. Finally, for a couple of examples of how everything can add up once you’ve successfully applied these lessons, I invite you to check-out the web presence for author Bret Easton Ellis at http://BretEastonEllis.com. On a more personal note, you might also be interested to see http://RKDarnell.com. Read more

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Waste not on World Water Day

March 22 is World Water Day, where all human beings are invited to learn more about water-related issues, get inspired and make a positive impact. The international event dates back to 1992 when the United Nations Conference on Environment and Development made a recommendation: Thereafter, in 1993, 22 March was established as World Water Day. UN-Water sets the theme each year, and for 2017, it’s about wastewater.

“We are wasting our water mostly by putting waste into it. One cubic meter of wastewater can pollute ten cubic meters of water.” – Rose George Read more

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Be the change on and after this International Women’s Day

International Women’s Day (March 8) is a global day celebrating the social, economic, cultural and political achievements of women. For 2017, organizers are seizing the occasion to activate us all around the critical goal of being bold for change and taking groundbreaking action that truly drives the greatest change for women.

Each of us can be a leader within our own spheres of influence by taking bold pragmatic action to accelerate gender parity. Through purposeful collaboration, we can help women advance – and thereby unleash the limitless potential offered to economies the world over. We all have urgent work to do. Are you ready to #BeBoldForChange this International Women’s Day and beyond?

Today, I invite you to visit this site – https://internationalwomensday.com/BeBold – where you can choose the action that suits you best among these: Read more

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March edition: Ultimate Events Happening Soon

With each new day, you can guarantee that some very bright people are planning get-togethers designed to have massive impacts for everyone involved. The settings can be musical, artistic, creative, academic or business-focused; these are events you hear about before saying, “that sounds awesome,” and “sign me up.” This actively researched and updated blog series is my answer to helping people learn about ultimate events on a timely basis.

Follow this link for even more details on free events set for this year’s SXSW, which kicks off 10 March in Austin: http://explore.sxsw.com/2017-sxsw-free-events Read more

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2017 Sundance Film Festival


Welcome to another year where I will be viewing all the excitement of the Sundance Film Festival from afar. What happens in Park City between Jan. 19 and 29 is sure to define the sensational in independent film for the immediate future. It’s been awhile since I attended, but I’m confident it’s still a whirlwind of snow, screenings, parties, great meals, skiing, and distribution deals. Now, thanks to Twitter, the Festival news stream is at our fingertips. Read more

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MLK Day of Service 2017

The MLK Day of Service is an opportunity for Americans to honor Dr. Martin Luther King Junior’s legacy through service and volunteerism.

Dr. King once said, “Life’s most persistent and urgent question is: ‘What are you doing for others?'”

Each year, Americans across the country answer that question by coming together on the King Holiday to serve their neighbors and communities. To learn more, please visit http://www.nationalservice.gov/mlkday.

It’s also my pleasure to provide the following graphic illuminating the life and lasting legacy of Dr. King, courtesy of http://OnlineCollegeCourses.com. “People honor and celebrate the life of Dr. King for many reasons, but most importantly, for his role in working to achieve race equality in America. Dr. King had arguably the greatest impact of any single person during the fight for racial equality, and the fact that his life was cut short causes people to wonder what he may have gone on to achieve in his lifetime. Read more

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January edition: Ultimate Events Happening Soon

With each new day, you can guarantee that some very bright people are planning get-togethers designed to have massive impacts for everyone involved. The settings can be musical, artistic, creative, academic or business-focused; these are events you hear about before saying, “that sounds awesome,” and “sign me up.” This actively researched and updated blog series is my answer to helping people learn about ultimate events on a timely basis.

And be sure to check-out Google’s top ranked guide to CES parties here: http://cespartylist.com Read more

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Giving season: Love

In the video above, in his own words, Narayanan Krishnan says, “I thought, what is the purpose of my life? What am I going to do? …And I quit my job and I started feeding all these people from 2002.” And later: “There are thousand and thousands and lots and lots of people suffering. What is the ultimate purpose of life? It’s to give. Start giving. See the joy of giving.

I have done some research on homelessness over the years, and we all know that there are displaced people living on the city streets everywhere in America. The organizations and initiatives highlighted below represent just some of the many phenomenal community efforts supporting homeless people in the U.S. and elsewhere. I found many of them through http://JustGive.org, and I’m also proud to point you to this list JustGive publishes, entitled 35 Ways You Can Help the Homeless. They list as item 7, “give money,” and to that, I’ll add my plea to give whatever you have to spare (from loose change to your time), to those people you see in need.

Also, it’s the time of year when I invite you to join me in sending daily clicks to http://hungersite.com, where our simple mouseclicks can benefit a number of vital causes each and every day.


Thank you! Read more

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Promo video primer: 30 first-class examples

Back in 2014, a story from Chris Trimble appeared in the Guardian proclaiming video as the future of content marketing, with this dire warning: “small businesses who ignore it do so at their peril.” Since then, video usage has continued to climb, and more and more people and businesses are trying to engage, entertain and educate us with their on-screen storytelling. Bearing this in mind, I’m very happy to share some of the videos I’ve collected over the past six years working beside some phenomenal storytellers.

For your reference and enlightenment, I have chosen 10 examples apiece for three well-established niches of corporate communications. While most of these videos were designed for business audiences, their creators invested some artistry to try to make them appeal to all of us. Read more

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Mark your calendar: Awesome events coming to USA, Mexico, Europe and more

One last exciting month remains in 2016, and it’s my pleasure to share some overview details to inform you about gatherings coming up that may be of interest. While one of the following (the CMO Digital Leaders Summit) is exclusive and requires an invitation, most remain open to all comers (act fast!). I’m also listing World AIDS Day on 1 December, where everyone with a heart is absolutely welcome. Read more

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