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	<title>universal positive &#187; Design</title>
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	<link>http://www.darnellworks.com/up</link>
	<description>Unique insights and actionable ideas from The Darnell Works Agency's daily quest for greatness.</description>
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		<title>Super Bowls past and present</title>
		<link>http://www.darnellworks.com/up/2012/01/superbowl/</link>
		<comments>http://www.darnellworks.com/up/2012/01/superbowl/#comments</comments>
		<pubDate>Sun, 29 Jan 2012 21:00:06 +0000</pubDate>
		<dc:creator>Roger Darnell</dc:creator>
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		<guid isPermaLink="false">http://www.darnellworks.com/up/?p=2188</guid>
		<description><![CDATA[Last week, Hulu introduced its Hulu AdZone, which is presented by Toyota and offers easy access to historic Super Bowl ads extending all the way back to 1973. For the project, Hulu invited Advertising Age to highlight celebrity cameos and present expert picks for the most iconic Super Bowl ads of all time. On Sunday, [...]]]></description>
			<content:encoded><![CDATA[<p><iframe width="600" height="305" src="http://www.youtube.com/embed/videoseries?list=PL24898D46777C3C8D&amp;hl=en_US" frameborder="0" allowfullscreen></iframe></p>
<p><strong>Last week, <a href="http://blog.hulu.com/2012/01/24/adzone-2012/" target="blank">Hulu introduced its Hulu AdZone</a>, which is presented by Toyota and offers easy access to historic Super Bowl ads  extending all the way back to 1973. For the project, Hulu invited Advertising Age to highlight celebrity cameos and present expert picks for the most iconic Super Bowl ads of all time. On Sunday, February 5, tune in to <a href="http://www.hulu.com/adzone" target="blank">www.hulu.com/adzone</a> to watch all of this year&#8217;s ads in real-time, share them with friends and vote for your favorites. The best ad of 2012 will be announced early the next day.</strong></p>
<p><a href="http://www.attik.com" target="blank"><img src="http://darnellworks.com/images/att-xliv.jpg" align="left"></a><strong>On a personal note, I&#8217;m hoping for a well-matched battle between New England and New York, and I&#8217;ll also be watching for the first-ever Super Bowl spot for Lexus, which is one part of a multifaceted campaign effort produced by my clients at <a href="http://www.attik.com" target="blank">ATTIK</a>. ATTIK&#8217;s work has made high-profile Super Bowl splashes in the past, to include their bold logo for Super Bowl XLIV itself just two years ago. <em>Here&#8217;s wishing much success to everyone involved in what is sure to be one of the top media events of 2012!</em></strong></p>
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		<title>CES 2012 Spotlight</title>
		<link>http://www.darnellworks.com/up/2012/01/ces-2012/</link>
		<comments>http://www.darnellworks.com/up/2012/01/ces-2012/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 11:00:28 +0000</pubDate>
		<dc:creator>Roger Darnell</dc:creator>
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		<guid isPermaLink="false">http://www.darnellworks.com/up/?p=2156</guid>
		<description><![CDATA[Every year, the International Consumer Electronics Show unites tens of thousands of consumer electronics industry leaders, journalists and fans in Las Vegas, and most major news outlets mount impressive campaigns to cover and analyze the most interesting new products, developments and hype. While I have yet to attend a single CES, I do follow much [...]]]></description>
			<content:encoded><![CDATA[<p><iframe width="600" height="335" src="http://www.youtube.com/embed/X-0Wz5R8HdE?rel=0" frameborder="0" allowfullscreen></iframe></p>
<p><img src="http://darnellworks.com/images/ces-logo.png" align=LEFT><strong>Every year, the <a href="http://cesweb.org" target="blank">International Consumer Electronics Show</a> unites tens of thousands of consumer electronics industry leaders, journalists and fans in Las Vegas, and most major news outlets mount impressive campaigns to cover and analyze the most interesting new products, developments and hype. While I have yet to attend a single CES, I do follow much of the news that comes out before, during and after the festivities.  Now that CES 2012 is behind us, here are a few highlights I thought you might appreciate.</strong><span id="more-2156"></span></p>
<blockquote><p><strong>. Among the CES keynote speakers was Robert Kyncl of YouTube, who is interviewed in the video featured above.  All the actual CES Keynotes are available <a href="http://www.cesweb.org/events/keynotes.asp" target="blank">here</a>.<br />
. <a href="http://creativity-online.com/news/ad-age-staffers-biggest-highlights-and-takeaways-from-ces/232119" target="blank">Ad Age Staffers&#8217; Biggest Highlights and Takeaways From CES</a><br />
. <a href="http://weblogs.variety.com/technotainment/2012/01/as-ces-opens-what-are-the-most-wanted-gadgets.html" target="blank">As CES opens, what are the most wanted gadgets?</a> by Chris Morris for Variety<br />
. <a href="http://www.cnet.com/best-of-ces/?tag=nl.e404" target="blank">Best of CES Awards 2012</a> from CNET<br />
. <a href="http://www.cesweb.org/press/exhibitor-press-videos.asp" target="blank">CES Exhibitor Press Pitch Videos</a> ~ tip courtesy of <a href="http://www.mediapost.com/publications/article/165695/note-to-ces-attendees-booth-visits-trump-video-pi.html" target="blank">Larry Dobrow for MediaPost&#8217;s VideoCritique</a>.<br />
. <a href="http://www.billboard.biz/bbbiz/industry/digital-and-mobile/ces-2012-here-s-what-the-music-biz-will-1005811752.story" target="blank">CES 2012: Here&#8217;s What The Music Biz Will Be Watching For</a> by Andrew Hampp, NY and Glenn Peoples, Nashville, for Billboard<br />
. <a href="http://inhabitat.com/top-7-green-gadgets-to-debut-at-this-weeks-2012-ces/" target="blank">Top 7 Green Gadgets To Debut at This Week’s 2012 CES</a> by Diane Pham for Inhabitat.com<br />
. <a href="http://creativity-online.com/news/wrapup-techs-effect-on-behavior-underscored-at-ces/232120" target="blank">Wrap-Up: Tech&#8217;s Effect on Behavior Underscored at CES</a> from Creativity</strong></p></blockquote>
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		<title>Killer reels: echolab and Kultnation</title>
		<link>http://www.darnellworks.com/up/2012/01/echokult/</link>
		<comments>http://www.darnellworks.com/up/2012/01/echokult/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 19:21:12 +0000</pubDate>
		<dc:creator>Roger Darnell</dc:creator>
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		<guid isPermaLink="false">http://www.darnellworks.com/up/?p=2122</guid>
		<description><![CDATA[By now I&#8217;m sure you&#8217;re well aware of my deep respect for high-end visual and sound design. Among the inspirational friends I consider to be emerging masters in these complementary storytelling fields are sound designer Gavin Little of echolab and director Marco Vinicio, aka Kultnation. In the recent past, these gentlemen (heralding respectively from Dublin, [...]]]></description>
			<content:encoded><![CDATA[<p><iframe src="http://player.vimeo.com/video/18152748?title=0&amp;byline=0&amp;portrait=0&amp;color=ff6600" width="601" height="338" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
<p><img src="http://darnellworks.com/images/echojoys.jpg" height=200 width=200 align=LEFT><strong>By now I&#8217;m sure you&#8217;re well aware of my deep respect for high-end visual and sound design. Among the inspirational friends I consider to be emerging masters in these complementary storytelling fields are sound designer Gavin Little of <a href="http://www.echolab.tv" target="blank">echolab</a> and director Marco Vinicio, aka <a href="http://kultnation.com" target="blank">Kultnation</a>. In the recent past, these gentlemen (heralding respectively from Dublin, Ireland, and Mexico City, Mexico) have collaborated often, and I hope you&#8217;ll agree that the results are quite spectacular. To experience their latest works, please visit <a href="http://vimeo.com/echolab" target="blank">www.vimeo.com/echolab</a> and <a href="http://vimeo.com/kultnation" target="blank">www.vimeo.com/kultnation</a>. <span id="more-2122"></span></strong></p>
<blockquote><p><strong><em>To Gavin and Vinny &#8212; thank you for the inspirations, and please keep up the great work.</em></strong></p></blockquote>
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		<title>Leviathan&#8217;s magical holidays</title>
		<link>http://www.darnellworks.com/up/2011/12/lvthn-2/</link>
		<comments>http://www.darnellworks.com/up/2011/12/lvthn-2/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 22:49:45 +0000</pubDate>
		<dc:creator>Roger Darnell</dc:creator>
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		<guid isPermaLink="false">http://www.darnellworks.com/up/?p=2109</guid>
		<description><![CDATA[This spot for the Illinois State Lottery was produced by Energy BBDO in Chicago, directed by Dom Bridges of Bob Industries, and features visual effects from design-focused production studio Leviathan. As Leviathan&#8217;s Jason White recently explained to SCREEN Magazine: &#8220;We appreciate this engaging story. Something we can all relate to. Effective and emotive. We really [...]]]></description>
			<content:encoded><![CDATA[<p><iframe src="http://player.vimeo.com/video/32164433?title=0&amp;byline=0&amp;portrait=0&amp;color=ff6600" width="601" height="338" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
<p><strong><img src="http://www.darnellworks.com/lvthn/media/lvthng-s.jpg" align=LEFT>This spot for the Illinois State Lottery was produced by Energy BBDO in Chicago, directed by Dom Bridges of Bob Industries, and features visual effects from design-focused production studio Leviathan. As Leviathan&#8217;s Jason White recently explained to <a href="http://www.screenmag.com/story/2011/dec/15/9089/" target="blank">SCREEN Magazine</a>:</strong></p>
<blockquote><p><strong>&#8220;We appreciate this engaging story. Something we can all relate to. Effective and emotive. We really got behind the aspiration of the spot concept &#8211; capturing these amazing gift revealing holiday moments.&#8221;</strong></p></blockquote>
<p><strong>Today, White and his colleagues reported on their very successful 2011 in <a href="http://www.shootonline.com/go/index.php?name=Release&#038;op=view&#038;id=rs-web3-9220605-1324486666-2" target="blank">SHOOT Magazine</a>.  Here&#8217;s wishing you many magical moments and dreams come true over the days ahead.</strong></p>
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		<title>Ewasko: Days and Lights</title>
		<link>http://www.darnellworks.com/up/2011/12/daylight/</link>
		<comments>http://www.darnellworks.com/up/2011/12/daylight/#comments</comments>
		<pubDate>Sun, 18 Dec 2011 00:00:39 +0000</pubDate>
		<dc:creator>Roger Darnell</dc:creator>
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		<guid isPermaLink="false">http://www.darnellworks.com/up/?p=1792</guid>
		<description><![CDATA[Tommy and I are very proud to announce that our book &#8220;Ewasko: Days and Lights&#8221; &#8212; which was nominated for Blurb&#8217;s &#8220;People&#8217;s Choice Award&#8221; &#8212; is now available as an instant ebook download for Apple iBooks (iPad/iPhone). We&#8217;re also very psyched to announce the release of the first wave of high-quality art prints and photographic [...]]]></description>
			<content:encoded><![CDATA[<div style="text-align:left; width:450px"><object id="myWidget" type="application/x-shockwave-flash" data="http://www.blurb.com/assets/embed.swf?book_id=2286599&#038;locale=en_US" width="450" height="300"><param name="allowFullScreen" value="true"></param><param name="wmode" value="transparent"></param><param name="allowScriptAccess" value="always"></param><param name="movie" value="http://www.blurb.com/assets/embed.swf?book_id=2286599&#038;locale=en_US"></param><a target="_new" href="http://www.blurb.com/books/preview/2286599?ce=blurb_ew&#038;utm_source=widget"><img src="http://bookshow.blurb.com/bookshow/cache/P3110680/md/wcover_2.png"></img></a></object>
<div style="display:block;"></div>
</div>
<p><img src="http://darnellworks.com/images/pca-bans.png" align=LEFT hspace=7 vspace=7><strong>Tommy and I are very proud to announce that our book &#8220;<a href="http://www.blurb.com/bookstore/detail/2286599" title="Ewasko Days and Lights" target="_blank">Ewasko: Days and Lights</a>&#8221; &#8212; which was nominated for Blurb&#8217;s &#8220;People&#8217;s Choice Award&#8221; &#8212; is now available as an instant ebook download for Apple iBooks (iPad/iPhone).</p>
<p>We&#8217;re also very psyched to announce the release of the first wave of high-quality art prints and photographic products of images featured in &#8220;Ewasko: Days and Lights.&#8221; By visiting  <a href="http://rkdfind.zenfolio.com/ewasko" target="blank">RKDfind Ewasko Gallery</a> you can now order prints with mounting and framing services from Mpix Lab and Photobox, and specialty gifts and photo products from vendors such as IYP Photo Products and fotoflot.</strong><center><iframe width="480" height="360" src="http://rkdfind.zenfolio.com/zf/core/embedgallery.aspx?p=2a2e48bc0ff405211CCCCCC03f000d5DUDTFJQ5GNF9111111F5F5F5DDDDDD555555cccccc.2" frameborder="0" scrolling="no" style="background-color:#555555;"></iframe></center></p>
<p><strong>If you have any questions on orders, please call me at 1.828.264.8898.  Thank you very much for your interest in this project — we hope you enjoy these images and we look forward to hearing from you any time.</strong></p>
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		<title>Needham Rising</title>
		<link>http://www.darnellworks.com/up/2011/12/needham/</link>
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		<pubDate>Mon, 12 Dec 2011 19:49:22 +0000</pubDate>
		<dc:creator>Roger Darnell</dc:creator>
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		<guid isPermaLink="false">http://www.darnellworks.com/up/?p=2096</guid>
		<description><![CDATA[This has been an eventful year for everyone at global creative agency ATTIK, including its co-founder and executive creative director Simon Needham. The San Francisco Egotist is currently featuring a brief article Simon contributed entitled, &#8220;What I learned this year.&#8221; He also shared some career advice with the publishers of Creativepool.co.uk back in November in [...]]]></description>
			<content:encoded><![CDATA[<p><iframe src="http://player.vimeo.com/video/15364651?color=ff6600" width="600" height="339" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
<p><img src="http://darnellworks.com/attik/images/snloc2s.jpg" align=LEFT><strong>This has been an eventful year for everyone at global creative agency ATTIK, including its co-founder and executive creative director Simon Needham. The San Francisco Egotist is currently featuring a brief article Simon contributed entitled, &#8220;<a href="http://www.thesfegotist.com/editorial/2011/december/12/what-i-learned-year-simon-needham" target="blank">What I learned this year.</a>&#8221; He also shared some career advice with the publishers of Creativepool.co.uk back in November in this &#8216;<a href="http://creativepool.co.uk/articles/5-minutes-with-leading-advertising-design-media-professionals/Simon_Needham_ATTIK" target="blank">5 minutes with Simon Needham</a>&#8216; article. I thought you might also enjoy the in-depth video interview embedded above. From ATTIK&#8217;s humble origins in northern England, Simon&#8217;s obviously come a long way, and he has many exciting developments shaping up for 2012 and beyond. For more information, please visit <a href="http://www.attik.com" target="blank">www.attik.com</a>.</strong></p>
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		<title>Killer reels: B-Reel</title>
		<link>http://www.darnellworks.com/up/2011/12/b-reel/</link>
		<comments>http://www.darnellworks.com/up/2011/12/b-reel/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 11:00:56 +0000</pubDate>
		<dc:creator>Roger Darnell</dc:creator>
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		<guid isPermaLink="false">http://www.darnellworks.com/up/?p=2084</guid>
		<description><![CDATA[Founded in 1999 with full service offices in New York, Los Angeles, London and Stockholm, B-Reel specializes in the field of advanced digital productions on multiple platforms including web, mobile and out-of-home media. They collaborate with sister company, B-Reel Films on integrated campaigns. B-Reel Films is a traditional film production company. B-Reel swept the 2011 [...]]]></description>
			<content:encoded><![CDATA[<p><iframe src="http://player.vimeo.com/video/17081554?title=0&amp;byline=0&amp;portrait=0&amp;color=ff6600" width="601" height="338" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
<p><img src="http://darnellworks.com/images/breel300.jpg" width=200 height=200 align=LEFT><strong>Founded in 1999 with full service offices in New York, Los Angeles, London and Stockholm, B-Reel specializes in the field of advanced digital productions on multiple platforms including web, mobile and out-of-home media. They collaborate with sister company, B-Reel Films on integrated campaigns. B-Reel Films is a traditional film production company. </p>
<p>B-Reel swept the 2011 Cannes Lions&#8217; Awards with a Cyber Grand Prix, a Golden Lion and three more awards from its 15 nominations, and in July, <a href="http://joeytomatoes.posterous.com/digital-production-company-b-reel-most-awarde" target="blank"> it was named</a> the most awarded digital company in the history of the prestigious <a href="http://www.thefwa.com/profiles" target="blank">FWA Awards</a>.  <em>Since November of 2005, B-Reel has earned 57 Site of the Day honors.</em></p>
<p>For more information, visit <a href="http://www.b-reel.com/" target="blank">www.b-reel.com</a> and <a href="http://twitter.com/#!/B__REEL" target="blank">@B__REEL</a><strong></p>
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		<title>eBay&#8217;s give-a-toy stores</title>
		<link>http://www.darnellworks.com/up/2011/11/bns-ebay/</link>
		<comments>http://www.darnellworks.com/up/2011/11/bns-ebay/#comments</comments>
		<pubDate>Mon, 28 Nov 2011 17:30:45 +0000</pubDate>
		<dc:creator>Roger Darnell</dc:creator>
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		<guid isPermaLink="false">http://www.darnellworks.com/up/?p=2069</guid>
		<description><![CDATA[Starting last Friday and for the next month, shoppers in New York City and San Francisco can use their mobile phones to purchase toys for children in need at two new interactive storefronts presented by eBay and Toys for Tots. The initiative conceived and produced by advertising agency Venables Bell &#038; Partners features interactive displays [...]]]></description>
			<content:encoded><![CDATA[<p><iframe width="600" height="335" src="http://www.youtube.com/embed/Yw1u40g5qH8?rel=0" frameborder="0" allowfullscreen></iframe></p>
<p><strong>Starting last Friday and for the next month, shoppers in New York City and San Francisco can use their mobile phones to purchase toys for children in need at two new interactive storefronts presented by eBay and Toys for Tots.  The initiative conceived and produced by advertising agency <a href="http://www.venablesbell.com" target="blank">Venables Bell &#038; Partners</a> features interactive displays created by international production company and design studio <a href="http://www.brandnewschool.com" target="blank">Brand New School</a> (BNS) and its School of Interactive Media.</strong><br />
<center><img src="http://darnellworks.com/bns/media/ebaybns.gif"></center></p>
<blockquote><p><strong>As reported by <a href="http://theinspirationroom.com/daily/2011/ebay-give-a-toy-store/" target="blank">TheInspirationRoom.com</a>, <em>all</em> web-connected shoppers can experience the Give-A-Toy Store and make donations online by visiting <a href="http://www.ebay.com/GiveAToyStore" target="blank">www.eBay.com/GiveAToyStore</a> and <a href="http://www.facebook.com/eBay" target="blank">www.Facebook.com/eBay</a>.</strong></p></blockquote>
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		<title>Emerging filmmakers: Polynoid</title>
		<link>http://www.darnellworks.com/up/2011/11/polynoid/</link>
		<comments>http://www.darnellworks.com/up/2011/11/polynoid/#comments</comments>
		<pubDate>Mon, 07 Nov 2011 11:00:47 +0000</pubDate>
		<dc:creator>Roger Darnell</dc:creator>
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		<guid isPermaLink="false">http://www.darnellworks.com/up/?p=2028</guid>
		<description><![CDATA[&#8220;Loom&#8221; is the title of this amazing short film created by Polynoid (a collaboration among artists Jan Bitzer, Ilija Brunck, Csaba Letay, Fabian Pross and Tom Weber) and featuring original music and sound design by Joel Corelitz of Waveplant Studios. The highly ambitious project screened at this year&#8217;s OFFF in Barcelona and has so far [...]]]></description>
			<content:encoded><![CDATA[<p><iframe src="http://player.vimeo.com/video/24069938?title=0&amp;byline=0&amp;portrait=0&amp;color=00ff66" width="600" height="338" frameborder="0" webkitAllowFullScreen allowFullScreen></iframe></p>
<p><img src="http://darnellworks.com/images/loom015.jpg" align=LEFT><strong>&#8220;Loom&#8221; is the title of this amazing short film created by Polynoid (a collaboration among artists Jan Bitzer, Ilija Brunck, Csaba Letay, Fabian Pross and Tom Weber) and featuring original music and sound design by Joel Corelitz of <a href="http://www.waveplantstudios.com/" target="blank">Waveplant Studios</a>. The highly ambitious project screened at this year&#8217;s OFFF in Barcelona and has so far been named Best International Animation Short Film at the Monterrey International Film Festival and Best Animation at Eksjö Animation Festival 2011. For more information, visit <a href="http://www.polynoid.tv/" target="blank">polynoid.tv</a>.</strong></p>
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		<title>Killer reels: King and Country</title>
		<link>http://www.darnellworks.com/up/2011/10/kandc/</link>
		<comments>http://www.darnellworks.com/up/2011/10/kandc/#comments</comments>
		<pubDate>Mon, 10 Oct 2011 19:47:13 +0000</pubDate>
		<dc:creator>Roger Darnell</dc:creator>
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		<guid isPermaLink="false">http://www.darnellworks.com/up/?p=1956</guid>
		<description><![CDATA[Since its launch in 2006, Santa Monica-based design-driven production company King and Country (K&#038;C) has earned international recognition for breakthrough projects spanning commercials, original promos for major networks, and much more. The innovative production foundry established by directors Rick Gledhill and Efrain Montanez and executive producer Jerry Torgerson elegantly unites A-list talents representing every facet [...]]]></description>
			<content:encoded><![CDATA[<p><object type="application/x-shockwave-flash" width="600" height="450" data="http://vimeo.com/hubnut/?user_id=kingandcountry&amp;color=ff6600&amp;background=000000&amp;fullscreen=1&amp;slideshow=0&amp;stream=channel&amp;id=250689&amp;server=vimeo.com"><param name="quality" value="best" /><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="scale" value="showAll" /><param name="movie" value="http://vimeo.com/hubnut/?user_id=kingandcountry&amp;color=ff6600&amp;background=000000&amp;fullscreen=1&amp;slideshow=0&amp;stream=channel&amp;id=250689&amp;server=vimeo.com" /></object></p>
<p><a href="http://sourceecreative.com/SF_Main.php?ID=51&#038;a=1" target="blank"><img src="http://darnellworks.com/images/kcsource.jpg" align=LEFT></a><strong>Since its launch in 2006, Santa Monica-based design-driven production company King and Country (K&#038;C) has earned international recognition for breakthrough projects spanning commercials, original promos for major networks, and much more. The innovative production foundry established by directors Rick Gledhill and Efrain Montanez and executive producer Jerry Torgerson elegantly unites A-list talents representing every facet of production and post, delivering impactful films that blend original live-action content, 2D and 3D animation and seamless visual effects into new artforms. Drawing upon its principals’ extraordinary creative capabilities, K&#038;C takes deep pride in directing and producing spectacular projects from concept through completion, collaborating with others to add brilliant end-tags, visual effects and flawless finishing for any and all media platforms, and everything in-between. K&#038;C is featured in the recent SourceEcreative Special Feature entitled &#8220;<a href="http://sourceecreative.com/SF_Main.php?ID=51&#038;a=1" target="blank">Going Hand-to-Hand with King and Country</a>&#8221; and its extensive portfolio of work is viewable online at <a href="http://kingandcountry.tv" target="blank">www.kingandcountry.tv</a>. For further information call Jerry Torgerson at 310.586.0100.</strong></p>
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