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Designing characters, stories and more with Shilo’s Jose Gomez


WeMakeItGoodIf you haven’t seen the book “We Make It Good” from the filmmakers at creative production company Shilo, you are hereby enthusiastially encouraged to check it out. As you’ll see there — or by exploring Shilo’s archives at www.shilo.tv — much of the company’s extraordinary content leverages the character design talents of co-founder, creative director and director Jose Gomez. Among many illustrious achievements to date, Jose and his team helped creative agency ATTIK bring Scion’s world famous deviants to life, building upon Shilo’s many other breakthrough film projects, and some design feats earlier in Jose’s career for highly successful skate, snow and surf brands. Since regular video conferences typically involve Shilo’s entire executive team on both U.S. coasts in every company undertaking, Jose’s skills as a character designer weigh heavily into most Shilo projects. Collaborating most recently with GlobalHue Latino, Shilo’s latest film Read more

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Lucky Guy: The Musical… and My Life


In honor of all my friends.
When you look at the website for the musical comedy Lucky Guy, this quote leaps right out: “It’s not what you got in life, it’s who you got to share it with that counts.” I find that to be a wonderful observation on life, and it literally connects me to the project, which is written by my charming friend Willard Beckham, whom I met with Beth last year in New York through my larger-than-life pal, Lisa Cleff Kurtz. Read more

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Brilliant Directors: Brand New School

With studios in New York and Los Angeles, Brand New School is a bicoastal directing collective working in all fields of commercial art. Ever evolving, the studio continues to cultivate a sense of wonder and exploration. For its artists and clients alike, BNS represents an opportunity to play at work, to conduct experiments in imagemaking, and to feed the inspiration that drives the industry. For more information, please visit www.BrandNewSchool.com.

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Southern California welcomes A Nice Set


Inhouse Creative in Venice, California, is the creative agency for S.L.A.T.E., the progressive streetwear section of the famous MAGIC fashion tradeshow held twice yearly (next one is Feb. 16-18) in Las Vegas. On behalf of my clients at creative studio We Are Plus, it’s my sincere pleasure to thank the Inhouse team for organizing the Pop-Up Shop @ AK1511 and hosting A Nice Set for its U.S. debut. Since 2008, this acclaimed DJ slipmat art exhibition has attracted tastemaking crowds in Tokyo, Paris, New York, Hong Kong, Madrid, Melbourne, Singapore, and Shanghai. The exhibition will now run through Jan. 17 at AK11 in Venice, featuring unique retail pop-up stores for Orisue, Aerial7 and 9Five open every day (Mon-Sat 11AM-7PM, Sun 11AM-4PM). Read more

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Expanding Artistry from LA Design Studio Elastic


I expect that most of my Facebook and creative industry friends who have seen all the amazing project work I’ve been sharing from LA-based full-service design studio Elastic will agree that the company’s phenomenal artists have hit every project they’ve touched out of the park. From the recent Honda Accord Crosstour “Instruments” and “Boxes” spots for ad agency RPA, to the Verizon “iDon’t,” “Surfer” and “Homing Device” Droid spots for mcgarrybowen, the adidas “It’s On Me For We” spots for 180/LA, the Lexus HS Pods spots for Team One, and more cool work for FUEL TV, Nike and others, sharing the company’s artistry over the past year has been an amazing adventure for yours truly. At this point, I’d like to take this opportunity to sincerely thank anyone who has shared the company’s work; your interest in Elastic is appreciated immensely! Read more

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I’m all about learning, friending at the 2009 Boards Summit


Calendar year 2009 has been a constant challenge for me, and I consider myself very lucky compared with many I know who are facing difficult times. My thoughts remain with them as I carry on daily in what is truly my dream job, and while I’m hoping things will get easier for everyone who’s struggling, I’m also doing more to benefit others. Through this process, I’m finding that strengthening myself and my capabilities is impacting a growing circle of friends and colleagues. A large share of my business now occurs within the commercial production industry. Read more

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We Are Plus relaunches, drives positive brand movement worldwide


Since first launching Plus et Plus in New York City in 2002, company founder Jeremy Hollister, his co-creative director Judy Wellfare, projects director Zu Al-Kadiri and their colleagues have built a reputation as a go-to company for fashion brands seeking to create sexy, marketing-savvy visual content for high-profile promotional uses ranging from live and in-store events to online, offline and traditional broadcast marketing campaigns. Recently relaunched as We Are Plus, over the past several months the company has delivered innovative projects for AMC, Shu Uemura Cosmetics, and Kidrobot, among many others. Read more

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Behind the lens with ATTIK’s Simon Needham


As the co-founder of global creative agency ATTIK, and the creative director for ATTIK U.S., Simon Needham has already made an impressive impact on the marketing industry. ATTIK recently published NoiseFive, the latest of its self-guided, experimental, collectible design publications, and with each passing day, Simon continues to innovate alongside the world’s premier marketers — and the extremely talented artisans and craftspeople working with or within ATTIK on its latest campaigns. Read more

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Cause Marketing Case Study: MTV Networks International’s “Burma Viral”


Cyclone Nargis hit Burma on May 3, 2008, dramatically increasing the suffering of more than 55 million people already living under the unjust rule of a notorious military government. News of the peaceful 2007 protests of hundreds of thousands of Burmese citizens reached the world over the internet, inciting executives from MTV and Ogilvy and Mather into action. Together, these groups enrolled many key players in creating, distributing and promoting a poignant, dramatic short film, targeted to MTV viewers and influential passionistas worldwide, all to urge the global community to support the people of Burma and donate to relief efforts. Read more

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