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Promo video primer: 30 first-class examples

Back in 2014, a story from Chris Trimble appeared in the Guardian proclaiming video as the future of content marketing, with this dire warning: “small businesses who ignore it do so at their peril.” Since then, video usage has continued to climb, and more and more people and businesses are trying to engage, entertain and educate us with their on-screen storytelling. Bearing this in mind, I’m very happy to share some of the videos I’ve collected over the past six years working beside some phenomenal storytellers.

For your reference and enlightenment, I have chosen 10 examples apiece for three well-established niches of corporate communications. While most of these videos were designed for business audiences, their creators invested some artistry to try to make them appeal to all of us. Read more

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Olympic openers

According to The Hollywood Reporter, Danny Boyle’s 2012 Summer Olympics “large-canvas nation-themed spectacle” of an opening ceremony will always be remembered as one of the most eccentric and memorable Games’ kickoffs in history. Since NBC’s broadcast reportedly attracted nearly 41 million viewers, THR has also named it the highest rated Summer Olympics opening of all time.

My reaction: Read more

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Mark your calendar: High-value events coming to California, Utah, New York and New Zealand

I hope August is off to a great start for you. Here’s what I’ve gathered for you in this new edition of my 12x Learning Optimizer series, which provides timely information on upcoming, highly valuable business opportunities for thought-leaders, entrepreneurs, creatives, producers and artists. Read more

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Sharing Secrets: 2016 Cannes Lions Live Sessions of the Day


It has been an exciting week for me, even though I am once again missing the annual Cannes Lions International Festival of Creativity currently underway in France. Fortunately for us non-attendees, the Festival running 18-25 June has teamed-up with global media agency network Mindshare and YouTube to provide two live-streamed sessions every day this week. I’m embedding a YouTube playlist here featuring every one of these sessions… new videos will continue to go live here over the days ahead. Hopefully these presentations – streamed in real-time for a global audience – will be rich with valuable secrets and insights.

Here is the complete rundown of the sessions that were chosen by almost 20,000 voters: Read more

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Ken Burns, Dayton Duncan and PBS: Thanks for the documentary

Last Updated June 10, 2016.

In September, 2009, a new PBS opus from filmmaker Ken Burns arrived in the form of a 12-hour documentary series entitled “The National Parks: America’s Best Idea.” This fascinating 12-hour history of America’s national park system spans the pivotal era of 1851 to 1980; watching it over six consecutive nights, it affected me profoundly (just ask my family members and friends). Inspired by America’s glorious national parks, the film’s riveting, masterfully written and edited stories hooked me heart and soul. Dayton Duncan wrote and co-produced the series and co-wrote the Alfred A. Knopf companion book with Ken Burns, and he shares many memorable, inspirational contributions on screen, along with many other important interview subjects. Peter Coyote narrates, and my old friend Tom Hanks voices several central characters; you’ll also hear Adam Arkin, Philip Bosco, Kevin Conway, Andy Garcia, John Lithgow, Josh Lucas, Carolyn McCormick, Campbell Scott, George Takei, Eli Wallach and Sam Waterston. The complete DVD box set available from PBS Home Video features “making of” footage and an interview with Burns and others involved in the film.

Just before the film’s debut, Mike Hale wrote these words about it for The New York Times: In what feels very much like a thesis statement near the end of the 12 hours, an American Indian park superintendent says: “America is not sidewalks. America is not stores. America is not video games. America is not restaurants.” Read more

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Mark your calendar: High-profile events coming to London, Brooklyn, Santa Fe, NYC, LA and Cannes

I am relatively certain that this is the busiest time of the year for major industry networking events. With that in mind, I hope you will find the following information on upcoming happenings that are highly valuable and especially inspirational to be of good value. As always, feedback on any of these events and news sources is most welcome in comments or by direct message. Wishing you great times… and safe travels!

Upcoming Events Read more

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Mark your calendar: Momentous events happening in Sydney, NYC, LA, London, San Diego and beyond

I’m very happy to share this update reflecting my commitment to providing timely information on upcoming, highly valuable and inspirational opportunities for thought-leaders, entrepreneurs, creatives, producers and artists. Feedback on any of these events and news sources is always welcome in comments or by direct message.

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Artists: Submit to The Blooom Award by Warsteiner by 31 July

You don’t have to be a fan of beer to love Warsteiner, Germany’s largest privately owned brewery, which has now been owned and operated by the Cramer family for 263 years. Brauerei Warsteiner has had a close relationship with the arts for more than thirty years – starting with Andy Warhol, who immortalized the Warsteiner Pilsner glass to help launch the Warsteiner Art Collection. In 2010, Warsteiner established The Blooom Award to offer young creatives in Germany a chance to get their start in the international art market. Since 2012, the competition has been opened up to artists all around the world in the fields of art, design, urban art and film. Applications are due by 31 July. Read more

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Mark your calendar: Awesome events coming to NYC, LA, Montreal, Chicago and beyond

This week, 2016 has officially kicked into overdrive; I hope things are going your way! Here is the new 12x Learning Optimizer edition, providing timely information on upcoming, highly valuable and inspirational opportunities for thought-leaders, entrepreneurs, creatives, producers and artists.

Upcoming Events Read more

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