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Marketing Imperatives: Center Everything Around Your PR Strategy

I have a longstanding working relationship with a CEO who recently changed jobs. Coming into his new company, he told me that his mantra was this: He intended to center every marketing initiative around PR strategy. In virtually every industry, I’m seeing many wise marketing industry leaders endorsing this idea. Another prominent example from the past several years comes from Jason Harris of San Francisco- and NYC-based Mekanism, where in an interview with HubSpot.com, he described his agency’s framework for creating shareable content.

“Our approach is to always think about the PR headline. Why will the idea, content, innovation, etc., travel? Why will people care, and why will they want to talk about it and share it? If there is no PR headline, the idea won’t be shareable. That is our goal on every project.”

The video I’m embedding with this article perfectly demonstrates the increasing focus on PR, presenting the 47-minute “Content & Storytelling: Is the PR Landscape Shifting?” session from the 2014 CDO Summit in NYC. Read more

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Media Spotlight: Creators

Creators is VICE’s arts and culture platform, covering every aspect of the creative process. Its mission is to make art more accessible to a wider audience with diverse voices reporting on emergent arts and artists.

From sculpture and light projections to street art and dance, the platform’s curators and contributors immerse themselves in cultural hotbeds and travel to the far corners of the globe to explore the spectacle and color of making art today. Read more

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June Edition II: Ultimate Events Happening Soon

With each new day, you can guarantee that some very bright people are planning get-togethers designed to have massive impacts for everyone involved. The settings can be musical, artistic, creative, academic or business-focused; these are events you hear about before saying, “that sounds awesome,” and “sign me up.” This actively researched and updated blog series is my answer to helping people learn about ultimate events on a timely basis.

Follow this link for even more details on events set for this year’s Cannes Lions International Festival of Creativity, kicking off 17 June in Cannes: https://www.canneslions.com Read more

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Artists: Submit to The Blooom Award by Warsteiner by 31 July

You don’t have to be a fan of beer to love Warsteiner, Germany’s largest privately owned brewery, which has now been owned and operated by the Cramer family for 264 years. Brauerei Warsteiner has had a close relationship with the arts for more than thirty years – starting with Andy Warhol, who immortalized the Warsteiner Pilsner glass to help launch the Warsteiner Art Collection. In 2010, Warsteiner established The Blooom Award to offer young creatives in Germany a chance to get their start in the international art market. Since 2012, the competition has been opened up to artists all around the world in the fields of art, design, urban art and film. Applications are due by 31 July. Read more

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Promo video primer: 30 first-class examples

Back in 2014, a story from Chris Trimble appeared in the Guardian proclaiming video as the future of content marketing, with this dire warning: “small businesses who ignore it do so at their peril.” Since then, video usage has continued to climb, and more and more people and businesses are trying to engage, entertain and educate us with their on-screen storytelling. Bearing this in mind, I’m very happy to share some of the videos I’ve collected over the past six years working beside some phenomenal storytellers.

For your reference and enlightenment, I have chosen 10 examples apiece for three well-established niches of corporate communications. While most of these videos were designed for business audiences, their creators invested some artistry to try to make them appeal to all of us. Read more

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Olympic openers

According to The Hollywood Reporter, Danny Boyle’s 2012 Summer Olympics “large-canvas nation-themed spectacle” of an opening ceremony will always be remembered as one of the most eccentric and memorable Games’ kickoffs in history. Since NBC’s broadcast reportedly attracted nearly 41 million viewers, THR has also named it the highest rated Summer Olympics opening of all time.

My reaction: Read more

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Mark your calendar: High-value events coming to California, Utah, New York and New Zealand

I hope August is off to a great start for you. Here’s what I’ve gathered for you in this new edition of my 12x Learning Optimizer series, which provides timely information on upcoming, highly valuable business opportunities for thought-leaders, entrepreneurs, creatives, producers and artists. Read more

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Sharing Secrets: 2016 Cannes Lions Live Sessions of the Day


It has been an exciting week for me, even though I am once again missing the annual Cannes Lions International Festival of Creativity currently underway in France. Fortunately for us non-attendees, the Festival running 18-25 June has teamed-up with global media agency network Mindshare and YouTube to provide two live-streamed sessions every day this week. I’m embedding a YouTube playlist here featuring every one of these sessions… new videos will continue to go live here over the days ahead. Hopefully these presentations – streamed in real-time for a global audience – will be rich with valuable secrets and insights.

Here is the complete rundown of the sessions that were chosen by almost 20,000 voters: Read more

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