universal positive » Creative Resources

Brilliant directors: Shilo’s Evan Dennis

Roger Darnell — Mon, 12 Jul 2010 17:57:10 +0000

Director Evan Dennis and his fellow filmmakers from U.S. creative production company Shilo recently detailed their artistry in creating this engaging new broadcast/web spot for Mountain Dew’s new Green Label Art Shop Series campaign. For this all-star project, Evan worked in close collaboration with creative director David Hohman, art director Campbell Hooper and their colleagues from integrated marketing agency TracyLocke to create compelling content authentically supporting Mountain Dew’s innovative campaign and the phenomenal talents assembled.

Originally hailing from Philadelphia, Evan is an originator, an idealist and a craftsman. His ultra contemporary perspective influences how he meticulously combines illustration, typography, and animation with pristine live-action filmmaking, while his prolific design sensibility draws upon his extensive background in fine art, illustration, and graffiti. Evan’s passion and expertise are also reflected in exemplary Shilo assignments for clients including Scion, Cartoon Network, and the City of Dubai.

The new :30 broadcast/web spot above promotes Mountain Dew’s new signature product design from professional skater, actor and artist Paul Rodriguez and famed artist Don Pendleton. Artfully crafted by Evan and the other artists of the Emmy-winning Shilo, the spot artfully blends stunning, street skateboarding cinematography with mesmerizing animation brought to life from Pendleton and Rodriguez’s original designs. Now appearing on broadcast media outlets across the U.S., and during the 2010 Dew Tour’s Skate Open, ISF Skateboarding World Championships, the spot invites viewers to vote for one of 35 label designs online at www.greenlabelart.com, where the most popular design will appear nationwide later this summer. Shilo’s full story on this project is available here.

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Brand New School designs a winning AICP outing

Roger Darnell — Thu, 10 Jun 2010 21:43:51 +0000

Earlier this week, creative design and production studio Brand New School (BNS, www.BrandNewSchool.com) proudly announced their role in designing and producing numerous elements which debuted at the 2010 AICP Show, The Art & Technique of the American Commercial, and the 2010 Next Awards, a featured presentation of the AICP Show. The annual program, hosted by the Association of Independent Commercial Producers (AICP) had its premiere Tuesday evening at New York’s Museum of Modern Art (MoMA), and will soon travel on to high-profile venues in Los Angeles, San Francisco, Minneapolis, Dallas, Chicago, Atlanta, Boston, Miami, and Richmond. Original works created by BNS for 2010 include the above Sponsor Reel Sequence for the AICP Show itself, and for the Next Awards, which honor and examine the best in marketing communications across all channels featuring moving image media, the visual identity system, presentation graphics, and (together with McCann Systems) a dynamic Next Awards video installation that lit up MoMA’s Sculpture Garden. During the prestigious Next Awards presentation, BNS earned top honors in the Experiential category for their innovative project promoting Monday Night Football on ESPN produced for leading advertising agency Wieden+Kennedy. The full story is available online here.

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All good for rising NYC animation studio Nathan Love

Roger Darnell — Thu, 10 Jun 2010 20:12:47 +0000

Break out the crayons and beer, because Nathan Love is ready to play! This world-class animation studio is known for creating memorable characters, detailed worlds and engaging narratives, making it a party and inviting your whole crew. Driven by a passion for storytelling, their creative, technical and production capabilities are constantly evolving. Equally at home creating sensational 2D and 3D animation, the studio’s talents span all aspects of project creation and production. They are creators of commercial campaigns, original films, super-fun web content, video game projects, merchandise and more. Besides their extraordinary craftsmanship Nathan Love is also fun and inviting to work with, enjoying daily collaborations with leading creatives, live-action and CGI directors, sound designers, composers, web developers and other artists. So next time you’re dreaming-up a project, drop your briefcase and join the fun at www.NathanLove.com, or call +1.212.925.7111.

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Shilo’s global recognition and evolution

Roger Darnell — Fri, 21 May 2010 15:42:49 +0000

The 2008 “Burma Viral” project produced by U.S. creative production company Shilo, together with Carl Le Blond, Executive Creative Director at Ogilvy & Mather Amsterdam, John Jackson, Director of Social Responsibility, MTV Networks, Suki Dusanj, Founder of The Burma Arts Board, activist Sam Roddick and others, is featured within the pages of “For A Good Cause,” a new collection of the world’s best socially conscious design. Recently released by Barcelona-based publisher Index Book, the book was conceived and authored by Cactus Disseny, and is now available through major booksellers worldwide. In other news, on Shilo’s recently updated website at www.shilo.tv, the company is now individually showcasing its directorial talents. Among the newest works presented are the powerful Under Armour “Protect This House. I Will.” films, and the FELA! project, all directed by Andre Stringer, with concept and writing credits going to Shilo’s sibling creative company, WMIG. In this story detailing Shilo’s latest developments, partner and EP Tracy Chandler explains that individually crediting directors Stringer, Jose Gomez, Noah Conopask and Evan Dennis, along with the growing importance of WMIG in much of their project work, are key components of the company’s successful evolution.

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Inside Ralph’s “Kick-Ass” promotion for Lionsgate…

Roger Darnell — Mon, 29 Mar 2010 16:32:54 +0000

The principals of award-winning digital creative agency Ralph (www.ralphandco.com) are very proud to detail their latest project, the website www.iwillkickass.com, which makes deep and innovative use of Facebook® Connect. Launched last month, the site continues to attract and entertain thousands of visitors daily in anticipation of the April 16 release of “Kick-Ass” from Lionsgate. Ralph’s project news release and accompanying videos and materials are available here. Thank you very much for your interest!

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Jeremy Hollister – Zink Magazine “The Color Issue”

Roger Darnell — Thu, 25 Mar 2010 01:02:27 +0000

Talented agency owner/creative director… and photographer, artist, curator, and mover Jeremy Hollister of We Are Plus recently photographed these images for February’s Color Issue for Zink Magazine, and launched www.jeremyhollister.com.

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N.A.S.A. NSFW 2010 (adult content)

Roger Darnell — Wed, 24 Mar 2010 01:20:45 +0000

Last February, N.A.S.A. (North America/South America) debuted “The Spirit of Apollo” on Anti- Records. I’ve written before about the ongoing creative collaboration between lifelong music aficionados Squeak E. Clean (aka Sam Spiegel) and DJ Zegon, and their friends, friends of friends and musical heroes. Today, “The Spirit of Apollo” continues involving many superstar artists from both U.S. coasts in bringing people together through music and art. I hope you enjoy the updated playlist, featuring the talents of N.A.S.A.’s many fine-artist friends.
Squeak E. Clean Productions is Sam’s award-winning commercial music and sound design venture. Well known in the advertising world, this team has scored dozens of spots through collaborations with top commercial directors including Mark Romanek, Michel Gondry, Tarsem Singh, the Malloy Brothers, and Spike Jonze. In his free time, Sam produces and remixes music for Santigold, the Yeah Yeah Yeahs, for N.A.S.A. and others.

Among many prestigious business media mentions of the project for Sam, he has been interviewed by Jeff Beer for Creativity Magazine, and further discussed in the pages of Advertising Age.

If you’re interested, here’s where to find more information on N.A.S.A., Squeak E. Clean Productions and upcoming tour dates:
. www.myspace.com/nasa
. www.squeakeclean.com/blog

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Hail brave crusaders! Brian Marr from Wexley School for Girls

Roger Darnell — Wed, 17 Mar 2010 19:50:15 +0000

Last evening, the American Advertising Federation of Greenville, South Carolina hosted Brian Marr, Managing Director for the West Coast marketing agency Wexley School for Girls, at the lovely Westin Poinsett in downtown Greenville.

Well known for their innovative approaches in engaging customers for Microsoft, Nike, Seattle Sounders and Seahawks, Copper Mountain and others, Wexley School for Girls has been recognized in business publications ranging from Seattle Business Magazine and Business Week to Inc. Brian joined Wexley in 2007, after 11 years as a marketing and brand manager for Microsoft and other high-tech firms. He’s been responsible for adding billions in revenue to companies through innovative marketing tools, and for spearheading Microsoft’s push into social and new media marketing. Among the secrets he shared last night were case studies, including the one above for the Seattle Sounders, a video tour of Wexley’s facility in Seattle, and many tales relating the inner-workings of the agency. You might also enjoy these suggestions from his reading list:
. Several books from author Paul Arden
. Switch: How to Change Things When Change Is Hard
. Emotionomics

Many thanks to Brian for coming out to share his story and his insights with us, and to AAF Greenville for bringing him in and showing him such a great time.

AAF Greenville is a professional organization supporting individuals and organizations involved in the advertising, marketing, public relations and other related industry businesses throughout Greenville, Spartanburg and Anderson, South Carolina. For more information, please visit www.AAFGreenville.org, and follow them on Facebook, Twitter and LinkedIn.

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Designing characters, stories and more with Shilo’s Jose Gomez

Roger Darnell — Thu, 04 Mar 2010 23:14:53 +0000

If you haven’t seen the book “We Make It Good” from the filmmakers at creative production company Shilo, you are hereby enthusiastially encouraged to check it out. As you’ll see there — or by exploring Shilo’s archives at www.shilo.tv — much of the company’s extraordinary content leverages the character design talents of co-founder, creative director and director Jose Gomez. Among many illustrious achievements to date, Jose and his team helped creative agency ATTIK bring Scion’s world famous deviants to life, building upon Shilo’s many other breakthrough film projects, and some design feats earlier in Jose’s career for highly successful skate, snow and surf brands. Since regular video conferences typically involve Shilo’s entire executive team on both U.S. coasts in every company undertaking, Jose’s skills as a character designer weigh heavily into most Shilo projects. Collaborating most recently with GlobalHue Latino, Shilo’s latest film is an exploration in live-action, claymation, and imagination, using quirky characters and clay as a metaphor for building a dream community and inviting the Latino community to participate in the 2010 Census. For “Community,” Jose was very interested in all the creations within the claymation world having common personalities, reflecting the personality of Brianna Gonzalez, their young actress. Jose’s sketches of the matching animated people, vehicles and buildings are featured within their behind the scenes video below — and you can see more images, including photos from the location and set, right here.

For more information on U.S. Census “Community,” please visit Shilo’s full news release here, or www.shilo.tv.

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Brilliant Directors: Brand New School

Roger Darnell — Wed, 06 Jan 2010 21:36:26 +0000

With studios in New York and Los Angeles, Brand New School is a bicoastal directing collective working in all fields of commercial art. Ever evolving, the studio continues to cultivate a sense of wonder and exploration. For its artists and clients alike, BNS represents an opportunity to play at work, to conduct experiments in imagemaking, and to feed the inspiration that drives the industry. For more information, please visit www.BrandNewSchool.com.

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