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Best-Case Scenario: 2014 Blossom Launch, Powered by ENVOY

This case study appears in Roger Darnell’s new book on communications consulting, coming in 2019.

Based in Irvine, California, the principals of the hybrid creative agency ENVOY have built their company very thoughtfully, aiming to partner with bold leaders to make experiences and products that define the future. By focusing on the convergence of design and technology, and even being willing to invest capital, expertise and services, the agency has chosen to engage with a growing list of innovative startups, in addition to its roster of well established companies.

When we think about startups, we might imagine one or two impassioned individuals burning the midnight oil together in a garage or an attic, dreaming about taking their side gig full-time. This is a story about the other kind – where very savvy professionals who have achieved major success in the past join forces on a relatively sure thing. Meet Blossom, a company that set out to create a smart water controller that would cut utility bills and save water. Read more

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April Edition: Ultimate Events Happening Soon

In this topsy-turvy world, deciding when and where to invest one’s time and energy is of critical importance. Especially for creatives and other entrepreneurs where the need to be strategic and innovative is constant, conferences, festivals and other thoughtful gatherings of respected peers represent momentous opportunities for building vital connections and seeing exactly what people are thinking and responding to. This actively researched and updated series is my ongoing contribution toward helping us all learn about Ultimate Events on a timely basis.

Follow this link to the Official Guide to NAB Show Live Events. This year’s NAB Show is set to run 7-12 April in Las Vegas. Read more

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Something SXSW special just for you


Thirty-two years ago, the South by Southwest (SXSW) film festival began in Austin, Texas. Having grown to essentially become all things to all people, the event’s concurrent film, interactive media and music festivals and conferences attract over 400,000 attendees, which includes the lion’s share of the entertainment and advertising industries, as well as the brand marketers wanting to engage with them. This year’s SXSW launches on 9 March and runs on through the 18th. SXSW, Inc., also runs the SXSWedu conference on educational innovation (5-8 March this year in Austin), and the SXSW Cities Summit set for 12-13 March in Austin.

I’ve taken a fresh look at the most important channels to point you in the right directions: Enlightenment awaits! Read more

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March Edition: Ultimate Events Happening Soon

In this topsy-turvy world, deciding when and where to invest one’s time and energy is of critical importance. Especially for creatives and other entrepreneurs where the need to be strategic and innovative is constant, conferences, festivals and other thoughtful gatherings of respected peers represent momentous opportunities for building vital connections and seeing exactly what people are thinking and responding to. This actively researched and updated series is my ongoing contribution toward helping us all learn about Ultimate Events on a timely basis.

Follow this link to the Unofficial Guide to SXSW set to run 9-18 March in Austin. Read more

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February Edition: Ultimate Events Happening Soon

In this topsy-turvy world, deciding when and where to invest one’s time and energy is of critical importance. Especially for creatives and other entrepreneurs where the need to be strategic and innovative is constant, conferences, festivals and other thoughtful gatherings of respected peers represent momentous opportunities for building vital connections and seeing exactly what people are thinking and responding to. This actively researched and updated series is my ongoing contribution toward helping us all learn about Ultimate Events on a timely basis.

Follow this link to the official site for the European Film Market Horizon Events set to run 16-20 Feb. in Berlin. Read more

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December Edition: Ultimate Events Happening Soon

With each new day, you can guarantee that some very bright people are planning get-togethers designed to have massive impacts for everyone involved. The settings can be musical, artistic, creative, academic or business-focused; these are events you hear about before saying, “that sounds awesome,” and “sign me up.” This actively researched and updated blog series is my answer to helping people learn about ultimate events on a timely basis.

Follow this link to the official Parties listing for this year’s Rise Festival, running 16-23 December in Les 2 Alpes, France: https://risefestival.co.uk Read more

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October Edition II: Ultimate Events Happening Soon

With each new day, you can guarantee that some very bright people are planning get-togethers designed to have massive impacts for everyone involved. The settings can be musical, artistic, creative, academic or business-focused; these are events you hear about before saying, “that sounds awesome,” and “sign me up.” This actively researched and updated blog series is my answer to helping people learn about ultimate events on a timely basis.

Follow this link to a list of special events not to miss at this year’s Chicago International Film Festival, running through 26 October: https://www.chicagofilmfestival.com Read more

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October Edition I: Ultimate Events Happening Soon

With each new day, you can guarantee that some very bright people are planning get-togethers designed to have massive impacts for everyone involved. The settings can be musical, artistic, creative, academic or business-focused; these are events you hear about before saying, “that sounds awesome,” and “sign me up.” This actively researched and updated blog series is my answer to helping people learn about ultimate events on a timely basis.

Follow this link to a list of movies and events not to miss at this year’s New York Film Festival, running through 15 October: http://ew.com Read more

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