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Brand thyself

For years now, career counselors, management consultants, self-help gurus and many others have encouraged us to apply the concepts of brand management to ourselves. For anyone who is beginning this daunting process, just getting going can be a big challenge considering how much advice there is to be found. Bearing that in mind, I wanted to provide some guidance. First, I invite you to check-out the video playlist I’ve embedded above, which will help you get a handle on the main ideas at work here so you can begin applying them to yourself. The playlist also includes several more in-depth presentations, including a complete course in Personal Branding Education.

Below you’ll find several excellent articles that will allow you to get fully up-to-speed. Finally, for a couple of examples of how everything can add up once you’ve successfully applied these lessons, I invite you to check-out the web presence for author Bret Easton Ellis at http://BretEastonEllis.com. On a more personal note, you might also be interested to see http://RKDarnell.com. Read more

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March edition: Ultimate Events Happening Soon

With each new day, you can guarantee that some very bright people are planning get-togethers designed to have massive impacts for everyone involved. The settings can be musical, artistic, creative, academic or business-focused; these are events you hear about before saying, “that sounds awesome,” and “sign me up.” This actively researched and updated blog series is my answer to helping people learn about ultimate events on a timely basis.

Follow this link for even more details on free events set for this year’s SXSW, which kicks off 10 March in Austin: http://explore.sxsw.com/2017-sxsw-free-events Read more

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2017 Sundance Film Festival


Welcome to another year where I will be viewing all the excitement of the Sundance Film Festival from afar. What happens in Park City between Jan. 19 and 29 is sure to define the sensational in independent film for the immediate future. It’s been awhile since I attended, but I’m confident it’s still a whirlwind of snow, screenings, parties, great meals, skiing, and distribution deals. Now, thanks to Twitter, the Festival news stream is at our fingertips. Read more

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January edition: Ultimate Events Happening Soon

With each new day, you can guarantee that some very bright people are planning get-togethers designed to have massive impacts for everyone involved. The settings can be musical, artistic, creative, academic or business-focused; these are events you hear about before saying, “that sounds awesome,” and “sign me up.” This actively researched and updated blog series is my answer to helping people learn about ultimate events on a timely basis.

And be sure to check-out Google’s top ranked guide to CES parties here: http://cespartylist.com Read more

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Promo video primer: 30 first-class examples

Back in 2014, a story from Chris Trimble appeared in the Guardian proclaiming video as the future of content marketing, with this dire warning: “small businesses who ignore it do so at their peril.” Since then, video usage has continued to climb, and more and more people and businesses are trying to engage, entertain and educate us with their on-screen storytelling. Bearing this in mind, I’m very happy to share some of the videos I’ve collected over the past six years working beside some phenomenal storytellers.

For your reference and enlightenment, I have chosen 10 examples apiece for three well-established niches of corporate communications. While most of these videos were designed for business audiences, their creators invested some artistry to try to make them appeal to all of us. Read more

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Mark your calendar: High-value events coming to Canada, USA, Mexico and Europe

Well friends – we should all have plenty of things to talk about in the days ahead… as the following events (all 18 of them) and others draw us all together. Beginning on Nov. 8 and running on through the 20th, some of these will gather very specialized and targeted audiences, while others are open for everyone. And very soon, Americans everywhere will celebrate Veterans Day, honoring those who served in the U.S. Armed Forces… on the anniversary of the historic moments on Nov. 11, 1918, when the hostilities of World War I wound to their bitter end.

In the hours to come, may we all join forces and give each other – and the world at large – much to celebrate. Read more

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Mark your calendar: Important events coming to the USA, UK, Canada – and faces everywhere

There are 13 events listed below – all of them leveraging truly sensational organizational efforts by some of the world’s most prestigious publishers, thought-leaders, innovators and artists. It’s a safe bet that something here will intrigue you – even if you’re just bookmarking the information for your future plans. No matter where you are when you are reading this, and even if you have no plans to travel anytime soon, one of these affairs is something you very well might connect with intimately – and right away. Thanks to the good people behind the Movember Foundation, by visiting http://movember.com, men and women everywhere can easily get involved, spread key messages about men’s health and begin conversations. Believe it or not, these lighthearted activities can actually help legions of men around the world live long, healthy lives. How awesome is that? Read more

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Mark your calendar: Very cool events coming to the USA, Italy, Germany, UK and Canada

Keeping tabs on events that are valuable and inspirational to professionals like us – and sharing key details on a timely basis – continues to be a very busy job. Back at the beginning of June, it felt like the period dead ahead was the busiest time of the year for events… but after organizing this new 12x Learning Optimizer edition featuring 18 fascinating happenings spread across North America and Europe over the days ahead, I stand corrected. Please look for executives from specialized creative agency (and DWA client) Leviathan at the SEGD XLab workshops during New York Digital Signage Week, and for anyone attending the Adobe Max festivities in San Diego, consider signing up for the Studio Walking Tour (http://bit.ly/2es17FH) on Nov. 1, and if you do, please say hi to my friends (and clients) at brand strategy and digital design agency BASIC. Read more

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Mark your calendar: Stellar events coming to the USA, Cannes, London, Toronto and Munich

It’s my pleasure to share this update reflecting my commitment to providing thought-leaders, entrepreneurs, creatives, producers and artists with timely information on upcoming, highly valuable and inspirational opportunities. Read more

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