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Melbourne Australia’s pioneer digital festival Pause Fest is set to showcase the future of technology, art and ideas from 7 through 13 November, 2011. Since the event is being designed to foster sharing, networking and education, creative companies and agencies worldwide are being invited to submit projects for possible display. Read more
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This Friday and Saturday, April 15 and 16, the F5 Festival (a Motionographer.com initiative) will take over New York City’s Roseland Ballroom (239 West 52nd Street, between Broadway and 8th Avenue), where the presenters — and attendees — will be among the world’s finest filmmakers, artists and creative industry executives. I regret that I won’t be able to attend, but here are just a few highlights of the affair I’d be front-and-center for if I could (full schedule is here). Read more
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Last year, TED Curator Chris Anderson and his colleagues challenged the world at large to contribute their best marketing videos to be considered for an important new initiative. The winners have screened at the prestigious organization’s most recent high-profile events, and just went live on its website. The YouTube Playlist embedded above features the 10 videos selected as TED’s 2011 Ads Worth Spreading from over 1,000 entries. For more information on these powerful projects, and others that nearly made the cut, please visit www.ted.com/aws.
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Working in close collaboration with creatives from experience marketing agency George P. Johnson (GPJ), Spinifex Group has built an extensive track record in creating quality branded content for Nissan which has been distributed worldwide and used in countless ways. In October, 2008, the release of the new Nissan 370Z coincided with the launch of “Need for Speed” from EA Games. Building the release campaign around “Need for Speed,” Spinifex joined efforts with executives from EA Games in Canada to create a reveal video, which Nissan later distributed as a sensational cinema trailer. For more information, please visit Nissan 370Z Brand Film from Spinifex Group.
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In 2008, global creative agency ATTIK and Scion launched the “United By Individuality” branding campaign. The agency recently produced this case study encapsulation above. Links to additional campaign information appear below.
. Scion United case study on ATTIK.com
. Scion Samples case study on ATTIK.com
. United By Individuality campaign news release and materials
. United By Individuality campaign website wins “Site of the Day” from the Favourite Website Awards
. United By Individuality “Samples” campaign news release and materials
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Brand New School’s founder and creative director Jonathan Notaro recently joined Kayt Hall, just appointed to the post of Executive Producer for the new BNS London studio, at the shots Beach Party, held at The Majestic Hotel beach during the 2010 Cannes Lions Advertising Festival. Judging from the photos popping up (like the one of Kayt and friends shown here (Kayt’s on the right) taken by Morgan Whitlock) and the rumors, the evening’s celebration of shots Magazine’s 20th birthday may never be forgotten. The esteemed Cannes judges and assembled industry luminaries also took notice of the BNS collaboration with Wieden+Kennedy and others involved in creating the ESPN Monday Night Football Interactive Storefront project shown above, which was awarded the year’s Cannes Outdoor Silver Lion in the Ambient: Digital Media category. All in all, it was much ado about Brand New School, with great expectations for exciting things to come.
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Earlier this week, creative design and production studio Brand New School (BNS, www.BrandNewSchool.com) proudly announced their role in designing and producing numerous elements which debuted at the 2010 AICP Show, The Art & Technique of the American Commercial, and the 2010 Next Awards, a featured presentation of the AICP Show. The annual program, hosted by the Association of Independent Commercial Producers (AICP) had its premiere Tuesday evening at New York’s Museum of Modern Art (MoMA), and will soon travel on to high-profile venues in Los Angeles, San Francisco, Minneapolis, Dallas, Chicago, Atlanta, Boston, Miami, and Richmond. Original works created by BNS for 2010 include the above Sponsor Reel Sequence for the AICP Show itself, and for the Next Awards, which honor and examine the best in marketing communications across all channels featuring moving image media, the visual identity system, presentation graphics, and (together with McCann Systems) a dynamic Next Awards video installation that lit up MoMA’s Sculpture Garden. During the prestigious Next Awards presentation, BNS earned top honors in the Experiential category for their innovative project promoting Monday Night Football on ESPN produced for leading advertising agency Wieden+Kennedy. The full story is available online here.
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Today and tomorrow, Savannah College of Art and Design (SCAD) is hosting its third annual INSPIRE event, which unites thousands of luminaries of the motion-media design industry with the next generation of creative industry leaders.
As part of the program’s festivities, SCAD’s illustrious faculty and advisors have chosen to honor my clients at Shilo in recognition of inspiring motion media design work for the company’s Guinness “Spoken Word” project, which was produced last year for ad agency Saatchi & Saatchi London. Sincere congratulations to everyone at Shilo — and please enjoy this inspirational presentation of Guinness “Spoken Word” on their behalf.
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This week, I’ll be in Daytona Beach, Florida, at the 2009 National Mobility Equipment Dealers Association’s annual conference, where I anticipate that some exciting developments will be happening for my brother’s company Further OPTIONS, which is among three finalists nominated for this year’s Adaptive Driving Alliance (ADA) New Technology Award for Innovation in Engineering and Technology for the physically challenged. Business Week continues to showcase promising developments like this happening here in the U.S. and elsewhere around the world. Below you’ll find some links to a couple of recent Business Week Special Reports on the best young entrepreneurs of high-tech, and on the Geneva-based World Economic Forum’s latest Technology Pioneer honorees.
Meet This Year’s Tech Pioneers
. The World Economic Forum has bestowed the coveted honor on 39 companies, which could become the Googles, a previous winner, of tomorrow…
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