PepsiCo Refresh Project 101

There’s a lot to love about PepsiCo’s commitment in America to the Pepsi Refresh Project, which is set to give away more than $20 million in 2010 to “refresh the world, one idea at a time.” PepsiCo has vowed to award over $1 million in grants each month to U.S.-based ideas with the most public votes, with up to 1,000 new ideas accepted each month. I was just asked to look into making a submission, and in doing some homework, I’ve gained a lot of admiration for this thoughtful initiative, inviting Americans to plead the case for a real-world need — or even a dream — with seemingly a very real opportunity to win financial support on some level. While hoping this might eventually become more of an international effort, I invite those now eligible to join me every day in visiting the site and using our 10 daily votes to help along our favorite ideas.

As for the ideas themselves, we can fire away, seeking $5k up to $250k for one idea per month, where you can change your monthly submission even after submitting, and if you don’t win this month, you can resubmit next month. There are five categories: Health, Arts and Culture, Food and Shelter, The Planet, Neighborhoods and Education.

The official website www.refresheverything.com provides this toolkit for developing your idea, along with a wealth of information, including key dates, what to expect and how to follow-up before, during and after submitting, and many other inspiring case studies of ideas submitted to date. You may also be interested in this April story detailing the latest winners, as well as the project’s blog.

Earth Day 2010 and beyond… onward and upward!

Huge thanks to Earth Day LA‘s Jim Stewart, Ph.D., for these insights for continuing to make positive impacts through our day-to-day activities… and to my inspirational buddy Kacy Palmieri, who has worked with Earth Day LA for the past several years, for passing along Jim’s sage advice. Read more

Adventures in Expeditionary Learning

Our children are students at Two Rivers Community School (TRCS), a North Carolina public charter school. Established only five years ago, to our eyes, this innovative, ambitious academic experiment has already delivered many amazing results. At TRCS, our kids and some 250 others are enjoying a rare learning curriculum uniquely integrating a pioneering expeditionary learning approach with advanced brain-compatible instructional strategies also known as educational kinesiology or Brain Gym. Focused on teamwork, community and the pursuit of shared academic and character-improvement goals, TRCS students and faculty-members are contributing to society by learning more everyday about the world, their community and themselves as individuals. Despite the excellence in faculty and curriculum development, Read more