Feature

Earth hour 2012 arrives March 31

If you don’t subscribe to email updates from The Inspiration Room, I encourage you to. Not only is it a consistent source of inspiration, editor Duncan Mcleod is also excellent at sharing timely information on important events like Earth Hour 2012, which is set for 8:30 p.m. to 9:30 p.m. tomorrow, Saturday, March 31. Duncan’s March 29 edition reported on two great Earth Hour campaigns: “Do You Have What It Takes?” from WWF Canada, John St and OPC, and the fascinating “WWF Earth Hour – I Will if You Will” campaign from Leo Burnett Chicago. Please visit The Inspiration Room for more information.

This Earth Hour 2012: 8.30pm, Saturday 31 March, celebrate your action for the planet with the people of world by switching off your lights for an hour, then go beyond the hour.

Share

Feature

Sharing secrets: Protein audience survey 2012

Each year Protein Networks surveys its global publication network of 18-35-year-old cultural innovators and influencers, asking what makes them tick, how they live their lives, and what they expect from their favourite brands. The results appear in the 90-page Protein Audience Survey 2012 report, a must-have resource for brands wanting to understand the behaviour of these individuals and connect with them. To find out more visit prote.in/audiencesurvey.

Share

Feature

The Richards Group plus King and Country

The YouTube Playlist embedded above features collaborations between LA-based production company King and Country (K&C) and branding agency The Richards Group. At the moment, you can enjoy the spots developed through this creative partnership for San Antonio-based H-E-B Grocery Co., and soon we’ll have an exciting new campaign to share. As soon as it goes live on YouTube, you’ll find it here.

Located in Dallas, Texas, The Richards Group’s clients include Advance Auto Parts, Bridgestone, Chick-fil-A, Firestone, Fruit of the Loom, GameStop, The Home Depot, MetroPCS, Motel 6, Orkin and The Patrón Spirits Company. For 2011, the agency’s total billings exceeded $1.29 billion. K&C director Efrain Montañez and his colleagues were especially enthused about the H-E-B assignment, as it represented their very first pairing with America’s largest independent branding agency.

Share

Feature

Brilliant Directors: Brand New School

With offices in New York, Los Angeles and London, Brand New School is a vertically integrated production company and design studio that delivers extraordinary media on all platforms.

Offering a new model for creative digital production, we are filmmakers, developers, designers, animators, editors, illustrators, and producers dedicated to driving communications to new heights. Akin to leading academic institutions, our guiding philosophies prize experimentation and learning, and our commitment to discovering the best ideas for our clients is absolute.

The BNSvision YouTube Playlist embedded here presents more than two hours’-worth of artistry from Brand New School inside a growing number of commercial spots, on-air promos, documentary projects for interactive installations and much more. Please also visit www.brandnewschool.com and Brand New School on Facebook.

Share

Feature

Brand thyself

For years now, career counselors, management consultants, self-help gurus and many others have encouraged us to apply the concepts of brand management to ourselves. For anyone who is beginning this daunting process, just getting going can be a big challenge considering how much advice there is to be found. Bearing that in mind, I wanted to provide some guidance. First, I invite you to check-out the video playlist I’ve embedded above, which will help you get a handle on the main ideas at work here so you can begin applying them to yourself. Below you’ll find three excellent articles that will also get you well on your way. Finally, for an example of how everything can add up once you’ve successfully applied these lessons, I invite you to check-out the web presence for the illustrious Daisy Whitney at www.DaisyWhitney.com. On a more personal note, you might also be interested to see www.RKDarnell.com. Read more

Share

Feature

Killer reels: human

human is a music and sound design initiative, creating innovative work for commercials, film, television and culture. Instilled with the spirit of a new paradigm, human enables collaboration within a global network of artists. While devoted to maintaining traditional values of excellence, artistry and knowledge, we embrace technology as a means of expanding the boundaries of genre, location and culture. humanworldwide.com

Share

Feature

Dice.com amazementariness from Barkley, Thornberg and Forester

Last year, advertising agency Barkley (www.BarkleyUS.com) collaborated with design and production company Thornberg & Forester (T&F) to create five theatrical spots for Dice (www.dice.com), the career hub for tech. As you can see in the YouTube Playlist embedded above, they all use a very distinctive creative and storytelling style to appeal to their audience.

When asked for his thoughts on the project, T&F creative director Frank Pichel began by asking, “When have so few pixels offended so many? Dice and the amazing agency, Barkley, really went for it on this campaign. Their willingness to push the boundaries of taste and amazementariness makes these spots the most highly discussed low-fi since the humble gif was animated. Gold, in my opinion.”

For more information on T&F, please visit www.thornbergandforester.com.

Share

Feature

2012 Full Frame Documentary Film Fest

Celebrating its fifteenth anniversary in 2012 and running from April 12-15, Full Frame Documentary Film Festival is an annual international event dedicated to the theatrical exhibition of non-fiction cinema. Each spring Full Frame welcomes filmmakers and film lovers from around the world to historic downtown Durham, North Carolina for a four-day, morning to midnight array of over 100 films as well as discussions, panels, and southern hospitality. Set within a four-block radius, the intimate festival landscape fosters community and conversation between filmmakers, film professionals and the public. The festival is a program of the Center for Documentary Studies (a non-profit, 501 c 3), and receives support from corporate sponsors, private foundations and individual donors whose generosity provides the foundation that makes the event possible. The Presenting Sponsor of the Festival is Duke University.

Full Frame also promotes the festival’s mission throughout the year by presenting documentary work in other venues both locally and nationally, partnering with organizations like the American Tobacco Historic District/Capitol Broadcasting Company, Des Moines Art Center, Duke University, the IFC Center, the International Affairs Council of North Carolina, the Nasher Museum of Art at Duke University, the National Association of Latino Independent Producers, Rooftop Films, and the University of North Carolina (UNC) School System. Please visit fullframefest.org to read the latest, join the festival’s mailing for updates on activities throughout the year, and find a way to get involved.

Share

Feature

Successful kickstart for MIND ZONE

Last November, I received a request from my friend Christopher Cowen, who is VP of original programming for Herzog & Company, asking me to consider taking-part in a Kickstarter for his latest documentary film project. He wrote:

“The film is called MIND ZONE: THERAPISTS BEHIND THE FRONT LINES and it’s the story of the U.S. Army Combat Stress Control Units that are going behind enemy lines and trying to help soldiers deal with life in a forward position, and the horrors of war which they attempt to cope with on a daily basis. Some supporters believe these therapists might help ebb the effects of PTSD, and some critics believe we are weakening soldiers’ fortitude and putting them even more in harm’s way.”

As you can see if you look here, the film was able to meet its fundraising objectives through Kickstarter. Congratulations to Christopher, producer, director and clinical psychologist Jan Haaken, and everyone involved, and “break a leg” in moving forward on this important project you can also check out at www.mindzonemovie.com.

Share

Feature

Stepping on stage

I’ve never pictured myself performing in front of a live audience. After all, I’m not an actor, musician, or lecturer (not yet anyway). However, last week in Nashville, my perspective was turned on its head. In this case, the stage was the Frist Center and the performers (if I can call them that) were two authors focused on creative service firms, David C. Baker and Blair Enns. They spoke of the dynamics of successful relationships between firms and their clients or prospects. Most importantly, when initiating new business. Read more

Share

« Previous PageNext Page »

Get Adobe Flash player