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Living artistically: Mary Elizabeth Williams

Welcome to my newest series of blog posts. With “Living artistically,” I plan to shine some light on artists I admire who are living in ways that seem to be lifted to higher levels by creative sensibilities, talent and character. First up, I’m proud to feature NYC-based writer Mary Elizabeth Williams, who brought the awesome video I’m embedding above to my attention a couple of years back and has been on my regular reading list ever since.

On her personal blog, Mary Elizabeth describes herself as a writer, consultant, and radio commentator, “with about a thousand years experience, give or take a century.” On Twitter, she adds even more color: “Melanomaniac. Clinical trial lab rat. Uptowner. Instigator. Caller of shenanigans.” A writer for Salon.com, she has also written for The Nation, Read more

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Forces for good: Creativity + John Cleese

Today’s post is a mash-up featuring clever ideas from a highly esteemed “old-school” master of creativity, and 99U, which is the education arm of Behance, the world’s leading online platform for showcasing and discovering creative work. So literally, there should be something here for everyone. Let’s begin!

First, I want to point you to a recent story published on the 99U website, entitled “10 Creative Rituals You Should Steal.” Clearly I’m already taking liberties with this content, which seems to be a main idea… Read more

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First Vulture Festival set for May 10-11 in NYC

Vulture and New York magazine are making their final preparations for the first-ever Vulture Festival, proclaimed as “a pop culture extravaganza.” Celebrating the best of today’s television, music, film and more, the Vulture Festival is aiming to bring the witty, in-depth, critical coverage found on the web to life with two jam-packed days of events, most of which will take place at Milk (450 West 15th Street in New York City).

Join the fun May 10-11 for live performances, screenings, animated conversations and more with some of your favorite celebrities and Vulture editors. To learn more please visit http://vulturefestival.com.

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Show business: Turner Branded Entertainment

Yesterday, Mediapost published a story from David Goetzl about a new Turner branded entertainment entity headed-up by Walker Jacobs and Ed Wise. David reports that Ed Wise has spent four years working for the renowned comedy website Funny or Die, the source of successful viral content from Will Ferrell and some of the entertainment industry’s most extraordinary writers, directors and talents. Together with Turner’s Mr. Jacobs, Mr. Wise will now aim to link Funny or Die’s unique resources and experiences to enhance advertising capabilities for Turner’s outlets in “creative, organic ways…” as he’s done for Kia, Pepsi, Old Milwaukee and many others.

Count me in on the front row: I’m psyched to see whatever comes next. We all know it will be ‘very funny.’

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Zeus returns for Scion’s release series

Back in June, global creative agency ATTIK summoned Zeus for its inventive cross-media campaign for the limited edition Scion tC Release Series 7.0, shining new light on Greek mythology’s father of all Gods and men and driving sensational marketing effectiveness. In the first two weeks alone, even before a national TV buy kicked-in, that campaign achieved over 13.5 million impressions, while exponentially expanding Scion’s fan-base across its www.YouTube.com/Scion and www.facebook.com/scion channels, and well beyond.

This week, Zeus returns in a new cross-media campaign promoting The Blizzard Pearl xD Release Series 4.0 (only 800 have been chiseled from the glacier peaks of Mount Olympus) and the Hot Lava xB Release Series 9.0 (just 1,500 have been forged from the Fires of Hades). More information on each is available now at http://www.scion.com/cars/release_series/.

To create new campaign assets spanning television, print, radio, online and outdoor channels, ATTIK’s creative leaders including co-founder and executive creative director Simon Needham, creative director Ron Lim, digital creative director Jacob Ford, art director Michael Cornell and copywriter Andy Sciamanna undertook the arduous journey to Mount Olympus. Campaign visual effects are courtesy of the artists at Brewster Parsons.

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