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Take your best shot on 28 Nov., Giving Tuesday

Great things are shaping up, thanks to you and everyone else making plans to participate in the sixth annual #GivingTuesday festivities. This movement began in 2012 as an organized effort dedicated to giving back. As a result, on Tuesday, 28 Nov., charities, families, businesses, community centers, students and others all around the world will come together to celebrate generosity and to give.

Participation is simple. Read more

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Ready to Gobble Gobble Give?

Each year, people all across America gather-up on Thanksgiving morning for a few hours to feed the homeless. Some of these efforts are organized by Gobble Gobble Give, a 501(c)(3) not-for-profit charity where your vital donations are 100 percent tax-deductible. For their upcoming gatherings in Austin, Boca Raton, Detroit, LA (Echo Park, Downtown and Santa Monica), Las Vegas, Nashville, New York City, San Diego, San Francisco, Santa Ana and Washington, D.C., participants will bring their own dishes and prepare meals using all the food that comes in (and care packages, too). Then, everyone will hit the streets together to give it all away to homeless men, women, and children.

If you are available to get involved with the Gobble Gobble Give festivities this Thanksgiving, participation only takes a few hours, and it very well might change someone’s life, including yours.

Gobble Gobble Give started with one person, 12 years ago, Read more

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Veterans thank veterans

The U.S. Department of the Interior recently produced this presentation where 11 veterans honor all other veterans. This authentic testament powerfully expresses how all of us who have served the country feel about others who have done the same. For yours truly, it is a profound honor to lend my voice to theirs in expressing appreciation to all of those who have served in the U.S. Armed Forces:

Thank you.
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Marketing Imperatives: Center Everything Around Your PR Strategy

I have a longstanding working relationship with a CEO who recently changed jobs. Coming into his new company, he told me that his mantra was this: He intended to center every marketing initiative around PR strategy. In virtually every industry, I’m seeing many wise marketing industry leaders endorsing this idea. Another prominent example from the past several years comes from Jason Harris of San Francisco- and NYC-based Mekanism, where in an interview with HubSpot.com, he described his agency’s framework for creating shareable content.

“Our approach is to always think about the PR headline. Why will the idea, content, innovation, etc., travel? Why will people care, and why will they want to talk about it and share it? If there is no PR headline, the idea won’t be shareable. That is our goal on every project.”

The video I’m embedding with this article perfectly demonstrates the increasing focus on PR, presenting the 47-minute “Content & Storytelling: Is the PR Landscape Shifting?” session from the 2014 CDO Summit in NYC. Read more

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Sharing Secrets: Public Relations Expertise

The publishers of Campaign, a leading business media brand serving the marketing, advertising and media communities, offer an editorial on their website entitled “What’s the secret of a long ‘marriage’?” In that, former Abbott Mead Vickers BBDO chief executive and current CEO of Girl Effect Farah Ramzan Golant offers these wise words: “The key to long-term client relationships is constant reinvigoration…. You should constantly be looking at how you can do things differently, keep freshening the account teams and stay ahead of the game.” As a communications consultant providing ongoing, dedicated counsel to a small roster of clients, I firmly believe in these vows. Among many activities aimed at ongoing education and innovation, I regularly participate in webinars being presented by industry thoughtleaders, adopting the best ideas and lessons into my arsenal. One in particular, presented by five-time published author and entrepreneur Deirdre Breakenridge entitled “Eight Techniques of the New PR Champion,” began paying dividends immediately. Read more

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Memorial Day USA

On Monday, May 29, we are especially dedicated to commemorating our soldiers who died serving America. We miss you all dearly, and with deepest gratitude, we celebrate and honor you and your loved ones for your many sacrifices.

Please consider making a donation today to Disabled American Veterans, Paralyzed Veterans of America or your choice cause honoring fallen U.S. military members and their families.

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Earth Day 2017 and Climate Education Week

You and your loved ones are cordially invited to join more than a billion of your fellow humans to participate in Earth Day – the only global event celebrated simultaneously by people of all backgrounds, faiths and nationalities – by helping expand its mission into a much more ambitious affair. Read more

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Waste not on World Water Day

March 22 is World Water Day, where all human beings are invited to learn more about water-related issues, get inspired and make a positive impact. The international event dates back to 1992 when the United Nations Conference on Environment and Development made a recommendation: Thereafter, in 1993, 22 March was established as World Water Day. UN-Water sets the theme each year, and for 2017, it’s about wastewater.

“We are wasting our water mostly by putting waste into it. One cubic meter of wastewater can pollute ten cubic meters of water.” – Rose George Read more

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Be the change on and after this International Women’s Day

International Women’s Day (March 8) is a global day celebrating the social, economic, cultural and political achievements of women. For 2017, organizers are seizing the occasion to activate us all around the critical goal of being bold for change and taking groundbreaking action that truly drives the greatest change for women.

Each of us can be a leader within our own spheres of influence by taking bold pragmatic action to accelerate gender parity. Through purposeful collaboration, we can help women advance – and thereby unleash the limitless potential offered to economies the world over. We all have urgent work to do. Are you ready to #BeBoldForChange this International Women’s Day and beyond?

Today, I invite you to visit this site – https://internationalwomensday.com/BeBold – where you can choose the action that suits you best among these: Read more

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Mark your calendar: High-value events coming to California, Utah, New York and New Zealand

I hope August is off to a great start for you. Here’s what I’ve gathered for you in this new edition of my 12x Learning Optimizer series, which provides timely information on upcoming, highly valuable business opportunities for thought-leaders, entrepreneurs, creatives, producers and artists. Read more

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