Last week, Hulu introduced its Hulu AdZone, which is presented by Toyota and offers easy access to historic Super Bowl ads extending all the way back to 1973. For the project, Hulu invited Advertising Age to highlight celebrity cameos and present expert picks for the most iconic Super Bowl ads of all time. On Sunday, February 5, tune in to www.hulu.com/adzone to watch all of this year’s ads in real-time, share them with friends and vote for your favorites. The best ad of 2012 will be announced early the next day.
On a personal note, I’m hoping for a well-matched battle between New England and New York, and I’ll also be watching for the first-ever Super Bowl spot for Lexus, which is one part of a multifaceted campaign effort produced by my clients at ATTIK. ATTIK’s work has made high-profile Super Bowl splashes in the past, to include their bold logo for Super Bowl XLIV itself just two years ago. Here’s wishing much success to everyone involved in what is sure to be one of the top media events of 2012!
This spot for the Illinois State Lottery was produced by Energy BBDO in Chicago, directed by Dom Bridges of Bob Industries, and features visual effects from design-focused production studio Leviathan. As Leviathan’s Jason White recently explained to SCREEN Magazine:
“We appreciate this engaging story. Something we can all relate to. Effective and emotive. We really got behind the aspiration of the spot concept – capturing these amazing gift revealing holiday moments.”
Today, White and his colleagues reported on their very successful 2011 in SHOOT Magazine. Here’s wishing you many magical moments and dreams come true over the days ahead.
Tommy and I are very proud to announce that our book “Ewasko: Days and Lights” — which was nominated for Blurb’s “People’s Choice Award” — is now available as an instant ebook download for Apple iBooks (iPad/iPhone).
We’re also very psyched to announce the release of the first wave of high-quality art prints and photographic products of images featured in “Ewasko: Days and Lights.” By visiting RKDfind Ewasko Gallery you can now order prints with mounting and framing services from Mpix Lab and Photobox, and specialty gifts and photo products from vendors such as IYP Photo Products and fotoflot.
If you have any questions on orders, please call me at 1.828.264.8898. Thank you very much for your interest in this project — we hope you enjoy these images and we look forward to hearing from you any time.
This has been an eventful year for everyone at global creative agency ATTIK, including its co-founder and executive creative director Simon Needham. The San Francisco Egotist is currently featuring a brief article Simon contributed entitled, “What I learned this year.” He also shared some career advice with the publishers of Creativepool.co.uk back in November in this ‘5 minutes with Simon Needham‘ article. I thought you might also enjoy the in-depth video interview embedded above. From ATTIK’s humble origins in northern England, Simon’s obviously come a long way, and he has many exciting developments shaping up for 2012 and beyond. For more information, please visit www.attik.com.
I’m not sure of its exact origin, but I’m indebted to ESPN SportsCenter star Stuart Scott for introducing me to this phrase: “Clear eyes, full heart, can’t lose.” Tomorrow (Nov. 24) is Thanksgiving Day here in America, and on the occasion, I am feeling deeply grateful.
Like many other entrepreneurs in America and elsewhere, I find a great deal to be thankful for in my occupation. Writing for OnStartups.com, Dharmesh Shah has posted an excellent short article today entitled “12 Things Entrepreneurs Should Be Thankful For,” which I encourage everyone to read.
Among the story’s growing list of comments, here are a few of my favorites.
. Sean Rosensteel: “I’m thankful for the small (but meaningful) windows of freedom you experience while being an entrepreneur and blazing your own trail.”
. Kathy: “I’m thankful for the folks I’ve met that are willing to help me out, even though the returns for them will be a couple more years down the road!”
. Artin Youssefian: “It’s nice to stop and be thankful once in a while. It reminds us all about why we started down this path to begin with. I’m thankful for everyone that has come before me and being able to stand on the shoulders of giants.”
. Chris Wachowiak: “Another reason I’m thankful for being an Entrepreneur: Giving me the ability to be the change I want to see in the world around me.”
I hope you also have lots to be thankful for today and in every day to follow. With clear eyes and full hearts, together, I believe we can achieve anything, and that optimism is just one of the many blessings I am counting today.
Back on September 6, ATTIK creative director Ron Lim and ten more of San Francisco’s greatest creative minds were invited by the editors of The San Francisco Egotist to participate in a once-in-a-lifetime gathering.
Over the course of the evening, they discussed all aspects of creativity. Thanks to the SF Egotist, you can be a fly on the wall throughout all 10 episodes, and take advantage of this rare opportunity to learn from some of the top minds in one of the world’s most creative cities.
Tomorrow is Veteran’s Day here in America, and it’s a day of honor and celebration that has its roots in “the 11th hour of the 11th day of the 11th month” of 1918, when Germany signed the Armistice to end World War I. I have written before about what this day means to me personally, and since America’s businesses are made up of its citizens, it’s natural that our esteem for our military veterans is the inspiration for the explosion of related cause-marketing campaigns detailed this week by Stuart Elliott of The New York Times.
Although my military service was during the relatively peaceful era of 1985 to 1990, it still was not all that easy. I know firsthand about the dread of boot camp, and the difficulty of enduring even basic training… but to me, my motivation was clear: I wanted to serve my country. Through those experiences and others, I came to have ultimate respect for those who have gone far beyond “basic training” to become the Marines, the SEALS, and other elite members of our special forces… whose bravery and daily commitments are seemingly made of granite. It is nearly impossible to duly honor them and express the appreciation they deserve.
Below, I am very proud to share the touching personal message I received from my cousin, whose son will graduate today as a Navy SEAL. Throughout the ordeal of her son, we received updates of the harrowing experiences — one after the other — that this young man, and others like him, were willingly facing in order to serve our country. He was literally knocked back time and again, and each time, he stepped back up with even more determination; he never gave up, and today, his dream of being one of America’s finest and best trained specialists is a reality. And like everyone who wears a military uniform, ultimately, he did all of this to serve us.
As you read this and otherwise participate in Veterans Day in your chosen ways, please think of those young people who have dedicated their lives to the military, and consider reaching out somehow to let them know you appreciate them. Also, I invite you to learn more about the Wounded Warriors Project, and consider making a donation. Thank you! Read more
This week, The AICP Conference will unite prominent leaders from the advertising industry in New York City to collectively explore ideation, creative execution and the best practices reshaping the ever-evolving creative industry. Set for October 26 and 27, the must-attend event will directly address every major issue affecting the business of creativity.
Topics include a keynote address by Joe Pytka: A Look At The Past, Present and Future, and these Read more
Ad Age’s premiere Digital event arrives this week in San Francisco, the city it calls “the cradle of the digital revolution, where search, social, mobile, and gaming are now redefining communications and marketing.” Bridging the gap between the technological innovation and active creation of new models and platforms on the West Coast with big brands and media looking to evolve and execute on their own internal visions for progress, Digital West promises to unite the marketing, media, and entrepreneurial communities in new levels of collaboration and innovation.
The 2011 AICP Show, The Art & Technique of the American Commercial, hosted by the Association of Independent Commercial Producers (AICP), premieres each year at New York’s Museum of Modern Art (MoMA), before travelling on to high-profile venues across the United States. Artists from international production company Brand New School created the show graphics packaging shown above for this year’s 20th anniversary AICP Show, designed the visual identity system and presentation graphics for the Next Awards, and developed and programmed a thematically related, 40-foot interactive installation for the 2011 AICP Show AND Next Awards.
Later this week, Fireflies will commence their six-day, 550-mile cycling ride, benefiting City of Hope hospital’s Leukemia and Lymphoma treatment and research for a cure. As part of the official festivities at Tuesday night’s AICP Show, the AICP will honor The Fireflies Ride at the AICP Show & Next Awards’ Autodesk Gallery. Fireflies riders — who have raised over $200,000 for charity over the past several years — will be on hand to provide information, answer any questions and accept donations on behalf of City of Hope.
At this three-hour luncheon event, BtoB will name the Top Digital Marketer of the Year in the course of honoring 25 top digital marketers and engaging them all in discussions focused on how they are using new technologies to deliver extraordinary client results.
The Brand New Conference is a one-day event focusing on the practice of corporate and brand identity, organized and hosted by UnderConsideration co-founders Bryony Gomez-Palacio and Armin Vit. A direct extension of UnderConsideration’s immensely popular Brand New blog, the conference will feature eight sessions offering a broad range of points of view from these prominent speakers.
Jonathan Notaro, Brand New School
Paddy Harrington, Bruce Mau Design
Ben Barry and Everett Katigbak, Facebook
Vince Frost, Frost*
Brad Copeland, Iconologic
Claudia Boggio and Alfredo Burga, Infinito
Christopher Simmons, Mine™
Marina Willter, Wolff Olins
The Brand New Conference will gather brand and identity designers and aficionados at the Marines Memorial Theater next Friday, September 16. Those who can’t attend in-person are invited to enjoy the live webcast and other event videos.