Feature

Marketing Imperatives: Center Everything Around Your PR Strategy

I have a longstanding working relationship with a CEO who recently changed jobs. Coming into his new company, he told me that his mantra was this: He intended to center every marketing initiative around PR strategy. In virtually every industry, I’m seeing many wise marketing industry leaders endorsing this idea. Another prominent example from the past several years comes from Jason Harris of San Francisco- and NYC-based Mekanism, where in an interview with HubSpot.com, he described his agency’s framework for creating shareable content.

“Our approach is to always think about the PR headline. Why will the idea, content, innovation, etc., travel? Why will people care, and why will they want to talk about it and share it? If there is no PR headline, the idea won’t be shareable. That is our goal on every project.”

The video I’m embedding with this article perfectly demonstrates the increasing focus on PR, presenting the 47-minute “Content & Storytelling: Is the PR Landscape Shifting?” session from the 2014 CDO Summit in NYC. Read more

Share

Feature

Career resuscitation advice from The Branding Diva, seconded by yours truly

I am very fortunate to have a lot of friends. These days, with the impact of the economy continuing to wreak havoc on many industries and a lot of lives, I’m regularly hearing from many of them who suddenly find themselves unemployed. While this is definitely a scary situation, I stand ready with encouragement and a handful of smart ideas that are proven best bets when it comes to finding great career opportunities. Clearly, Karen Post, a.k.a. The Branding Diva(R) has the same mindset. An international authority on branding matters and the author of the best-selling books Brain Tattoos and Brand Turnaround, Karen’s blog post entitled “Puking Pink Slips? Jumpstart your personal brand today” takes my personal rah-rah speech to new heights. Do jump on over to read it, and below, also consider my paraphrased and slightly adjusted listing of her spot-on career-rejuvenating suggestions. Read more

Share

Feature

Artists: Submit to The Blooom Award by Warsteiner by 31 July

You don’t have to be a fan of beer to love Warsteiner, Germany’s largest privately owned brewery, which has now been owned and operated by the Cramer family for 264 years. Brauerei Warsteiner has had a close relationship with the arts for more than thirty years – starting with Andy Warhol, who immortalized the Warsteiner Pilsner glass to help launch the Warsteiner Art Collection. In 2010, Warsteiner established The Blooom Award to offer young creatives in Germany a chance to get their start in the international art market. Since 2012, the competition has been opened up to artists all around the world in the fields of art, design, urban art and film. Applications are due by 31 July. Read more

Share

Feature

Brand thyself

For years now, career counselors, management consultants, self-help gurus and many others have encouraged us to apply the concepts of brand management to ourselves. For anyone who is beginning this daunting process, just getting going can be a big challenge considering how much advice there is to be found. Bearing that in mind, I wanted to provide some guidance. First, I invite you to check-out the video playlist I’ve embedded above, which will help you get a handle on the main ideas at work here so you can begin applying them to yourself. The playlist also includes several more in-depth presentations, including a complete course in Personal Branding Education.

Below you’ll find several excellent articles that will allow you to get fully up-to-speed. Finally, for a couple of examples of how everything can add up once you’ve successfully applied these lessons, I invite you to check-out the web presence for author Bret Easton Ellis at http://BretEastonEllis.com. On a more personal note, you might also be interested to see http://RKDarnell.com. Read more

Share

Feature

Promo video primer: 30 first-class examples

Back in 2014, a story from Chris Trimble appeared in the Guardian proclaiming video as the future of content marketing, with this dire warning: “small businesses who ignore it do so at their peril.” Since then, video usage has continued to climb, and more and more people and businesses are trying to engage, entertain and educate us with their on-screen storytelling. Bearing this in mind, I’m very happy to share some of the videos I’ve collected over the past six years working beside some phenomenal storytellers.

For your reference and enlightenment, I have chosen 10 examples apiece for three well-established niches of corporate communications. While most of these videos were designed for business audiences, their creators invested some artistry to try to make them appeal to all of us. Read more

Share

Feature

Mark your calendar: Awesome events coming to USA, Mexico, Europe and more

One last exciting month remains in 2016, and it’s my pleasure to share some overview details to inform you about gatherings coming up that may be of interest. While one of the following (the CMO Digital Leaders Summit) is exclusive and requires an invitation, most remain open to all comers (act fast!). I’m also listing World AIDS Day on 1 December, where everyone with a heart is absolutely welcome. Read more

Share

Feature

Veterans thank veterans

The U.S. Department of the Interior recently produced this presentation where 11 veterans honor all other veterans. It’s a very powerful and authentic testament expressing how all of us who have served the country feel about others who have done the same. It’s a profound pleasure for me to lend my voice to theirs in expressing appreciation to all of those who have served in the U.S. Armed Forces:

Thank you. Read more

Share

Feature

Mark your calendar: High-value events coming to Canada, USA, Mexico and Europe

Well friends – we should all have plenty of things to talk about in the days ahead… as the following events (all 18 of them) and others draw us all together. Beginning on Nov. 8 and running on through the 20th, some of these will gather very specialized and targeted audiences, while others are open for everyone. And very soon, Americans everywhere will celebrate Veterans Day, honoring those who served in the U.S. Armed Forces… on the anniversary of the historic moments on Nov. 11, 1918, when the hostilities of World War I wound to their bitter end.

In the hours to come, may we all join forces and give each other – and the world at large – much to celebrate. Read more

Share

Feature

Mark your calendar: Important events coming to the USA, UK, Canada – and faces everywhere

There are 13 events listed below – all of them leveraging truly sensational organizational efforts by some of the world’s most prestigious publishers, thought-leaders, innovators and artists. It’s a safe bet that something here will intrigue you – even if you’re just bookmarking the information for your future plans. No matter where you are when you are reading this, and even if you have no plans to travel anytime soon, one of these affairs is something you very well might connect with intimately – and right away. Thanks to the good people behind the Movember Foundation, by visiting http://movember.com, men and women everywhere can easily get involved, spread key messages about men’s health and begin conversations. Believe it or not, these lighthearted activities can actually help legions of men around the world live long, healthy lives. How awesome is that? Read more

Share

Feature

Mark your calendar: Very cool events coming to the USA, Italy, Germany, UK and Canada

Keeping tabs on events that are valuable and inspirational to professionals like us – and sharing key details on a timely basis – continues to be a very busy job. Back at the beginning of June, it felt like the period dead ahead was the busiest time of the year for events… but after organizing this new 12x Learning Optimizer edition featuring 18 fascinating happenings spread across North America and Europe over the days ahead, I stand corrected. Please look for executives from specialized creative agency (and DWA client) Leviathan at the SEGD XLab workshops during New York Digital Signage Week, and for anyone attending the Adobe Max festivities in San Diego, consider signing up for the Studio Walking Tour (http://bit.ly/2es17FH) on Nov. 1, and if you do, please say hi to my friends (and clients) at brand strategy and digital design agency BASIC. Read more

Share

Next Page »

Get Adobe Flash player