Cartoon Network’s 2010 Brand Expansion

To help Cartoon Network bring to life its vision of a brand expansion strategy that included a new look and tone, international creative design and production studio Brand New School (BNS, www.brandnewschool.com) partnered with the network’s creative team to produce a look and sensibility that would allow them to have a dialogue with its audience across an array of platforms. The network chose to embrace its brand visual heritage of the black and white checkerboard by imbuing it with new meaning, and the artists and producers of BNS brought this idea to life in a fresh, compelling way using dimension, color and movement. All the new design elements began appearing in late May, and the new on-air IDs premiered on the network earlier this month.

For further information:
. Case study on Brand New School’s website
. Campaign press release
. In-depth feature story from Brand New
. Additional media coverage

Hail brave crusaders! Brian Marr from Wexley School for Girls

Last evening, the American Advertising Federation of Greenville, South Carolina hosted Brian Marr, Managing Director for the West Coast marketing agency Wexley School for Girls, at the lovely Westin Poinsett in downtown Greenville.

Well known for their innovative approaches in engaging customers for Microsoft, Nike, Seattle Sounders and Seahawks, Copper Mountain and others Read more

Laura Longsworth: Thanks for the Documentary

Thanks once again to Sundance Channel, I recently had another life-altering experience from a documentary film they chose to program. This time, the film is entitled “Luckey,” it was produced, written and directed by filmmaker Laura Longsworth, and it documents the challenges faced by sculptor Tom Luckey to carry on with his life, his artistry and his business after experiencing a major spinal injury. Read more

Creative Entrepreneurs: David Bouck

While attending the Boards Summit last October, I had the pleasure of meeting and befriending David Bouck (IMDB, LinkedIn), a veteran producer working in commercials, television and feature films. David is the founder and executive producer of Means of Production in Vancouver, a production services company specializing in television commercial production and still photography servicing all of Canada. After recently sending me his latest company reel (featured above), I peppered him with questions which he has kindly answered below. Read more

Among many people I’m thankful for, my big brother Scott

We’re taking off to go spend some quality time with our families in the St. Louis and Milwaukee areas over the days ahead, and I thought I’d make a quick nod to one of the people I’m most thankful for, my big brother, Scott Darnell. Scott and his partner David Gotter established a company in 2003 named Further OPTIONS, as a developer of innovative mobility systems for wheelchair-bound individuals. After debuting its first product at the 2006 SEMA Show in Las Vegas, the company’s Patent-pending DMS-4 was unveiled at the 2009 National Mobility Equipment Dealers Association Annual Conference, where it was honored by NMEDA and the Adaptive Driving Alliance with their 2009 New Technology Award for Innovation in Engineering and Technology for the physically challenged. Read more

MVP of Communications: Your friend, Twitter

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Positivity, on the subject of climate change

Blog Action Day is an annual event every October 15th that unites the world’s bloggers in writing about the same issue on the same day, with the aim of sparking discussion around an issue of global importance. Nearly 10,000 people from 150 countries are participating in Blog Action Day 2009 and focusing on the theme of Climate Change. I have many friends and colleagues around the planet, and although I wish we could all agree on what’s important, I’ve come to realize the impossibility of that goal. Still, I do hope that everyone can agree that the current focus in our country on “Green Jobs” represents a lot of phenomenal opportunities that everyone has a chance to participate in. Read more

I’m all about learning, friending at the 2009 Boards Summit

Calendar year 2009 has been a constant challenge for me, and I consider myself very lucky compared with many I know who are facing difficult times. My thoughts remain with them as I carry on daily in what is truly my dream job, and while I’m hoping things will get easier for everyone who’s struggling, I’m also doing more to benefit others. Through this process, I’m finding that strengthening myself and my capabilities is impacting a growing circle of friends and colleagues. A large share of my business now occurs within the commercial production industry. Read more

We Are Plus relaunches, drives positive brand movement worldwide

Since first launching Plus et Plus in New York City in 2002, company founder Jeremy Hollister, his co-creative director Judy Wellfare, projects director Zu Al-Kadiri and their colleagues have built a reputation as a go-to company for fashion brands seeking to create sexy, marketing-savvy visual content for high-profile promotional uses ranging from live and in-store events to online, offline and traditional broadcast marketing campaigns. Recently relaunched as We Are Plus, over the past several months the company has delivered innovative projects for AMC, Shu Uemura Cosmetics, and Kidrobot, among many others. Read more

Behind the lens with ATTIK’s Simon Needham

As the co-founder of global creative agency ATTIK, and the creative director for ATTIK U.S., Simon Needham has already made an impressive impact on the marketing industry. ATTIK recently published NoiseFive, the latest of its self-guided, experimental, collectible design publications, and with each passing day, Simon continues to innovate alongside the world’s premier marketers — and the extremely talented artisans and craftspeople working with or within ATTIK on its latest campaigns. Read more