Feature

May Edition I: Ultimate Events Happening Soon

With each new day, you can guarantee that some very bright people are planning get-togethers designed to have massive impacts for everyone involved. The settings can be musical, artistic, creative, academic or business-focused; these are events you hear about before saying, “that sounds awesome,” and “sign me up.” This actively researched and updated blog series is my answer to helping people learn about ultimate events on a timely basis.

Follow this link for even more details on events set for this year’s NYC Creative Week, kicking off on the 8th of May: http://www.oneclub.org/events/ Read more

Share

Feature

April Edition: Ultimate Events Happening Soon

With each new day, you can guarantee that some very bright people are planning get-togethers designed to have massive impacts for everyone involved. The settings can be musical, artistic, creative, academic or business-focused; these are events you hear about before saying, “that sounds awesome,” and “sign me up.” This actively researched and updated blog series is my answer to helping people learn about ultimate events on a timely basis.

Follow this link for even more details on events set for this year’s NAB Show, which kicks off 22 April in Las Vegas: http://www.broadcastbeat.com. Read more

Share

Feature

Brand thyself

For years now, career counselors, management consultants, self-help gurus and many others have encouraged us to apply the concepts of brand management to ourselves. For anyone who is beginning this daunting process, just getting going can be a big challenge considering how much advice there is to be found. Bearing that in mind, I wanted to provide some guidance. First, I invite you to check-out the video playlist I’ve embedded above, which will help you get a handle on the main ideas at work here so you can begin applying them to yourself. The playlist also includes several more in-depth presentations, including a complete course in Personal Branding Education.

Below you’ll find several excellent articles that will allow you to get fully up-to-speed. Finally, for a couple of examples of how everything can add up once you’ve successfully applied these lessons, I invite you to check-out the web presence for author Bret Easton Ellis at http://BretEastonEllis.com. On a more personal note, you might also be interested to see http://RKDarnell.com. Read more

Share

Feature

Design Competitions from Adweek, Communication Arts, Core77 and Fast Company Open for Entries


Several very prestigious design awards programs are currently open for entries – I thought you would appreciate the heads-up and some brief details… which I am presenting in order of the currently published submission deadlines. Best of luck friends! Read more

Share

Feature

Promo video primer: 30 first-class examples

Back in 2014, a story from Chris Trimble appeared in the Guardian proclaiming video as the future of content marketing, with this dire warning: “small businesses who ignore it do so at their peril.” Since then, video usage has continued to climb, and more and more people and businesses are trying to engage, entertain and educate us with their on-screen storytelling. Bearing this in mind, I’m very happy to share some of the videos I’ve collected over the past six years working beside some phenomenal storytellers.

For your reference and enlightenment, I have chosen 10 examples apiece for three well-established niches of corporate communications. While most of these videos were designed for business audiences, their creators invested some artistry to try to make them appeal to all of us. Read more

Share

Feature

2016 Olympic Advertising

Thanks to some Herculean feats by the illustrious organizers of the Games of the XXXI Olympiad – and over 11,000 athletes from 206 National Olympic Committees, including first-time entrants Kosovo and South Sudan – we have witnessed quite a show over the past several days. Haven’t we?

Technically, I was among the first people complaining about the blinding number and frequency of commercials aired during the Opening Ceremony; wow. In the early going, that programming approach stole the show in many ways, from my point of view – but I must admit that we all rely on advertising and sponsorship to a great extent to allow us to experience the Olympics. Since my clients are craftspeople of the highest order producing spectacular commercials and branded content, I can appreciate the value of creative advertising… but I agree with the broadcasters’ latest assessments, which have been forced to acknowledge how much viewers’ tastes have changed.

Synchronized with the broadcast of the Opening Ceremony from the Rio 2016 Summer Olympics on Aug. 5, my friend Ann Christine Diaz published this story in Ad Age, highlighting many of the major brands who bought time, so that NBC’s viewers could watch the show for free: Read more

Share

Feature

Mark your calendar: High-value events coming to California, Utah, New York and New Zealand

I hope August is off to a great start for you. Here’s what I’ve gathered for you in this new edition of my 12x Learning Optimizer series, which provides timely information on upcoming, highly valuable business opportunities for thought-leaders, entrepreneurs, creatives, producers and artists. Read more

Share

Feature

Sharing Secrets: 2016 Cannes Lions Live Sessions of the Day


It has been an exciting week for me, even though I am once again missing the annual Cannes Lions International Festival of Creativity currently underway in France. Fortunately for us non-attendees, the Festival running 18-25 June has teamed-up with global media agency network Mindshare and YouTube to provide two live-streamed sessions every day this week. I’m embedding a YouTube playlist here featuring every one of these sessions… new videos will continue to go live here over the days ahead. Hopefully these presentations – streamed in real-time for a global audience – will be rich with valuable secrets and insights.

Here is the complete rundown of the sessions that were chosen by almost 20,000 voters: Read more

Share

Next Page »

Get Adobe Flash player