Super Bowls past and present

Last week, Hulu introduced its Hulu AdZone, which is presented by Toyota and offers easy access to historic Super Bowl ads extending all the way back to 1973. For the project, Hulu invited Advertising Age to highlight celebrity cameos and present expert picks for the most iconic Super Bowl ads of all time. On Sunday, February 5, tune in to www.hulu.com/adzone to watch all of this year’s ads in real-time, share them with friends and vote for your favorites. The best ad of 2012 will be announced early the next day.

On a personal note, I’m hoping for a well-matched battle between New England and New York, and I’ll also be watching for the first-ever Super Bowl spot for Lexus, which is one part of a multifaceted campaign effort produced by my clients at ATTIK. ATTIK’s work has made high-profile Super Bowl splashes in the past, to include their bold logo for Super Bowl XLIV itself just two years ago. Here’s wishing much success to everyone involved in what is sure to be one of the top media events of 2012!

Sharing Secrets: Public Relations Expertise

The publishers of Brand Republic, the UK’s leading online destination for people working in the advertising, marketing, media and communications industries, offer an editorial on their website entitled “What’s the secret of a long ‘marriage’?” In that, Abbott Mead Vickers BBDO chief executive Farah Ramzan Golant offers these wise words: “The key to long-term client relationships is constant reinvigoration…. You should constantly be looking at how you can do things differently, keep freshening the account teams and stay ahead of the game.” As a PR practitioner providing ongoing, dedicated counsel to a small roster of clients, I firmly believe in these vows, and back in December, I participated in an enlightening webinar hosted by Vocus and presented by PR industry thoughtleader Deirdre Breakenridge, who is the author of “PR 2.0” and “Putting the Public Back in Public Relations.” Entitled “Eight Techniques of the New PR Champion,” the knowledge and insights Deirdre shared really blew me away. Read more

Primer for the new year

For me personally, this is the time of year when business takes center stage after many weeks of relative inaction. In my experience, strategic focus is essential at this moment in order to maximize the best opportunities while also understanding all the real imperatives of success and ensuring they are given top priority today and tomorrow.

Fortunately, I have many wise, experienced friends and counselors who have provided a virtual MBA of priceless information, motivation and inspiration over the past few weeks for free. Here are six links I feel are very likely to help your upcoming actions soar in the right directions. Some lead to articles, some to eBooks; each is highly recommended. Read more

Leviathan’s magical holidays

This spot for the Illinois State Lottery was produced by Energy BBDO in Chicago, directed by Dom Bridges of Bob Industries, and features visual effects from design-focused production studio Leviathan. As Leviathan’s Jason White recently explained to SCREEN Magazine:

“We appreciate this engaging story. Something we can all relate to. Effective and emotive. We really got behind the aspiration of the spot concept – capturing these amazing gift revealing holiday moments.”

Today, White and his colleagues reported on their very successful 2011 in SHOOT Magazine. Here’s wishing you many magical moments and dreams come true over the days ahead.

Ewasko: Days and Lights

Tommy and I are very proud to announce that our book “Ewasko: Days and Lights” — which was nominated for Blurb’s “People’s Choice Award” — is now available as an instant ebook download for Apple iBooks (iPad/iPhone).

We’re also very psyched to announce the release of the first wave of high-quality art prints and photographic products of images featured in “Ewasko: Days and Lights.” By visiting RKDfind Ewasko Gallery you can now order prints with mounting and framing services from Mpix Lab and Photobox, and specialty gifts and photo products from vendors such as IYP Photo Products and fotoflot.

If you have any questions on orders, please call me at 1.828.264.8898. Thank you very much for your interest in this project — we hope you enjoy these images and we look forward to hearing from you any time.

Needham Rising

This has been an eventful year for everyone at global creative agency ATTIK, including its co-founder and executive creative director Simon Needham. The San Francisco Egotist is currently featuring a brief article Simon contributed entitled, “What I learned this year.” He also shared some career advice with the publishers of Creativepool.co.uk back in November in this ‘5 minutes with Simon Needham‘ article. I thought you might also enjoy the in-depth video interview embedded above. From ATTIK’s humble origins in northern England, Simon’s obviously come a long way, and he has many exciting developments shaping up for 2012 and beyond. For more information, please visit www.attik.com.

Killer reels: B-Reel

Founded in 1999 with full service offices in New York, Los Angeles, London and Stockholm, B-Reel specializes in the field of advanced digital productions on multiple platforms including web, mobile and out-of-home media. They collaborate with sister company, B-Reel Films on integrated campaigns. B-Reel Films is a traditional film production company.

B-Reel swept the 2011 Cannes Lions’ Awards with a Cyber Grand Prix, a Golden Lion and three more awards from its 15 nominations, and in July, it was named the most awarded digital company in the history of the prestigious FWA Awards. Since November of 2005, B-Reel has earned 57 Site of the Day honors.

For more information, visit www.b-reel.com and @B__REEL