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Giving season: Heroes

Together with my family, I am sending my warmest thoughts to many friends and colleagues worldwide, and feeling a lot of gratitude. I truly appreciate your help in sending daily clicks to www.hungersite.com, where our simple mouseclicks can benefit a number of vital causes each and every day.


I’m also especially thankful to Tommy Ewasko and the individuals behind my client companies ATTIK, Brand New School, King and Country, Leviathan, Shilo and Thornberg & Forester for their leadership and help in supporting the following heroic organizations. Read more

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eBay’s give-a-toy stores

Starting last Friday and for the next month, shoppers in New York City and San Francisco can use their mobile phones to purchase toys for children in need at two new interactive storefronts presented by eBay and Toys for Tots. The initiative conceived and produced by advertising agency Venables Bell & Partners features interactive displays created by international production company and design studio Brand New School (BNS) and its School of Interactive Media.

As reported by TheInspirationRoom.com, all web-connected shoppers can experience the Give-A-Toy Store and make donations online by visiting www.eBay.com/GiveAToyStore and www.Facebook.com/eBay.

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AICP Conference 2011



This week, The AICP Conference will unite prominent leaders from the advertising industry in New York City to collectively explore ideation, creative execution and the best practices reshaping the ever-evolving creative industry. Set for October 26 and 27, the must-attend event will directly address every major issue affecting the business of creativity.

Topics include a keynote address by Joe Pytka: A Look At The Past, Present and Future, and these Read more

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More reasons to love San Francisco

Courtesy of Ad Age: Attend the Ad Age Digital West Conference on Tuesday, September 20

Ad Age’s premiere Digital event arrives this week in San Francisco, the city it calls “the cradle of the digital revolution, where search, social, mobile, and gaming are now redefining communications and marketing.” Bridging the gap between the technological innovation and active creation of new models and platforms on the West Coast with big brands and media looking to evolve and execute on their own internal visions for progress, Digital West promises to unite the marketing, media, and entrepreneurial communities in new levels of collaboration and innovation.

Courtesy of AICP: Attend The AICP Show and Next Awards San Francisco on the evening of Tuesday, September 20

The 2011 AICP Show, The Art & Technique of the American Commercial, hosted by the Association of Independent Commercial Producers (AICP), premieres each year at New York’s Museum of Modern Art (MoMA), before travelling on to high-profile venues across the United States. Artists from international production company Brand New School created the show graphics packaging shown above for this year’s 20th anniversary AICP Show, designed the visual identity system and presentation graphics for the Next Awards, and developed and programmed a thematically related, 40-foot interactive installation for the 2011 AICP Show AND Next Awards.

Courtesy of the San Francisco Egotist: Do something good: Support your fellow ad people/cyclists for a great cause.

Later this week, Fireflies will commence their six-day, 550-mile cycling ride, benefiting City of Hope hospital’s Leukemia and Lymphoma treatment and research for a cure. As part of the official festivities at Tuesday night’s AICP Show, the AICP will honor The Fireflies Ride at the AICP Show & Next Awards’ Autodesk Gallery. Fireflies riders — who have raised over $200,000 for charity over the past several years — will be on hand to provide information, answer any questions and accept donations on behalf of City of Hope.

Courtesy of BtoB: Attend BtoB’s Top Digital Marketer Awards on Wednesday, September 21

At this three-hour luncheon event, BtoB will name the Top Digital Marketer of the Year in the course of honoring 25 top digital marketers and engaging them all in discussions focused on how they are using new technologies to deliver extraordinary client results.

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“Brand New Conference” coming to SF on 16 Sept

The Brand New Conference is a one-day event focusing on the practice of corporate and brand identity, organized and hosted by UnderConsideration co-founders Bryony Gomez-Palacio and Armin Vit. A direct extension of UnderConsideration’s immensely popular Brand New blog, the conference will feature eight sessions offering a broad range of points of view from these prominent speakers.

Jonathan Notaro, Brand New School
Paddy Harrington, Bruce Mau Design
Ben Barry and Everett Katigbak, Facebook
Vince Frost, Frost*
Brad Copeland, Iconologic
Claudia Boggio and Alfredo Burga, Infinito
Christopher Simmons, Mine™
Marina Willter, Wolff Olins

The Brand New Conference will gather brand and identity designers and aficionados at the Marines Memorial Theater next Friday, September 16. Those who can’t attend in-person are invited to enjoy the live webcast and other event videos.

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Tribute to NYC and its amazing artists

Home to many of our planet’s most talented artists, The City That Never Sleeps is a perpetual inspiration to people all around the world. Director Graham Elliott recently produced a fascinating documentary: His film entitled “New York in Motion” spotlights a unique form of art, and features my friends Jonathan Notaro of Brand New School, Tracy Chandler and Noah Conopask of Shilo, and many other extremely talented individuals and companies. Achievements like these spanning all forms of art are recognized worldwide for their magnificence — and they connect us deeply with countless wonderfully unique New Yorkers. To you all, along with your families, friends and neighbors, we are very grateful for your contributions to our lives, and we are wishing you all the best.

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Sharing secrets: CJ Olivares

Back in April, after eight years of spectacular, groundbreaking leadership as EVP and ultimately General Manager of FUEL TV, CJ Olivares announced his departure from the network he helped to launch. Several months earlier, CJ had provided the keynote address to The Action Sports Conference 2010, and around the same time, he was interviewed in detail by TransWorld Business. Both of these events occurred just as FUEL TV was revamping its programming and ambitiously reaching out to a wider audience. Read more

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Brand New School parties on


Back in February, I reported on Brand New School’s outstanding new-year-in-progress… day by day, 2011 keeps on looking up. In the human resources department, BNS founder Jonathan Notaro and his colleagues welcomed Delores Hively — a nominee for this year’s Los Angeles Business Journal “Women Making a Difference” Award — to their LA staff in March as West Coast representative and for new business development. April saw the return of “golden child” Dennis Go to the NYC staff as director and design director, followed by Flame artist and lead compositor Blake Huber’s return in May. Details on many other exciting happenings can be found on the company’s website (www.brandnewschool.com) and Facebook page, and as you can see above, new projects continue shaping up for leading brands and creative agencies. More news on fun and innovative project works is coming very soon.

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Happy F5 everyone!

This Friday and Saturday, April 15 and 16, the F5 Festival (a Motionographer.com initiative) will take over New York City’s Roseland Ballroom (239 West 52nd Street, between Broadway and 8th Avenue), where the presenters — and attendees — will be among the world’s finest filmmakers, artists and creative industry executives. I regret that I won’t be able to attend, but here are just a few highlights of the affair I’d be front-and-center for if I could (full schedule is here). Read more

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Brand New School’s happy new year


After an amazing 2010 in which Brand New School (BNS) opened a new studio in London, realigned its management structure and launched a new School of Interactive Media as a fully integrated design, media, and digital development practice, the renowned production company and design studio has already had a banner 2011. So far this year, they’ve launched a new website, added West Coast EP Jason Cohon in January, delivered the on-air redesign and IDs featured above for FUEL TV, and courtesy of director Ben Go, made a big splash across America on Super Bowl Sunday with his spot for ad agency RPA and Honda which is featured below. Please stay tuned for more great, breaking work coming soon from directors Jonathan Notaro, Robert Bisi, Mike Calvert and Mario Stipinovich.

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