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Bravery from Brand New School and Antidote rewarded…

When Antidote (www.antidote.co.uk) was approached by Diesel founder Renzo Rosso to create a call-to-arms to inspire and mobilize the world’s youth to join the fight to help end extreme poverty in Africa and around the world, Antidote’s creatives wrote a manifesto for The Only The Brave Foundation and approached Brand New School to create a short, powerful animated film. In his treatment, BNS founder and executive creative director Jonathan Notaro proposed the unique storytelling approach that helps the foundation deliver its message in style in the finished production. The presentation is also taken to new heights by the score from Human Worldwide. Read more

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Brilliant Directors: Brand New School

With offices in New York and Los Angeles, Brand New School is a vertically integrated production company and design studio that delivers extraordinary media on all platforms.

Offering a new model for creative digital production, we are filmmakers, developers, designers, animators, editors, illustrators, and producers dedicated to driving communications to new heights. Read more

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eBay’s give-a-toy stores


Starting last Friday and for the next month, shoppers in New York City and San Francisco can use their mobile phones to purchase toys for children in need at two new interactive storefronts presented by eBay and Toys for Tots. The initiative conceived and produced by advertising agency Venables Bell & Partners features interactive displays created by international production company and design studio Brand New School (BNS) and its School of Interactive Media.

As reported by TheInspirationRoom.com, all web-connected shoppers can experience the Give-A-Toy Store and make donations online by visiting www.eBay.com/GiveAToyStore and www.Facebook.com/eBay.

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AICP Conference 2011



This week, The AICP Conference will unite prominent leaders from the advertising industry in New York City to collectively explore ideation, creative execution and the best practices reshaping the ever-evolving creative industry. Set for October 26 and 27, the must-attend event will directly address every major issue affecting the business of creativity.

Topics include a keynote address by Joe Pytka: A Look At The Past, Present and Future, and these Read more

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More reasons to love San Francisco

Courtesy of Ad Age: Attend the Ad Age Digital West Conference on Tuesday, September 20

Ad Age’s premiere Digital event arrives this week in San Francisco, the city it calls “the cradle of the digital revolution, where search, social, mobile, and gaming are now redefining communications and marketing.” Bridging the gap between the technological innovation and active creation of new models and platforms on the West Coast with big brands and media looking to evolve and execute on their own internal visions for progress, Digital West promises to unite the marketing, media, and entrepreneurial communities in new levels of collaboration and innovation. Read more

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“Brand New Conference” coming to SF on 16 Sept

The Brand New Conference is a one-day event focusing on the practice of corporate and brand identity, organized and hosted by UnderConsideration co-founders Bryony Gomez-Palacio and Armin Vit. A direct extension of UnderConsideration’s immensely popular Brand New blog, the conference will feature eight sessions offering a broad range of points of view from these prominent speakers.

Jonathan Notaro, Brand New School
Paddy Harrington, Bruce Mau Design
Ben Barry and Everett Katigbak, Facebook
Vince Frost, Frost*
Brad Copeland, Iconologic
Claudia Boggio and Alfredo Burga, Infinito
Christopher Simmons, Mine™
Marina Willter, Wolff Olins

The Brand New Conference will gather brand and identity designers and aficionados at the Marines Memorial Theater next Friday, September 16. Those who can’t attend in-person are invited to enjoy the live webcast and other event videos.

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Tribute to NYC and its amazing artists

Home to many of our planet’s most talented artists, The City That Never Sleeps is a perpetual inspiration to people all around the world. Director Graham Elliott recently produced a fascinating documentary: His film entitled “New York in Motion” spotlights a unique form of art, and features my friends Jonathan Notaro of Brand New School, Tracy Chandler and Noah Conopask of Shilo, and many other extremely talented individuals and companies. Achievements like these spanning all forms of art are recognized worldwide for their magnificence — and they connect us deeply with countless wonderfully unique New Yorkers. To you all, along with your families, friends and neighbors, we are very grateful for your contributions to our lives, and we are wishing you all the best.

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Sharing secrets: CJ Olivares

Back in April, after eight years of spectacular, groundbreaking leadership as EVP and ultimately General Manager of FUEL TV, CJ Olivares announced his departure from the network he helped to launch. Several months earlier, CJ had provided the keynote address to The Action Sports Conference 2010, and around the same time, he was interviewed in detail by TransWorld Business. Both of these events occurred just as FUEL TV was revamping its programming and ambitiously reaching out to a wider audience. Read more

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Brand New School parties on


Back in February, I reported on Brand New School’s outstanding new-year-in-progress… day by day, 2011 keeps on looking up. In the human resources department, BNS founder Jonathan Notaro and his colleagues welcomed Delores Hively — a nominee for this year’s Los Angeles Business Journal “Women Making a Difference” Award — to their LA staff in March as West Coast representative and for new business development. April saw the return of “golden child” Dennis Go to the NYC staff as director and design director, followed by Flame artist and lead compositor Blake Huber’s return in May. Details on many other exciting happenings can be found on the company’s website (www.brandnewschool.com) and Facebook page, and as you can see above, new projects continue shaping up for leading brands and creative agencies. More news on fun and innovative project works is coming very soon.

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Happy F5 everyone!

This Friday and Saturday, April 15 and 16, the F5 Festival (a Motionographer.com initiative) will take over New York City’s Roseland Ballroom (239 West 52nd Street, between Broadway and 8th Avenue), where the presenters and attendees will be among the world’s finest filmmakers, artists and creative industry executives. I regret that I won’t be able to attend, but here are just a few highlights of the affair I’d be front-and-center for if I could (full schedule is here). Read more

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