universal positive » Blogs http://www.darnellworks.com/up Unique insights and actionable ideas from The Darnell Works Agency's daily quest for greatness. Wed, 08 Feb 2012 23:14:38 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 “Under Armour Brings Drug-Free Drama Back to Baseball” http://www.darnellworks.com/up/2009/03/under-armour-brings-drug-free-drama-back-to-baseball/ http://www.darnellworks.com/up/2009/03/under-armour-brings-drug-free-drama-back-to-baseball/#comments Wed, 25 Mar 2009 23:42:00 +0000 Roger Darnell http://www.darnellworks.com/up/?p=10 Here’s a great story from Adrants.com‘s Angela Natividad on a new commercial my clients at creative production company Shilo brought to life for Under Armour. “Instinct Fast” stars New York Mets All-Star Jose Reyes stealing two bases in one pitch. The spot also features a theatrical original score from Echolab….read more | digg story


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]]> http://www.darnellworks.com/up/2009/03/under-armour-brings-drug-free-drama-back-to-baseball/feed/ 2 Engagement gets right to the point with Twitter… http://www.darnellworks.com/up/2007/05/engagement-gets-right-to-the-point-with-twitter/ http://www.darnellworks.com/up/2007/05/engagement-gets-right-to-the-point-with-twitter/#comments Tue, 22 May 2007 12:10:00 +0000 Roger Darnell http://www.darnellworks.com/up/?p=103 Twitter lets us use the Web to share short messages (up to 140 characters) on what we’re doing with our friends — or with the world at large. The smartest marketers are already using it to build better engagement with their audiences. Should you care?


After you read these two stories, you’ll know for sure.
. What Twitter Means for Marketers by Mark Silva for iMedia Connection
. The Top 5 Ways Smart People Are Using Twitter by Sharon Sarmiento on the 901am Blog

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]]> http://www.darnellworks.com/up/2007/05/engagement-gets-right-to-the-point-with-twitter/feed/ 0 The future of online communities… in a blog… http://www.darnellworks.com/up/2007/03/the-future-of-online-communities-in-a-blog/ http://www.darnellworks.com/up/2007/03/the-future-of-online-communities-in-a-blog/#comments Wed, 14 Mar 2007 07:37:00 +0000 Roger Darnell http://www.darnellworks.com/up/?p=112 Really, when I survey the landscape of marketing, science, technology and entertainment, many interesting developments grab my attention — and yet, I am particularly fascinated with online community building, management and the ways that these virtual outposts are being marketed — and offering new marketing opportunities to others. I honestly feel that understanding online communities, and strategically managing involvement therein, will be key to business success in the not-too-distant future.


Corante.com is a reliable source of information on technology, business, law, science, and culture which is authored by leading commentators and thinkers in their respective fields, and earlier this year they launched a new blog entitled The Future of Communities. Contributors to the group blog are posting thought-provoking new pieces every day, and the current focus is on live blogging from Corante’s Community 2.0 Conference, which wraps up today in Las Vegas. Check it out….

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