“Under Armour Brings Drug-Free Drama Back to Baseball”

Here’s a great story from Adrants.com‘s Angela Natividad on a new commercial my clients at creative production company Shilo brought to life for Under Armour. “Instinct Fast” stars New York Mets All-Star Jose Reyes stealing two bases in one pitch. The spot also features a theatrical original score from Echolab….read more | digg story

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Engagement gets right to the point with Twitter…

Twitter lets us use the Web to share short messages (up to 140 characters) on what we’re doing with our friends — or with the world at large. The smartest marketers are already using it to build better engagement with their audiences. Should you care?

After you read these two stories, you’ll know for sure.
. What Twitter Means for Marketers by Mark Silva for iMedia Connection
. The Top 5 Ways Smart People Are Using Twitter by Sharon Sarmiento on the 901am Blog

Word.

The future of online communities… in a blog…

Really, when I survey the landscape of marketing, science, technology and entertainment, many interesting developments grab my attention — and yet, I am particularly fascinated with online community building, management and the ways that these virtual outposts are being marketed — and offering new marketing opportunities to others. I honestly feel that understanding online communities, and strategically managing involvement therein, will be key to business success in the not-too-distant future.

Corante.com is a reliable source of information on technology, business, law, science, and culture which is authored by leading commentators and thinkers in their respective fields, and earlier this year they launched a new blog entitled The Future of Communities. Contributors to the group blog are posting thought-provoking new pieces every day, and the current focus is on live blogging from Corante’s Community 2.0 Conference, which wraps up today in Las Vegas. Check it out….