Feature

Marketing Imperatives: Center Everything Around Your PR Strategy

I have a longstanding working relationship with a CEO who recently changed jobs. Coming into his new company, he told me that his mantra was this: He intended to center every marketing initiative around PR strategy. In virtually every industry, I’m seeing many wise marketing industry leaders endorsing this idea. Another prominent example from the past several years comes from Jason Harris of San Francisco- and NYC-based Mekanism, where in an interview with HubSpot.com, he described his agency’s framework for creating shareable content.

“Our approach is to always think about the PR headline. Why will the idea, content, innovation, etc., travel? Why will people care, and why will they want to talk about it and share it? If there is no PR headline, the idea won’t be shareable. That is our goal on every project.”

The video I’m embedding with this article perfectly demonstrates the increasing focus on PR, presenting the 47-minute “Content & Storytelling: Is the PR Landscape Shifting?” session from the 2014 CDO Summit in NYC. Read more

Share

Feature

Media Spotlight: Creators

Creators is VICE’s arts and culture platform, covering every aspect of the creative process. Its mission is to make art more accessible to a wider audience with diverse voices reporting on emergent arts and artists.

From sculpture and light projections to street art and dance, the platform’s curators and contributors immerse themselves in cultural hotbeds and travel to the far corners of the globe to explore the spectacle and color of making art today. Read more

Share

Feature

Giving season: Love

In the video above, in his own words, Narayanan Krishnan says, “I thought, what is the purpose of my life? What am I going to do? …And I quit my job and I started feeding all these people from 2002.” And later: “There are thousand and thousands and lots and lots of people suffering. What is the ultimate purpose of life? It’s to give. Start giving. See the joy of giving.

I have done some research on homelessness over the years, and we all know that there are displaced people living on the city streets everywhere in America. The organizations and initiatives highlighted below represent just some of the many phenomenal community efforts supporting homeless people in the U.S. and elsewhere. I found many of them through http://JustGive.org, and I’m also proud to point you to this list JustGive publishes, entitled 35 Ways You Can Help the Homeless. They list as item 7, “give money,” and to that, I’ll add my plea to give whatever you have to spare (from loose change to your time), to those people you see in need.

Also, it’s the time of year when I invite you to join me in sending daily clicks to http://hungersite.com, where our simple mouseclicks can benefit a number of vital causes each and every day.


Thank you! Read more

Share

Feature

Free tuition up-for-grabs from Dr Pepper

If you are a college student who will be 18-24 by Dec. 2, 2016, and a legal U.S. resident, Dr Pepper is offering you a chance to win up to $100,000 in tuition… all for submitting for its 2016 Tuition Giveaway contest. As you can see by visiting the GET STARTED tab on the official website, chances to win begin with applicants submitting their personal stories – and then generating votes. Read more

Share

Feature

Sharing Secrets: 2016 Cannes Lions Live Sessions of the Day


It has been an exciting week for me, even though I am once again missing the annual Cannes Lions International Festival of Creativity currently underway in France. Fortunately for us non-attendees, the Festival running 18-25 June has teamed-up with global media agency network Mindshare and YouTube to provide two live-streamed sessions every day this week. I’m embedding a YouTube playlist here featuring every one of these sessions… new videos will continue to go live here over the days ahead. Hopefully these presentations – streamed in real-time for a global audience – will be rich with valuable secrets and insights.

Here is the complete rundown of the sessions that were chosen by almost 20,000 voters: Read more

Share

Feature

The FvF mixtape series enters 2016

When I last wrote about Freunde von Freunden (FvF) – the international interview magazine that illuminates people of diverse creative and cultural backgrounds in their homes and within their daily working environments – the subject was their latest mixtape. That one was number 60… created by Australia’s underground radio presenter Ennio Styles. Each FvF mixtape offers an amazing contemporary soundtrack for life, and that is especially true for the latest release. It is number #101, and it features the artist known as Kyson.

Their piece begins, “Jian Kellet Liew’s music is like the soundtrack to a dream. Working under the alias Kyson, his ethereal productions mix delicate beats with swelling synths and reverberating vocals.” Read more

Share

Feature

March 2016 desktop calendar


Featured Image: Tongue Point, Washington, USA, by yours truly.

Notes from On & Up, my personal blog: “Throughout time, the areas all along Washington State’s Highway 112 corridor have been home to people of the Klallam and Makah tribes: Exploring their cultures and histories are wonderful aspects of visiting…. During our visit, we searched for unadulterated nature, hoping to find vibrant signs of indigenous life carrying on in harmony with Mother Earth. Imagine the thrills we had as we found all of that, far and wide, time and again.”

I hope you enjoy this March image selection. Click the photo above to download a high-res calendar for your desktop.

Share

Feature

December 2015 desktop calendar


Featured Image: “Snow Nightfall” Park City, Utah, by imagemaker Tommy Ewasko.

Tommy writes: “My favorite professor at Rochester Institute of Technology, Wes Kemp, answered a question with a question one day, and it affected me forever. On that day, a fellow student complained, ‘Aww, why give us an assignment that has been photographed a million times?’ Prof. Kemp replied, ‘Yes it has, but have YOU ever photographed it?!’ Park City has been a destination for me since 1980, and I had never really tried to visually explain the phenomenon of the large snowflakes that fly to earth in the night to provide the abundant beautiful powder. Read more

Share

Feature

November 2015 desktop calendar


Featured Image: “Mountain Rays” Angeles Crest, California, by imagemaker Tommy Ewasko.

Tommy writes: “This beautiful mountaintop view at campsite #23, with warm beaming rays of light, was waiting for me to compose its portrait. I am very grateful for the ability to bring you to this truly special place on earth. There is a lot to take in — enjoy! Happy Thanksgiving!”

We hope you enjoy this November image selection from brothers Tommy, Bill and Tony Ewasko and their united businesses, Ewasko Studio and Aloma Printing. Please contact Tommy(at)ewasko.com to request your copy of their spectacular wall calendar.

Click the image above to download a high-res November 2015 calendar for your desktop.

Share

Next Page »

Get Adobe Flash player